Universal Design for Evaluation
June Gothberg
National Secondary Technical Assistance Center
Western Michigan University
Jennifer Sullivan Sulewski
Institute for Community Inclusion
University of Massachusetts, Boston
Today’s Agenda
1.
2.
3.
4.

Background
Introduction to Universal Design
Universal Design for Evaluation
Opportunities with the American
Evaluation Association
5. Questions
6. Ideas for Collaboration
Background DC Group – Fall 2011
An expressed concern that:
• Evaluators need more knowledge and
skills to include people with disabilities
in their evaluation activities.
• Project PIs and their evaluators need to
more fully understand the complexities
and challenges inherent to designing,
implementing, and managing evaluation
studies which involve human subjects
with disabilities
Background June and Jennifer
• Co-Chairs of the Disabilities and Other
Vulnerable Population TIG at the American
Evaluation Association.
• Both of us have a vast background
working with people with differences and
including them in evaluations.
Background June and Jennifer
• Adapted the principles of Universal Design
(UD) to evaluation (2009)
• Created the UD for Evaluation (UDE)
checklist (2010)
• Piloted the UDE checklist (2010-11)
• Presented to and supported evaluators in
implementing the checklist (2010-11)
• Submitted a NSF PRIME proposal (2012)
Why We are Here Today
Several of the fall 2011 group
attended our session in October at
the American Evaluation Association
conference
We were invited to present UDE to you
and open channels to collaborate
with you on an on-going basis
What is Universal Design?
Universal Design is the design of products
and environments to be usable by all
people, to the greatest extent possible,
without the need for adaptation or
specialized design.

Center for Universal Design, North Carolina State University
Why is UD important?
The elderly:
• 1 in 25 in 1900(3.1 million)
• 1 in 8 in 1994(33.2 million)
• 1 in 7 in 2010 (38.8 million)

U.S. Census Bureau, 2010
http://www.census.gov/compendia/statab/2010/files/pop.html
Why is UD important?
Non-English speaking:
• 59 million people speak a language
other than English at home1
• 4.8% of U.S. households are
linguistically isolated because no one
in the home speaks English2

1. U.S. Census Bureau, 2010 American Community Survey
2. U.S. Census Bureau, 2005-2007 American Community Survey
Universal Design for Evaluation: Designing Evaluations to Include People with Disabilities and Other Vulnerable Populations
Why is UD important?
Persons with disabilities:
• 32 million adults
• 5 million children
• 51 million impaired*

*limitations just short of federally defined disability
U.S. Census Bureau, 2010 ,advertisinganddisability.com
Designed to be Useable by ‘All’
1.
2.
3.
4.
5.
6.
7.

Velcro
Electric toothbrush
Single tap facets
Flexible drinking straws
Audio books
Automatic doors
Q-drums

http://www.optimastudio.com/disenosparatodos/en/index.php
Principles of Universal Design
1.
2.
3.
4.
5.
6.
7.

Equitable use
Flexibility in use
Simple and intuitive use
Perceptible information
Tolerance for error
Low physical effort
Size and space for approach and use

Center for Universal Design, North Carolina State University
Principle One: Equitable Use
The design is useful and marketable to
people with diverse abilities.
Principle Two: Flexibility in Use
The design accommodates a wide
range of individual preferences and
abilities.

Http://www.greatbuildings.com
Principle Three: Simple & Intuitive
Use of the design is easy to understand,
regardless of the user's experience,
knowledge, language skills, or current
concentration level.
Principle Four: Perceptible Information
The design communicates necessary
information effectively to the user,
regardless of ambient conditions or the user's
sensory abilities.

http://www.allbraille.com
Principle Five: Tolerance for Error
The design minimizes hazards and the
adverse consequences of accidental or
unintended actions.
Principle Six: Low Physical Effort
The design can be used efficiently and
comfortably, and with a minimum of
fatigue.

©Pieter Hendrikse www.optimastudio.com/disenosparatodos/en/
Principle Seven: Size and Space
for Approach and Use
Appropriate size and space is provided for
approach, reach, manipulation, and use
regardless of user's body size, posture, or
mobility.

http://www. foreveractivemed.com
Importance of UD for Evaluation
• There is a need for more rigorous and
inclusive evaluation (Academic
Competitive Council, 2017).
• Little has been done to increase the
standard of program evaluation in
regards to increasing participation of
minorities (Building Engineering and
Science Talent, 2005).
Importance of UD for Evaluation
• Evaluation of programs and increased
research on the many dimensions of
underrepresented minorities’ experiences
help ensure that programs are well
informed, well designed, and successful
(National Academy of Sciences, 2011).
• Evaluation can contribute to the
outcomes of underrepresented
groups (Mertens & Hopson, 2006).
Meet people where they are at.

flickr.com/photos/robotbrainz/2535755932/
Universal Design for Evaluation
Checklist
Universal Design for Evaluation
Checklist
Universal Design for Evaluation
Checklist
Universal Design for Evaluation
Checklist
Universal Design for Evaluation
Checklist
Universal Design for Evaluation
Checklist
Universal Design for Evaluation
Checklist
Universal Design for Evaluation
Checklist
Universal Design for Evaluation
Checklist
Next steps
• If funded – solicit 24 evaluators
interested in using the checklist to
improve evaluation design plans
• Create free materials and tools for
evaluators to use and modify as needed
• Create an UDE Toolkit
• In the future provide online modules
American Evaluation Association
Disabilities and Other Vulnerable
Populations TIG
• Average between 270-330 members
• Provide assistance to evaluators or
provide guidance in selecting an
evaluator with specific knowledge
• In the process of compiling a list of TIG
member ‘skills and competence’
Disabilities and Other Vulnerable
Populations TIG Presentations
1993-2009
American Evaluation Association
Opportunities:
• EVALTALK and AEA’s LinkedIn Group
• AEA Newsletter
• Aea365
• Topical Interest Groups
• Annual Conference
• eLibrary
American Evaluation Association
Thank you to Washington Evaluators for
hosting this session!
http://www.washingtoneval.org
Examples
The following are examples of items
modified for use with people with
disabilities.
Consent process
Consent process
Different survey versions for different audiences
Different survey versions for different audiences
A variety of formats
Questions?
Thank you!
June Gothberg
NSTTAC
Western Michigan University
269-387-2821 (office)
269-841-9279 (cell)
june.gothbeg@wmich.edu

Jennifer Sullivan Sulewski
ICI
University of Massachusetts, Boston
617-287-4356 (office)
617-287-4352 (fax)
jennifer.sulewski@umb.edu

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Universal Design for Evaluation: Designing Evaluations to Include People with Disabilities and Other Vulnerable Populations

  • 1. Universal Design for Evaluation June Gothberg National Secondary Technical Assistance Center Western Michigan University Jennifer Sullivan Sulewski Institute for Community Inclusion University of Massachusetts, Boston
  • 2. Today’s Agenda 1. 2. 3. 4. Background Introduction to Universal Design Universal Design for Evaluation Opportunities with the American Evaluation Association 5. Questions 6. Ideas for Collaboration
  • 3. Background DC Group – Fall 2011 An expressed concern that: • Evaluators need more knowledge and skills to include people with disabilities in their evaluation activities. • Project PIs and their evaluators need to more fully understand the complexities and challenges inherent to designing, implementing, and managing evaluation studies which involve human subjects with disabilities
  • 4. Background June and Jennifer • Co-Chairs of the Disabilities and Other Vulnerable Population TIG at the American Evaluation Association. • Both of us have a vast background working with people with differences and including them in evaluations.
  • 5. Background June and Jennifer • Adapted the principles of Universal Design (UD) to evaluation (2009) • Created the UD for Evaluation (UDE) checklist (2010) • Piloted the UDE checklist (2010-11) • Presented to and supported evaluators in implementing the checklist (2010-11) • Submitted a NSF PRIME proposal (2012)
  • 6. Why We are Here Today Several of the fall 2011 group attended our session in October at the American Evaluation Association conference We were invited to present UDE to you and open channels to collaborate with you on an on-going basis
  • 7. What is Universal Design? Universal Design is the design of products and environments to be usable by all people, to the greatest extent possible, without the need for adaptation or specialized design. Center for Universal Design, North Carolina State University
  • 8. Why is UD important? The elderly: • 1 in 25 in 1900(3.1 million) • 1 in 8 in 1994(33.2 million) • 1 in 7 in 2010 (38.8 million) U.S. Census Bureau, 2010 http://www.census.gov/compendia/statab/2010/files/pop.html
  • 9. Why is UD important? Non-English speaking: • 59 million people speak a language other than English at home1 • 4.8% of U.S. households are linguistically isolated because no one in the home speaks English2 1. U.S. Census Bureau, 2010 American Community Survey 2. U.S. Census Bureau, 2005-2007 American Community Survey
  • 11. Why is UD important? Persons with disabilities: • 32 million adults • 5 million children • 51 million impaired* *limitations just short of federally defined disability U.S. Census Bureau, 2010 ,advertisinganddisability.com
  • 12. Designed to be Useable by ‘All’ 1. 2. 3. 4. 5. 6. 7. Velcro Electric toothbrush Single tap facets Flexible drinking straws Audio books Automatic doors Q-drums http://www.optimastudio.com/disenosparatodos/en/index.php
  • 13. Principles of Universal Design 1. 2. 3. 4. 5. 6. 7. Equitable use Flexibility in use Simple and intuitive use Perceptible information Tolerance for error Low physical effort Size and space for approach and use Center for Universal Design, North Carolina State University
  • 14. Principle One: Equitable Use The design is useful and marketable to people with diverse abilities.
  • 15. Principle Two: Flexibility in Use The design accommodates a wide range of individual preferences and abilities. Http://www.greatbuildings.com
  • 16. Principle Three: Simple & Intuitive Use of the design is easy to understand, regardless of the user's experience, knowledge, language skills, or current concentration level.
  • 17. Principle Four: Perceptible Information The design communicates necessary information effectively to the user, regardless of ambient conditions or the user's sensory abilities. http://www.allbraille.com
  • 18. Principle Five: Tolerance for Error The design minimizes hazards and the adverse consequences of accidental or unintended actions.
  • 19. Principle Six: Low Physical Effort The design can be used efficiently and comfortably, and with a minimum of fatigue. ©Pieter Hendrikse www.optimastudio.com/disenosparatodos/en/
  • 20. Principle Seven: Size and Space for Approach and Use Appropriate size and space is provided for approach, reach, manipulation, and use regardless of user's body size, posture, or mobility. http://www. foreveractivemed.com
  • 21. Importance of UD for Evaluation • There is a need for more rigorous and inclusive evaluation (Academic Competitive Council, 2017). • Little has been done to increase the standard of program evaluation in regards to increasing participation of minorities (Building Engineering and Science Talent, 2005).
  • 22. Importance of UD for Evaluation • Evaluation of programs and increased research on the many dimensions of underrepresented minorities’ experiences help ensure that programs are well informed, well designed, and successful (National Academy of Sciences, 2011). • Evaluation can contribute to the outcomes of underrepresented groups (Mertens & Hopson, 2006).
  • 23. Meet people where they are at. flickr.com/photos/robotbrainz/2535755932/
  • 24. Universal Design for Evaluation Checklist
  • 25. Universal Design for Evaluation Checklist
  • 26. Universal Design for Evaluation Checklist
  • 27. Universal Design for Evaluation Checklist
  • 28. Universal Design for Evaluation Checklist
  • 29. Universal Design for Evaluation Checklist
  • 30. Universal Design for Evaluation Checklist
  • 31. Universal Design for Evaluation Checklist
  • 32. Universal Design for Evaluation Checklist Next steps • If funded – solicit 24 evaluators interested in using the checklist to improve evaluation design plans • Create free materials and tools for evaluators to use and modify as needed • Create an UDE Toolkit • In the future provide online modules
  • 33. American Evaluation Association Disabilities and Other Vulnerable Populations TIG • Average between 270-330 members • Provide assistance to evaluators or provide guidance in selecting an evaluator with specific knowledge • In the process of compiling a list of TIG member ‘skills and competence’
  • 34. Disabilities and Other Vulnerable Populations TIG Presentations 1993-2009
  • 35. American Evaluation Association Opportunities: • EVALTALK and AEA’s LinkedIn Group • AEA Newsletter • Aea365 • Topical Interest Groups • Annual Conference • eLibrary
  • 36. American Evaluation Association Thank you to Washington Evaluators for hosting this session! http://www.washingtoneval.org
  • 37. Examples The following are examples of items modified for use with people with disabilities.
  • 40. Different survey versions for different audiences
  • 41. Different survey versions for different audiences
  • 42. A variety of formats
  • 44. Thank you! June Gothberg NSTTAC Western Michigan University 269-387-2821 (office) 269-841-9279 (cell) june.gothbeg@wmich.edu Jennifer Sullivan Sulewski ICI University of Massachusetts, Boston 617-287-4356 (office) 617-287-4352 (fax) jennifer.sulewski@umb.edu