Web Design
- 1. Initial objectives ( not all implemented yet ) Business oriented theme with focus on the product. More content area for new web 2.0 / single page apps. Introduce strong branding tag lines, product driven. Clear navigation, where am I and how do I get back to ? Use of high quality imagery. Consistent text styling throughout, http://www.haworth.com/en-us/Pages/Home.aspx Make the site as usable as possible, thorough user testing will be needed.
- 2. Differentiation Allow the website to become a USP for the business by providing further online features for the customer. Expand My AEI to allow access to further features: Online stock checker. Product purchase either direct or via local stockists. Cable sizing, option to purchase or follow up. Project specific areas. Enquiry features, request a quotation. Online resource for latest industry information.
- 3. Content Use of Analytics tools to capture our audience and to influence design / content decisions, i.e: Content, content content… up to date regularly changing, i.e. Business blog with multiple contributors, an informal, easily maintained method for regularly communicating with customers. http://www. awcwire .com Technical ( white papers ) Commercial articles ( special offers, i.e. short lengths). Industry ( ACI etc ) RSS – Really simple syndication, allow the content to be spread and feed to subscribers.
- 4. Search Engine Optimisation Valid document structure to allow importance to be correctly weighted. E.g Main headings should be used to our advantage to allow bots to index using these headings. Beware of duplicate content and over loading ‘keyword stuffing’ your document with duplicate keywords. Hierarchy of content, what’s important. Design inspiration Hoisted content : http://biobabybett.de/en/ http://www. visitcascadia .com/ Partial transparency : http://envirenew.org/ Reflections: http://beehiveapp.com/