Ignitepii2014
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The document discusses connecting local food producers to consumers through a peer-to-peer traceability system. It notes the demand for local, traceable produce from consumers and the liability issues producers face without traceability. The proposed solution is an open-source app that allows producers and consumers to search for and transact locally sourced food through a hub-and-spoke model, building traceability through ordered transactions.
Ignitepii2014
- 1. Scale perishable local produce thru peer-to-peer privacy clive boulton
- 2. Liability selling locally produced food. Bellevue mom to tell FDA how tainted Italian cheese that was laced with the deadly Listeria germ nearly killed her -- SeattleTimes 9/18/2013
- 3. Food poisoning About 48 million people (1 in 6 Americans) get sick, 128,000 are hospitalized, and 3,000 die each year from foodborne diseases, according to recent data from the CDC Dr. David Acheson (ex FDA)
- 4. Food Safety Modernization Act! Driving change and a groundswell of public pressure: FDA responded with Food Safety Modernization Act (FSMA) FSMA via Dr. David Acheson (ex FDA), CEO at TAG
- 5. Frozen berry mix linked to hepatitis A: full traceback took 5 weeks! The frozen organic blend bag includes pomegranate seeds from Turkey!
- 6. Food sovereignty • “don’t process our food” + “give us food safety” • Businesses want to satisfy demand for local produce. • Liability insurance is too high w/o traceability.
- 7. Focus matching and connecting with privacy • Cider - Apples • Distillers - Grains • Winery - Grapes • Craft Beers - Hops • Wet products - Fish • Dairy - Milk, Cheese • Organic - Free-range Gielow pickle line / Skagit Valley Herald • Processors - Blueberries Melissa Turkington, of North 40 Farm Food / Herald.Net
- 8. Idea • Connect traceable local produce to markets of demanding consumers?
- 9. Connect thousands of local biz to plenty of big business with trace data Complex • Date • Time • Shipping Location • Receiving Location • Bill to Location • Item Code • Lot/Batch/Expiration • Quantity • Unit of Measure • Receiving date • Shipped date • Best Before date • Order Number • Transfer Number (freight #) • Pallet Code • Case Code (serialized or non-serialized) Simple • Product • Location • Lot/Batch • Best before date
- 10. Hub & spokes, like AirBnB Hops Hops Hops Kale Kale Berrys Kale Apples Apples Apples Grains Grains Berrys p2p Location effects grow supply chain traceability. p2p Large grocers
- 11. Breakthrough solution • Sync on-premises, online, on-phone. • Searching / matching algorithm • Then buyers build traceability via orders. on-phone on-premises online
- 12. Little Trace at Big Scale?
- 13. Distribution • Giveaway free open source app to seed market for leaf nodes (same model as Android). Network effects work quite well competing with “free”
- 14. Search for apples, etc.
- 15. Demo ๏ People like to search food pictures
- 16. Camlistore.org ๏ Brad Fitzpatrick is a member of the Go team at Google working primarily on the standard library. ๏ Brad wanted to create a system to store all of the content he’s created, which is currently scattered across multiple sites and disks. ๏ He started hacking in this directory: Content Addressable Multi Level Indexed Storage = Camlistore
- 18. Content-addressable advantages ๏ Sync any which way, no conflicts ๏ (merge resolution at higher layers) ๏ corruption verification/repair ๏ de-duping ๏ Content Addressable: What things are named depends on their content. Two identical things have the same name. For example, the "name" or "key" for the data is the SHA-1 for the data, ala git.
- 19. Logically