Volume Credentials
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Volume is a UK-based marketing communications agency. They have a digital campus located near Junction 10 of the M4 motorway in Reading, Berkshire. Volume considers themselves unique with the best talent and resources to deliver outstanding work. They support clients in 143 countries through digital and technological innovation without outsourcing work. Their integrated solutions deliver results, ROI, and cost efficiencies.
![Dell partner
Onboarding packs
Dell has developed a streamlined But it’s not just technology that makes
partner programme that makes for a great partner experience. Volume
it easy for partners (incumbent also works with Dell to produce the
and prospective) to get the most partner onboarding welcome packs.
from the relationship. Volume has Containing everything the partner
supported the creation of this needs to get up and running when
programme, from running the initial they join Dell (including their certificate,
EMEA PartnerDirect site through stickers, business cards and a USB key
to creating and maintaining Dell containing important information), it’s
Campaign Builder (which supports all printed and assembled in-house,
all partners globally). then sent out directly across Europe.
Just going to show that, when it comes
to making a big impression, Print ain’t Dead.
Michael Dell:
“ We [Dell] love our channel partners.
”](https://image.slidesharecdn.com/volumecreds-110913085431-phpapp01/85/Volume-Credentials-8-320.jpg)
Volume Credentials
- 1. Innovation in communications Credentials / March 2012
- 2. About Volume Our key clients Our Digital Campus Creative agencies aspire to be ‘unique’, boasting the Volume’s 12,000 square foot digital campus located conveniently off Juntion 10, M4. ‘best talent’ and ‘resources’ to deliver ‘outstanding work’. We also consider ourselves ‘unique’ with the ‘best talent’ and ‘resources’ to deliver ‘outstanding work’. Consider also the fact that we support clients in 143 countries. We possess a significant portfolio of digital and technological innovation – world firsts! We don’t outsource. Our integrated solutions deliver results, ROI and cost-efficiencies. So why not visit our digital campus and see for yourself Volume’s definition of ‘unique’. ++ We’re the UK’s #3 B2B marketing communications agency* ++ We opened our doors in 1997 ++ We’re independent ++ We’re based in Reading ++ We’re 100 strong ++ We love our clients Now for the work… * By B2B income. B2B Marketing Magazine UK B2B Agency League Table, October 2011
- 3. Dell Small Business Solutions Centre Demystifying storage. Targeting small businesses that are considering server or storage solutions, this digital interaction app provides information in an intuitive, engaging manner. It’s designed to raise awareness of the Dell storage solutions available, educate the user and facilitate the decision-making process. Because it’s created in JavaScript, the user experience is neither governed nor restricted by Flash or video, and is therefore available on the modern devices that so many small-business owners use today. www.dellsbsolutions.com
- 4. Campaign Builder Dell has made significant investment Available across 146 countries, in the development of its channel- “Campaign Builder” is easy to access partner network worldwide. (through Single Sign-On – SSO) and Supporting individual partners large simple to use, allowing Dell-approved and small is therefore essential, partners, whatever their status, which is why Dell briefed Volume to create a co-branded campaign to create a state-of-the-art channel within minutes. management solution that would give partners new high levels of It’s a highly efficient and cost-effective marketing support with an array of way for Dell partners to market their professionally-designed campaign business, and generate more revenue materials, product literature and and profit. sales tools.
- 5. InFocus flipbook Dell PartnerDirect InFocus is a monthly magazine for the company’s commercial partners. It showcases Dell’s products, solutions and services, and gives Dell an alternative platform for communicating through the channel. The magazine is a hosted flipbook, and an eDM is sent out to all partners to inform them when a new edition is available for them to read. InFocus is a fresh and trendy technology magazine offering appropriate information on new product launches, any new or updated services, and information on partner tools that are available. Because it is a flipbook, we can also include links to case studies, videos and spec sheets, or send partners to relevant pages on dell.com. InFocus is translated into French, Greek, Hebrew, Portuguese, Russian and Turkish, and has an average open rate of 29% and an average click-through rate of 12%.
- 6. Superheroes Dell Superheroes is a quarterly Each quarter, Volume is given the incentive programme for the responsibility of designing the look company’s Reseller Partners. The aim and feel of the incentive programme, is to generate demand for OptiPlex, and we provide all of the launch Precision, Latitude, PowerEdge and material including launch eDMs, EqualLogic products and Microsoft web banners, posters, co-brandable ROK (Reseller Option Kits) within eDMs and much more. At Dell, they Dell’s registered and certified were so impressed with the work reseller communities. we did on the programme that they have now instructed our events Reseller Partners earn points for team to coordinate the trips for each product they sell and the top 40 the prizewinners. Reseller Partners (top five from each participating country, eight countries in total) are rewarded with a trip abroad with their partner. Destinations are five-star hotels in amazing destinations such as Cape Town, South Africa and Bodrum, Turkey.
- 7. Mobility Dell asked us to develop a global campaign to promote Dell Mobility Solutions. The aim was to educate Dell sales teams to give them the ability to sell mobility solutions to its end customers. With the headline Multiple devices, one solution, the services that this campaign covered were: • Mobile-device management • Telecom expense management • Custom application management • Application management • Security • Consulting The campaign assets we created were A1 posters, brochures, pull-up banners, videos, T-shirts and rotational flash banners. www.dellmobilitysolutions.com
- 8. Dell partner Onboarding packs Dell has developed a streamlined But it’s not just technology that makes partner programme that makes for a great partner experience. Volume it easy for partners (incumbent also works with Dell to produce the and prospective) to get the most partner onboarding welcome packs. from the relationship. Volume has Containing everything the partner supported the creation of this needs to get up and running when programme, from running the initial they join Dell (including their certificate, EMEA PartnerDirect site through stickers, business cards and a USB key to creating and maintaining Dell containing important information), it’s Campaign Builder (which supports all printed and assembled in-house, all partners globally). then sent out directly across Europe. Just going to show that, when it comes to making a big impression, Print ain’t Dead. Michael Dell: “ We [Dell] love our channel partners. ”
- 9. CIOB movie Members of CIOB (Chartered Client comment: Institute of Building) are skilled “ managers and professionals I passed the video around the with a common commitment to office and I am delighted to say that achieving and maintaining the it went down very well. I would like highest possible standards. Chartered Member status, to thank you all for the way you represented by the designations MCIOB and FCIOB, is recognised internationally as the mark of a true professional in the have gone about delivering this. ” construction industry. We were required to produce an engaging video that communicated the variety of benefits of becoming a CIOB member.
- 10. Carbon Action 2050 Reducing our carbon footprint is important for all of us, but especially so for businesses. The CIOB (Chartered Institute of Building) created an initiative to reduce the construction industry’s carbon footprint by 80% by 2050, but turned to Volume to give it the impact it needed. The CIOB required an identity for the programme and a design for an interactive online web tool to present the CIOB Carbon Reduction Working Group’s action plan. The group will be working with government to ensure better regulation, compliance, support and education to the construction industry in order to meet its targets. The web portal represents the CIOB as an authority on low carbon, demonstrating leadership for the industry. The key audience for the portal is CIOB members, but it has been designed to be equally relevant to www.carbonaction2050.com non-members who are involved in the construction industry.
- 11. Sales kick-off 2012 Every year Zebra hosts an important internal sales kick-off event. The aim of the event is to motivate the sales teams and gear them up for a positive year, whilst sharing key objectives, company goals and plans. Volume is tasked with developing an event theme that will generate intrigue and fit in with the company vision for the year. This year the theme represented the journey that they take around the Zebra strategy — “The Zebra Connection”. Volume has the responsibility of generating all of the creative and assets for the event: table names, name cards, pull-up banners, an employee yearbook and posters. Zebra also wanted an innovative, dramatic way of introducing the event theme to the audience, so we created two 3D videos: one 10-second sting video to act as a teaser and generate intrigue, and another two-minutes video to introduce the event theme and show the relevance/connection to the corporate objectives. With powerful music, movements and messaging the video is the first thing the audience sees at the event. Feedback from the event is always extremely positive, and it is one of the most creative projects the Volume team works on, with previous themes covering the Renaissance and the Olympics!
- 12. ‘Flexible Fred’ campaign ADP is one of the world’s largest providers of business outsourcing solutions, especially in the areas of HR and Payroll. It required a teaser campaign to boost its sales before the holiday season took hold. It was identified that 61% of people admitted to checking their emails whilst on holiday*. ADP leveraged these stats and created a character called Fred to demonstrate that ADP had empathy with those who could not relax on holiday. The campaign consisted of online and offline communications, and was supported by social media. The impact of the programme was instant, generating excitement and motivation within the ADP sales force and connecting with the target audience. *Survey from MyDestinationinfo.com 2011.
- 13. ‘Fred’ winter campaign The brief was to create a campaign that promoted a number of the ADP Freedom services, whilst utilising Fred alongside a winter theme. ADP wanted a mailer that was interactive for recipients and in order to meet cost expectations, we utilised print and made Fred a cut-out that recipients could dress and prepare for any struggles he might face over the winter months. The aim was for the mailer to be informative but also eye-catching and memorable so that recipients would instantly bring it to mind when they received the follow-up telemarketing call.
- 14. Transactional campaigns These transactional campaigns support Oracle’s acquisition model with quick-to-market campaigns to drive demand for specialist sales teams. Our vast experience enables us to develop engaging transient marketing programmes designed to resonate with our target audiences, create stronger interest, drive responses, optimise conversions and deliver tangible marketing ROI for our clients. Every campaign has KPIs and performance metrics established from the outset and total transparency throughout the campaign life cycle. Bespoke management tools and dashboards provide analytics and reporting to demonstrate performance and effectiveness.
- 15. MarketingStore Zebra needed somewhere central to The site has various profiles and the enable it’s partners to access all of application capabilities continue to the sales and marketing materials, increase, as we see more processes including product-launch collateral, being added. These include QBR and photography, videos and case ISF data, MDF funding and sales tools, studies. Zebra MarketingStore is a all in eight languages. The application sophisticated application, hosting has become more of a “hub” for Zebra all of the Zebra marketing materials, partners, to allow them to effectively produced mainly by Volume. Partners communicate the Zebra brand. Both have the ability to co-brand all of visits and downloads regularly increase, these assets with their own logo demonstrating the effectiveness of the and contact details, to generate site, and there are continuous updates campaign assets to send out to and additions. their customers.
- 16. 3D Virtual worlds Product demonstration is a classic technique for closing a sale. In the digital Customers and prospects could be taken on a stimulating “tour” of each environment, age, clients have the freedom to create a virtual demo at any time, anywhere. including healthcare, retail, and post and parcel, exploring in their own time and according to their particular needs. Zebra’s virtual worlds exploited this opportunity to the full in a series of 3D virtual environments complete with Zebra solutions in situ. Channel partners could The virtual worlds are available across EMEA in 13 languages and continue to be supplement their product knowledge by understanding how to sell complete updated with new vertical markets. By continually updating the offering to end solutions as opposed to single products. users and partners alike, Zebra can ensure high levels of return visits, a great return on investment and increased sales. www.virtualzebra.com
- 17. ZipShip Zebra creates specialist printing solutions and wanted to make its partners’ and consumers’ lives easier. Volume has helped achieve this by creating a series of mobile applications that simplify interacting with Zebra. The Zebra ZipShip supplies application allows users to quickly identify and order consumables for the entire range of Zebra printers. No more phone calls to ask questions, and no more searching around for part numbers; the mobile application gives customers everything they need, wherever they are.
- 18. For those times when text doesn’t cut it, Bleat it. With the introduction of Siri on the iPhone 4s, Apple brought the idea of voice control to the masses. At Volume we think that being able to use your voice to communicate is important too; that’s why we created Bleat. We want to change the way that people post updates to social networks, bringing some emotion and atmosphere back. Imagine being at a concert and being able to post an update – with the band playing in the background. Imagine being at a football match and being able to post a goal update – with the crowd still cheering behind you. Bleat gives you the ability to create audio-based status updates and post them directly to Available for iOS and Android Facebook and Twitter. You simply say what you want then share it, and because it’s your You can download it free from the iTunes voice, there are no emoticons necessary :) It’s also possible to type in a message and have Store and from the Android Market www.bleat.it Bleat turn it into an audio post if you prefer (or if you are feeling a little shy).
- 19. Reading Y2C 2012 is a big year for whole country, Volume created a digital and offline and particularly for Reading. Chasing presence for the programme that city status but also supporting the harnessed social media to bring the Olympic effort and the Queen’s local community together. Acting as Diamond Jubilee celebrations, a hub for local events and promoting Reading has launched a series of conversations about Y2C, it provides initiatives under the banner “Year to local businesses and residents with Celebrate” (Y2C). Volume is proud to information about the events, be the digital and innovation partner helping to make them a success. for the Reading UK Programme Board, and set out to support the town with a cutting-edge digital- marketing strategy. Don’t miss a thing in 2012: check out www.readingy2c.co.uk
- 20. Party in the Sky gala dinner event The ‘Party in the Sky’ was a gala The ‘Party in the Sky’ event required a The campaign consisted of online dinner event that took place at landing site to entice potential guests and offline communications that the Hilton hotel in Reading. The to learn more information about the worked towards drumming up support charity gala event was run in gala dinner, the auction prizes on offer and raising awareness of both the conjunction with the Dame Kelly and how to book a table. The site event and the charity. The option Holmes Legacy Trust and aimed created a means of contributing and of sponsorship for the event was to support the ongoing work of getting in contact with the organisers communicated via printed sponsor the charity with young people in of the event. packs, which provided additional the local community. information on what people would receive for their donation.
- 21. TM Volume introduces SociVerse SociView Map your ™ Accounts SociScore Categorise Rank with a With SociView™, you can optimise and influence your social-media presence. Gain a holistic view of your global social real estate with the ability to categorise, rank and monitor social accounts. Take the initiative by mapping, consolidating and optimising your social-media landscape. Sociview is available as a fully- managed service and is accessible via your PC or smart phone. www.volume.co.uk/sociview
- 22. Management Team Get in touch Chris Sykes Alan Rutherford Caroline Dover Aidan Murphy Benoit Alvarez Chief Executive Non-Executive Chairman Chief Operating Officer Global Account Director Divisional MD (Technology) Volume Digital Campus Production Facility Technology Centre Volume 14 Cremyll Road 08-01 East Tower Buckhurst Court Reading World Trade Center London Road Berkshire Echelon Square Wokingham RG1 8NQ Colombo 01 Berkshire Sri Lanka RG40 1PA +44 (0)118 977 5800 +44 (0)118 939 3838 +94 (0)114 437 6216 volumegroupltd Hayley Marnes Lilah Walker Miles Beacroft Rob Dawson Paul Brazier Global Account Director Group Account Director Group Account Director Group Account Director Head of Information Services information@volume.co.uk printteam@volume.co.uk information@volume.co.uk @volumegroup Gemma Hood Asiri Fernando Derek Armstrong Daryl Swinden Andrew Edwards Head of Creative Services Divisional Director General Manager (Print) Divisonal Director (Data) Head of Design (Technology)
- 23. +44 (0)118 977 5800 information@volume.co.uk @volumegroup volumegroupltd volume