Web Governance in Multi-nationals by Little Forest

Editor's Notes

• #5: Super-large companies with many websites have unique management and communication challenges. Their brand assets and contents are locked up in multiple different technologies that don’t ‘talk’ to each other.  There is a huge difference across the geographic markets in terms of skills, budgets and size of team. There are few agreed ‘standards’ or Global ways to compare/benchmark fairly across their websites and how they perform. Lessons learned in one market (around improving the website) are seldom shared to other markets. Huge amounts of time are spent creating reports for Senior Management on a weekly basis. It is difficult for the Global Operations teams to gain insights into each individual markets specific setup, configuration and platform. The budget spend across marketing channels has much room for improvement and sharing best practices on how to optimise spend. Multi-language, multi-device and multi-currency all create unique challenges to brands to manage websites.