Web 2.0 and WCMS: Lessons We Can Learn From Web 2.0
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The document discusses the evolution from Web 1.0 to Web 2.0 and highlights key differences in web content management principles. It emphasizes the importance of user participation and new technologies while pointing out that many content management systems fail to fully embrace these advancements. Lessons from Web 2.0 can enhance content management practices, making them more enjoyable and intuitive.
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Web 2.0 and WCMS: Lessons We Can Learn From Web 2.0
- 1. Web Content Management: Lessons we can Learn from Web 2.0 Adriaan Bloem, Radagio CM Pros Fall Summit, Boston 2007
- 3. God created the world, but the Dutch created Holland
- 4. What is Web 2.0?
- 6. According to Tim O’Reilly Web 1.0 -> Web 2.0 DoubleClick -> Google AdSense Ofoto -> Flickr Akamai -> BitTorrent mp3.com -> Napster Britannica Online -> Wikipedia personal websites -> blogging Evite -> upcoming.org and EVDB domain name speculation -> search engine optimization page views -> cost per click screen scraping -> web services Publishing -> participation content management systems -> wikis directories (taxonomy) -> tagging ("folksonomy") Stickiness -> syndication
- 7. According to Forrester A set of technologies and applications that enable efficient interaction among people, content, and data in support of collectively fostering new businesses, technology offerings, and social structures.
- 8. According to Tim Berners-Lee Web 2.0 is of course a piece of jargon, nobody even knows what it means.
- 9. According to Ross Mayfield Web 2.0 is made out of people That's all I have to say.
- 10. According to Dave Simon Web 2.0 is like porn. I can’t define it, but I know it when I see it.
- 11. According to Weebl & Bob
- 14. Blogs … have been around since 1994.
- 15. Wikis … have been around since 1995
- 16. Tagging … has been around for centuries.
- 17. Still, something happened in 2005…
- 18. … so what exactly is Web 2.0?
- 19. Web 2.0 is what enables complex web technology to actually be used.
- 20. Blogs
- 21. Wikis [ ][ ]
- 23. Web 2.0
- 24. Examples Applying lessons learned from Web 2.0 to web content management
- 25. Web 2.0 vs. CMS
- 26. Blogs
- 27. Wikis
- 29. Success? Pilot Faculty of Law, live December 2005 1994 - 2005: 2200 pages produced 2006: 7000 items produced 2005: on average 4.000 visits a day 2007: on average 10.000 visits a day
- 30. Lessons Learned
- 31. Using Web 2.0 is not synonymous to implementing blogs or wikis It could create a chaos of content repositories and most organizations don’t have the scale to succeed at “social networking”
- 32. Most CMS don’t really get Web 2.0 “ I can't even count how many CMS products have added drag and drop sorting to their old "operating system" of a user interface just to claim they understand and deliver a Web 2.0 experience” - Seth Gottlieb, Content Here
- 33. … but…
- 34. Web 2.0 learns valuable lessons on what really works Working intuitively is of enormous value and enables managing complexity
- 35. Web 2.0 principles make content management easier and fun Sorry Gutenberg, but using paper as a metaphor is like, soooo 1450.
- 36. … and last but not least…