This document discusses key performance indicators (KPIs) for the role of a web master. It provides examples of KPIs, outlines steps for creating KPIs for a web master position, discusses common mistakes in developing KPIs, and how to design effective KPIs linked to strategy and goals. The document recommends visiting kpi123.com for additional KPI samples, performance appraisal forms, review methods and phrases to help evaluate a web master's performance.