SlideShare a Scribd company logo
2
Most read
3
Most read
5
Most read
Amity School of Fashion Technology
VM for MANGO
Presented To:
Mridula Sahay Mehrotra
Presented BY:
Vishwa Varun
MA-FRM,2nd Sem
ROMANCE: EXOTIC DATE WITH SOULMATE
Amity School of Fashion Technology
MANGO
Introduction :
MANGO is an internationally famous multinational which designs, manufactures
and markets women’s and men’s clothing and accessories.
The MANGO concept is based on an alliance between a quality product, with an
original design and a coherent and unified brand image.
Dressing the modern, urban women for her daily needs is the formula we have
analyzed, adapted and applied in all the countries
Amity School of Fashion Technology
About BRAND :
MANGO is a global brand.
MANGO opened its 99th store in 1992.
Mango currently has a total of 1,220 stores in 91 countries
worldwide.
Their expansion continues with the recent entry in countries such
as Georgia, Argel and Martinica.
MANGO opened his 1st store in Mumbai, India.
Amity School of Fashion Technology
USP of BRAND:
The Mango concept is based on an alliance between a quality product, with
an original design and a coherent and unified brand image.
Dressing the modern, urban women for her daily needs is the formula they
have analyzed, adapted and applied in all the countries in which Mango is
present: it has been and remains one of the keys to their commercial success
and international prestige.
BRAND : MANGO
SEASON: WINTERS
WEAR: WOMEN’S
INPIRATION: RED WINE
MOOD: LOVE & AFFECTION
THEME: EXOTIC DATE WITH SOULMATE
STORY BOARD
Amity School of Fashion Technology
Inspiration:
INSPIRATION : RED WINE
Mood:
MOOD: LOVE AND AFFECTION
THEME BOARD & COLOR REFERENCE
PROPS USED IN VM
 WINE BOTEL WITH PAIR OF GLASS
 HEARTS
 CANDELS
 BALOONS
 CANDLE LIGHT DINNING TABLE & CHAIR
 ROSES
BACKDROP DESIGNBACKDROP DESIGN
VM
THANK YOU !

More Related Content

PPT
Retail presentation
PPTX
Apparels.Ppt
PPTX
Marketing h&m
PDF
Visual merchandising
PPTX
MANGO (6)
PPTX
Zara Presentation
PDF
Nike presentation store layout
PPTX
INDIAN FASHION INDUSTRY catering TO GLOBAL MARKET
Retail presentation
Apparels.Ppt
Marketing h&m
Visual merchandising
MANGO (6)
Zara Presentation
Nike presentation store layout
INDIAN FASHION INDUSTRY catering TO GLOBAL MARKET

What's hot (20)

PDF
Introduction to marketing H&M essay print
PPTX
PPTX
Chumbak ppt
PPTX
H & m case study
PPT
Brand Study of H&M
PDF
Moschino Brand Elements
PDF
Mango Market Report PDF FINAL
PPT
DOC
United Color Of Benetton (analyzing of store layout, design and visual merch...
PPTX
Pantaloons retail project
PPT
Service Marketing H&M
PPTX
Max Retail and The Marketing Involved
PPTX
Westside
PDF
Assignment 1 uniqlo ppt.
PPTX
H+M Brand Audit
PPT
Fashion Botique
DOCX
avani juneja-academic project
PPTX
PPT
Uniqlo的品牌溝通方式
PPSX
Introduction to marketing H&M essay print
Chumbak ppt
H & m case study
Brand Study of H&M
Moschino Brand Elements
Mango Market Report PDF FINAL
United Color Of Benetton (analyzing of store layout, design and visual merch...
Pantaloons retail project
Service Marketing H&M
Max Retail and The Marketing Involved
Westside
Assignment 1 uniqlo ppt.
H+M Brand Audit
Fashion Botique
avani juneja-academic project
Uniqlo的品牌溝通方式
Ad

Viewers also liked (18)

PPT
PPTX
Insectos plagas de importancia económica en mango
PPTX
PPSX
Diapositivas proyecto final5556
PPT
El mango, su historia y beneficios
PPT
Presentación custo
PPTX
2 presentation marketing management2
PDF
Desigual
PDF
Barcelona fashion designers
PPTX
El mango (1)
PPTX
Fashion illustrators
PPTX
cultivo del mango
PDF
Mango
PPTX
Presentation desigual
Insectos plagas de importancia económica en mango
Diapositivas proyecto final5556
El mango, su historia y beneficios
Presentación custo
2 presentation marketing management2
Desigual
Barcelona fashion designers
El mango (1)
Fashion illustrators
cultivo del mango
Mango
Presentation desigual
Ad

VM Ppt MANGO

  • 1. Amity School of Fashion Technology VM for MANGO Presented To: Mridula Sahay Mehrotra Presented BY: Vishwa Varun MA-FRM,2nd Sem ROMANCE: EXOTIC DATE WITH SOULMATE
  • 2. Amity School of Fashion Technology MANGO Introduction : MANGO is an internationally famous multinational which designs, manufactures and markets women’s and men’s clothing and accessories. The MANGO concept is based on an alliance between a quality product, with an original design and a coherent and unified brand image. Dressing the modern, urban women for her daily needs is the formula we have analyzed, adapted and applied in all the countries
  • 3. Amity School of Fashion Technology About BRAND : MANGO is a global brand. MANGO opened its 99th store in 1992. Mango currently has a total of 1,220 stores in 91 countries worldwide. Their expansion continues with the recent entry in countries such as Georgia, Argel and Martinica. MANGO opened his 1st store in Mumbai, India.
  • 4. Amity School of Fashion Technology USP of BRAND: The Mango concept is based on an alliance between a quality product, with an original design and a coherent and unified brand image. Dressing the modern, urban women for her daily needs is the formula they have analyzed, adapted and applied in all the countries in which Mango is present: it has been and remains one of the keys to their commercial success and international prestige.
  • 5. BRAND : MANGO SEASON: WINTERS WEAR: WOMEN’S INPIRATION: RED WINE MOOD: LOVE & AFFECTION THEME: EXOTIC DATE WITH SOULMATE STORY BOARD
  • 6. Amity School of Fashion Technology Inspiration: INSPIRATION : RED WINE
  • 8. THEME BOARD & COLOR REFERENCE
  • 9. PROPS USED IN VM  WINE BOTEL WITH PAIR OF GLASS  HEARTS  CANDELS  BALOONS  CANDLE LIGHT DINNING TABLE & CHAIR  ROSES
  • 11. VM