Whole Chain Traceability™



WHOLE CHAIN TRACEABILITY CONSORTIUM
                 &
THE NEED TO IMPROVE ONE-UP/ONE-DOWN
        INFORMATION SHARING
Lot number: ZPIK7G

  THE COMPANIES TOOK PRECAUTIONARY
STEPS AS THEY AWAITED TESTING RESULTS
      FROM FEDERAL REGULATORS…




                ??
StarTrek

INSPIRATION...OUTSIDE THE BOX
Whole Chain Traceability, pulling a Kobayashi Maru.
The Kobayashi Maru

 The Kobayashi Maru is a test in the fictional universe
  of Star Trek.
     Starfleet training exercise designed to test the character of
      cadets in the command track at Starfleet Academy.
 The test's name describes a no-win scenario
   Solution involves redefining the problem (Outside the box).
Whole Chain Traceability, pulling a Kobayashi Maru.
Improving information sharing

Facebook                           One-up / One-down+

 Xerox                             Design
    Apple                          Development
        Microsoft
                                    Application
 Oracle
    SaaS, Cloud
        Salesforce.com
 Social Network
    My Space
        ($580M, Redesigns $35M)
 Google+
Design

      INCENTIVES:
PRIVACY, SHARING, TRUST,
    SUSTAINABILITY
Incentives Throughout

 Privacy, Sharing, Trust… Neutrality!
   PMP…prescription monitoring program – Seattle Times
       “Not even out of the gate, the PMP program is running into trouble”
             Its not that doctors and pharmacists hate it – many lobbied for. But
              were assured, with law, that they wouldn’t have to pay for it.

 Different supply chains, different challenges
   Big guys / Little guys
           Wal-Mart – EDI
             Internationally different incentives too…
               US / EU / Asia / Brazil
Big Data / Walmart Brazil




Tracing Beef From Farm to Store. Interesting Product Traceability application
requiring Big Data scale for effectivity. http://youtu.be/CDGZIP1nrxY
Sustainability



Employee           Bad Peanut
                                             Shopper


     Processor
                                        Retailer


             FDA                Brand

                    Food

      Consumer                      Consumer
        w/o                           with
       Info=(                        Info=)
Development

USER EXPERIENCE
Granular Data Model

 Multi-tenancy with Multilevel security (MLS)
   US Naval Research Lab / Zynga
       D.RichardHipp, SQLite3, Ruby on Rails, MLWeb
         100 pct test coverage!

 Data Model – Pardalis granular
   MT database capable of MLS
       Flexible Traceability / Metadata driven UI
 Bottom Line
   Number of little databases can be hosted into Facebook scale
       Couchbase, Cloudant
         Differences! The philosophical split @mlmilleratmit
Scaling User Experience

 Elastic scaling capabilities
   AWS / Azure / GAE / Rackspace

 Neutral Ground
   Build trust for sensitive data store via Universities / WCTC /
    trusted clouds
 Expedia / Cassandra
   price book (2 billion) wide rows are not always bad (8:1 ratio)
       http://slidesha.re/vxlErt
 Mobile
   Provision convenient user experience in real-time
       HTML5 / iPhone / Android
 User Experience
Development      Web Dev NOT Windows Dev
                     Beautiful design practices for
                      communication and viral adoption
               Twitter API
                 Explorable, Predictable, Consistent
                     Alex Payne @al3x / cs547 HCI Stanford
                       http://youtu.be/VVovVjT_H8A

               Developers
                 Productivity 10:1
                     License cost vs. Open source 8:1
                       Lines of code, Neo4j 25:1
Software architecture priorities evolved




Image: Barbara Agnew
Application

SOCIAL ENTERPRISE
Persuasive Application Adoption

 Minimum Viable Product (MVP)
   The Lean Startup by Eric Ries
      Version of a new product which allows a team to collect the
       maximum amount of validated learning about customers
        http://lean.st/

 Make it easy for others to adopt your API
   Open Source reference application
      Push source code to GitHub (Social Coding)
        Sponsor Hackathons / StartupWeekend
Cloud Application: Partnership model

   Enterprise                               Consumer
    capture               Trusted            mobile
     apps               researcher            apps



                  Trust and Provenance


    Granular            Food                 Granular
    information         safety               information
    engine              analytics            engine



           Traceability data store - Neutral ground
Improving
one-up/one-
down
information
sharing?
Few software or
logistics companies are
Internet companies!
The Social
Revolution Has
Just Begun.
Esteban Kolsky
Hype cycle anticipates the
trajectory for technology
evolutions.

Gillmor Gang
cloudblog.salesforce.com
Powered by big data
The Sports Brain Injury
Epidemic

Chris Owusu, sustains 3rd
concussion. Won’t be back
for Fiesta Bowl!

Microsoft Corporation
partners with X2IMPACT
to provide Windows Azure
Cloud Computing
infrastructure to store,
process, and distribute
head impact data in real
time.

Jim Mora CMO Former
Seahawks / now UCLA
head coach.                 I2IMPACT / AZURE
Improving one-up / one-down
    information sharing

   LASER FOCUS ON THE USER EXPERINCE
    NEUTRALITY, API, REFERENCE APPS.




   ENTERPRISE CONNECTED CONSUMERS VIA
        POLYGLOT TECHNOLOGIES.
References

 By Clive Boulton
   Product strategist, designer, and solution architect
     http://about.me/cliveboulton

 For Whole Chain Traceability™
   Catalyzed by Steve Holcombe, CEO, Pardalis
     http://www.pardalis.com

 Trademarks
   Trademarks belong to their respective owners herein
     Credits   due to all linked works

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Whole Chain Traceability, pulling a Kobayashi Maru.

  • 1. Whole Chain Traceability™ WHOLE CHAIN TRACEABILITY CONSORTIUM & THE NEED TO IMPROVE ONE-UP/ONE-DOWN INFORMATION SHARING
  • 2. Lot number: ZPIK7G THE COMPANIES TOOK PRECAUTIONARY STEPS AS THEY AWAITED TESTING RESULTS FROM FEDERAL REGULATORS… ??
  • 5. The Kobayashi Maru  The Kobayashi Maru is a test in the fictional universe of Star Trek.  Starfleet training exercise designed to test the character of cadets in the command track at Starfleet Academy.  The test's name describes a no-win scenario  Solution involves redefining the problem (Outside the box).
  • 7. Improving information sharing Facebook One-up / One-down+  Xerox  Design  Apple  Development  Microsoft  Application  Oracle  SaaS, Cloud  Salesforce.com  Social Network  My Space  ($580M, Redesigns $35M)  Google+
  • 8. Design INCENTIVES: PRIVACY, SHARING, TRUST, SUSTAINABILITY
  • 9. Incentives Throughout  Privacy, Sharing, Trust… Neutrality!  PMP…prescription monitoring program – Seattle Times  “Not even out of the gate, the PMP program is running into trouble”  Its not that doctors and pharmacists hate it – many lobbied for. But were assured, with law, that they wouldn’t have to pay for it.  Different supply chains, different challenges  Big guys / Little guys  Wal-Mart – EDI  Internationally different incentives too…  US / EU / Asia / Brazil
  • 10. Big Data / Walmart Brazil Tracing Beef From Farm to Store. Interesting Product Traceability application requiring Big Data scale for effectivity. http://youtu.be/CDGZIP1nrxY
  • 11. Sustainability Employee Bad Peanut Shopper Processor Retailer FDA Brand Food Consumer Consumer w/o with Info=( Info=)
  • 13. Granular Data Model  Multi-tenancy with Multilevel security (MLS)  US Naval Research Lab / Zynga  D.RichardHipp, SQLite3, Ruby on Rails, MLWeb  100 pct test coverage!  Data Model – Pardalis granular  MT database capable of MLS  Flexible Traceability / Metadata driven UI  Bottom Line  Number of little databases can be hosted into Facebook scale  Couchbase, Cloudant  Differences! The philosophical split @mlmilleratmit
  • 14. Scaling User Experience  Elastic scaling capabilities  AWS / Azure / GAE / Rackspace  Neutral Ground  Build trust for sensitive data store via Universities / WCTC / trusted clouds  Expedia / Cassandra  price book (2 billion) wide rows are not always bad (8:1 ratio)  http://slidesha.re/vxlErt  Mobile  Provision convenient user experience in real-time  HTML5 / iPhone / Android
  • 15.  User Experience Development  Web Dev NOT Windows Dev  Beautiful design practices for communication and viral adoption  Twitter API  Explorable, Predictable, Consistent  Alex Payne @al3x / cs547 HCI Stanford  http://youtu.be/VVovVjT_H8A  Developers  Productivity 10:1  License cost vs. Open source 8:1  Lines of code, Neo4j 25:1
  • 16. Software architecture priorities evolved Image: Barbara Agnew
  • 18. Persuasive Application Adoption  Minimum Viable Product (MVP)  The Lean Startup by Eric Ries  Version of a new product which allows a team to collect the maximum amount of validated learning about customers  http://lean.st/  Make it easy for others to adopt your API  Open Source reference application  Push source code to GitHub (Social Coding)  Sponsor Hackathons / StartupWeekend
  • 19. Cloud Application: Partnership model Enterprise Consumer capture Trusted mobile apps researcher apps Trust and Provenance Granular Food Granular information safety information engine analytics engine Traceability data store - Neutral ground
  • 21. The Social Revolution Has Just Begun. Esteban Kolsky Hype cycle anticipates the trajectory for technology evolutions. Gillmor Gang cloudblog.salesforce.com
  • 23. The Sports Brain Injury Epidemic Chris Owusu, sustains 3rd concussion. Won’t be back for Fiesta Bowl! Microsoft Corporation partners with X2IMPACT to provide Windows Azure Cloud Computing infrastructure to store, process, and distribute head impact data in real time. Jim Mora CMO Former Seahawks / now UCLA head coach. I2IMPACT / AZURE
  • 24. Improving one-up / one-down information sharing LASER FOCUS ON THE USER EXPERINCE NEUTRALITY, API, REFERENCE APPS. ENTERPRISE CONNECTED CONSUMERS VIA POLYGLOT TECHNOLOGIES.
  • 25. References  By Clive Boulton  Product strategist, designer, and solution architect  http://about.me/cliveboulton  For Whole Chain Traceability™  Catalyzed by Steve Holcombe, CEO, Pardalis  http://www.pardalis.com  Trademarks  Trademarks belong to their respective owners herein  Credits due to all linked works

Editor's Notes

  • #26: Steve Holcombe, CEO, Pardalis