Web 2.0 and the world of global collaboration v2010
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The presentation discusses the impact of Web 2.0 technologies on global collaboration and communication challenges faced by virtual teams. It highlights various Web 2.0 tools that facilitate user-generated content, such as blogs, podcasts, wikis, and social networking platforms, which allow businesses to engage with customers and improve productivity. The document emphasizes the importance of leveraging these technologies for better collaboration and market responsiveness.
Web 2.0 and the world of global collaboration v2010
- 1. Made in Heaven: Web 2.0 andGlobal CollaborationJane HagenVice President MarketingGroveSiteJune 23, 2010
- 2. A Virtual Presentation about Virtual Technologies!Jane Hagen, VP Marketing, GroveSiteLocated in PhoenixUsing desktop sharing web-based software called ‘Glance’
- 3. GLOBAL, ‘VIRTUAL TEAMS’RESULTS IN MAJOR COMMUNICATION CHALLENGES!A “Flat World” requires Global CollaborationExploit global market opportunitiesCoordinate global resources to deliver right product on time
- 4. Web 2.0: The “Writable Web”Web-based tools – no software to downloadSo easy that ‘everyday people’ can now write on the webBusiness peopleConsumers, kids, too“User-generated” content
- 5. 3 Classes of Web 2.0 Technologies“User-generated” contentBlogs Podcasts, videosCollaborativeWeb conferencing, desktop sharingWikisOnline workspaces/portalsSocial networkingFacebookTwitter (micro blogging)
- 6. Blogs (also known as weblogs)Def:Public website in the form of an online journal, usually with dated entries, compiled by one or more authorsWhat can you do with a blog?Author one; show your expertise; be foundSubscribe, commentExamples:http://latimesblogs.latimes.com/money_co/2010/06/california-exports-jump-april.htmlhttp://www.lacountystrategicplan.com/blog/2010/06/10/endorse-educate-advocate/http://www.lachamber.com/blog/
- 7. Blog : LA County Strategic Plan for Econ Development
- 8. Blog : LA Chamber of Commerce
- 9. Podcasts (iPod broad‘cast’ing)Def:a pre-recorded audio broadcast converted to a MP3 or other audio format and made available on the internetIncludes ‘video’ podcast or ‘video cast’
- 10. Podcast Example
- 11. Video ExampleRecorded at Business Roundtable, Commonwealth Club of CA, Jan 2010
- 12. Web ConferencingDef:ability to hold group meetings or live presentations over the internet; screen sharingSynchronous – everyone present at same timeExamples: Glance (what we are using today)GoToMeetingWebEx
- 13. WikiDef:website in which content is easily, interactively, added by its members. The Hawaiian term ‘wiki’ means ‘fast’ or ‘quick.’1.2.3.CLICK “EDIT”TYPECLICK “SAVE”
- 14. CustomersSuppliersExpanded:CommunicationsRelationships New ServicesImproved:Product DesignSpeed to MarketCoordinationOnline WorkspacesDef:Private team sites, easily edited by members; file sharing, forums, project management, issue tracking, online databasesVirtualOrganizationsBetter:Project Execution ProductivityKnowledge Sharing
- 15. Collaboration: Shared Product Development Log
- 16. Supplier Collaboration: Sample Tracking
- 17. Online Communities: Tradeport Collaborator
- 18. Online Communities: CA Business Transportation and Housing Agency
- 19. Social Networking ServicesDef:websites with interactive, user-submitted network of personal profiles, photos, music, videos, and self-defined groups/connectionsExamples:www.myspace.comwww.facebook.comwww.linkedin.com (business)www.twitter.comWhat value do these provide for businesses?
- 20. How can you reach potential customers through social networking?
- 21. What Web 2.0 technologies are right for you?Will it help me get the right product to market on time?Will it help me get more customers?Will it help me collaborate with customers better, deepening customer loyalty?