This document discusses key performance indicators (KPIs) for the role of a web producer. It provides information on developing KPIs, including identifying key result areas, tasks, and methods for measuring results. The document recommends keeping the number of KPIs limited to 3-5, and ensuring they are clearly linked to strategy and provide answers to important questions. Various types of KPIs are defined, such as leading and lagging indicators. Resources for additional KPI materials are also referenced.