W2 w presentation final
- 1. Personal Brand mark@people-create.co.uk | 01347 889109 | 07788 768543
- 2. Mark Wright Director, People Create Limited mark@people-create.co.uk | 01347 889109 | 07788 768543
- 3. Our ability to notice, remember and choose is core to who we are. mark@people-create.co.uk | 01347 889109 | 07788 768543
- 4. “You're just anybody without your identity.” Grenville Main, DNA Design mark@people-create.co.uk | 01347 889109 | 07788 768543
- 5. “A brand is a living entity - and it is enriched or undermined cumulatively over time, the product of a thousand small gestures.” Michael Eisner, CEO Disney mark@people-create.co.uk | 01347 889109 | 07788 768543
- 6. You have a brand whether you like it or not. All you can do is decide how to influence it. mark@people-create.co.uk | 01347 889109 | 07788 768543
- 7. “The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusion.” Dr Donald Calne (neurologist) mark@people-create.co.uk | 01347 889109 | 07788 768543
- 8. “The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusion.” Dr Donald Calne (neurologist) mark@people-create.co.uk | 01347 889109 | 07788 768543
- 9. “The essential difference between emotion and reason is that emotion leads to action while reason leads to conclusion.” Dr Donald Calne (neurologist) mark@people-create.co.uk | 01347 889109 | 07788 768543
- 10. TRUST / RESPECT HIGH LOW BRAND LOVE MARK COMMODITY FAD LOW HIGH PASSION mark@people-create.co.uk | 01347 889109 | 07788 768543
- 11. TRUST / RESPECT HIGH LOW LOW HIGH PASSION mark@people-create.co.uk | 01347 889109 | 07788 768543
- 12. Who matters to you? mark@people-create.co.uk | 01347 889109 | 07788 768543
- 13. formal informal • Statement of your • How you meet vision and values • E-mails conscious conscious • Public Relations • Phone calls • Publicity • Facebook • Website • Blogs • Your CV • How you introduce • Business Card yourself • Your company status • Your behaviour sub-conscious sub-conscious • Your job title • Your attitude • Where you work • Your jokes • Where you meet • Your indiscretions • Project names • Your company jargon • Your “corporate language” formal informal mark@people-create.co.uk | 01347 889109 | 07788 768543
- 14. formal informal •How do I clearly •What are the stories articulate my of leadership, delight conscious conscious credibility and and emotion that I passion? can tell? •What else do I need •What else do I really to say? care about? •What is the •What authentic sub-conscious sub-conscious infrastructure around behaviours show me? what I care about? •How do I get it to •What can I do to work in my favour? make these more evident, more often? formal informal mark@people-create.co.uk | 01347 889109 | 07788 768543
- 15. What is your truth? What is your insight? What is your emotion? mark@people-create.co.uk | 01347 889109 | 07788 768543
- 16. In summary... • Do great work • Understand your value • Align what you say and do • Invest in key relationships • Be generous • Small things matter mark@people-create.co.uk | 01347 889109 | 07788 768543
- 17. Any questions? mark@people-create.co.uk | 01347 889109 | 07788 768543