This document discusses key performance indicators (KPIs) for evaluating the performance of a web copywriter. It provides information on developing KPIs, including identifying key result areas, tasks, and methods for measuring performance. Examples of different types of KPIs are given, such as process, input, output, leading, and lagging KPIs. Steps are outlined for creating a KPI system for a web copywriter position. Additional KPI resources can be found on the listed website.