Web Transformation update
- 1. Web Producers Network Graham Bird Head of Digital Communications
- 2. Before we start • No food or drink in here please • Fire exits/assembly point • Toilets
- 3. Introduction • For anyone involved in digital production around the University • Updates • Sharing best practice and ideas • Have a chat
- 4. Today • Web Transformation update • UX on a shoestring • Coffee break • Google Analytics • Video • Feedback
- 5. Web Transformation update Graham Bird Head of Digital Communications
- 6. Update • Programme changes • Since last time • Heidi from School of Healthcare Sciences • In progress • Up next
- 7. Programme changes • Extended to March 2016 • Making a case for ongoing resource • Gareth Hughes (Programme Manager)
- 8. Thank you
- 10. Since last time
- 13. Milestones Since last time First sites live (URIs) Last meeting First 5 Schools Research & REF 2014 Staff & Student intranet Business MAR APR OCT DEC JAN MARJUN About 2015 News & Media FEB
- 14. Live on Squiz • Global Opportunity Centre • About • Alumni • NATO Summit conference • Coleg Cymraeg Cenedlaethol • Research • REF 2014 • School of Healthcare Sciences • School of Social Sciences • School of Dentistry • School of Chemistry • Catalysis Institute • School of Optometry and Vision Sciences • Eye clinic • Student intranet • Staff intranet • College of Biomedical and Life Sciences • College of Physical Sciences and Engineering • The Way Forward • Creative Cardiff • News • Media Centre • Business Since last time
- 15. Functionality delivered so far • Dynamic navigation • Custom header and footer • Responsive design • Flexible pages • Teasers • News • Academic profiles • Locations • Facilities • Teams • Links • Internal events • Quotes and testimonials • Calls to action • Contacts • Maps • Facts • Carousels • Downloads • Galleries • Research units • RSS feeds • Responsive images • Videos • Audio • Twitter feeds • Case studies • REF results • Progress display • Courses • Applications • Faceted search • Authentication • Workflow • Caching • Subject resources • Staff discounts • URI homepage • School homepage • Flexible homepage • Integration with public Events site • Integration with ORCA • Integration with LDAP • Integration with SIMS module and course data • Third-party embeds Since last time
- 16. Third-party embeds Over 300 services Since last time (UI Kit 1.4 and above)
- 17. Author training and support • Squiz training course • Web author guides • Writing style guide • Writing for the web training course (email web@cardiff.ac.uk for dates) Since last time
- 18. Intranet • Launched mid-January • Version 1 • Student and staff areas • Started closing parts of the website • Plenty more to do • Please give us feedback Since last time
- 19. Intranet objectives • Improve internal communications • Enhance student and staff experience • Increase opportunities for collaboration • Improve productivity and efficiency • Slim down website Since last time
- 20. Staff vs student usage • 94,000 page views • 31,000 visits • 16,000 visitors • 1,700 searches • 92.8% return visitors • 10% mobile Since last time • 192,000 page views • 42,000 visits • 11,000 visitors? • 5,000 searches • 94.8% return visitors • 4% mobile
- 21. New search engine Since last time • Funnelback enterprise search product • Used by a range of universities and large businesses • Already used on intranet – Filter by page, document, team, location, facility – Also searches internal content on website – Drives interactive map • Lots of interesting applications
- 22. Other Funnelback HE clients Since last time • Cambridge University • Goldsmiths University London • Keele University • Leeds Beckett University • London School of Economics • London Metropolitan University • Nottingham Trent University • Queen Mary University London • University of Bath • University of Cumbria • University of Essex • University of Exeter • University of Glasgow • University of Greenwich • University of Hull • University of Liverpool • University of Portsmouth • University of Staffordshire • University of South Wales • University of St Mark & John • University of Stirling • University of Sunderland • University of the Arts London • University of Wolverhampton • University of York
- 23. Over to Heidi
- 24. In progress
- 25. Moving to Squiz • Intranet Events • Graduation • Undergraduate courses • Postgraduate Taught courses • Postgraduate Research courses • Postgraduate funding search • Business • School of Biosciences • School of History, Archaeology and Religion • School of Pharmacy and Pharmaceutical Sciences • School of English, Communication and Philosophy • School of Earth and Ocean Sciences • School of Welsh • School of Mathematics • School of Computer Science and Informatics • Systems Immunity Research Institute • Energy Systems Research Institute • School of Medicine • FOI In progress
- 26. Blogs review • Review of blogs.cardiff.ac.uk • Plan to increase visibility on website • 308 blogs • 80% have no content or are not maintained • We’ll be in touch In progress
- 27. Brand review • “Digital C” (aka “Turkish flag”) abandoned • University logo restored In progress
- 29. Brand review • “Digital C” (aka “Turkish flag”) abandoned • University logo restored • New social media avatar guidelines • New suite of email templates In progress
- 30. UI Kit on BitBucket • Moving from a private to a shared code repository • Major change • Easier to raise bugs • Integrated code and documentation • Developers can submit code improvements • Contact web@cardiff.ac.uk for access In progress
- 31. Intranet • Welsh language improvements • Schools consultation • Continuing to migrate content • Internal events • Enabling academics to edit their profiles In progress
- 32. Up next
- 33. Up next • Innovation • Study • More Schools • Clearing • Outcomes from Schools consultation • Homepage • Website search • and much more… Web Transformation
- 34. Refresher
- 35. Web Transformation objectives • Replacement of ageing web infrastructure • Consolidation of many CMSs • Governance & support • Creation of a University-wide intranet Refresher
- 36. Web Transformation objectives • Replacement of ageing web infrastructure • Consolidation of many CMSs • Governance & support • Creation of a University-wide intranet • Leaner, more effective website • New (mobile & tablet friendly) design • Better authoring experience • Improved Welsh language support • Reduced duplication of information Refresher
- 37. URL best practices • cardiff.ac.uk • cardiff.ac.uk/cy for Welsh content • NOT cf.ac.uk • caerdydd.ac.uk for promotional purposes • No public-facing acronyms • Avoid deep linking in marketing • If in doubt, ask Refresher
- 38. URL best practices Refresher Domain www.cardiff.ac.uk www.cf.ac.uk www.caerdydd.ac.uk Authority 82 72 40 Incoming links 898,000 173,521 44,122 Linking domains 8,256 3,746 157
- 41. URL best practices Refresher www.cardiff.ac.uk www.caerdydd.ac.uk Consolidated search rankings (Welsh content has most to gain) www.cardiff.ac.uk/cy
- 42. Why do search rankings matter? • Make ourselves more competitive in the market • Increased traffic to website “for free” • Increased credibility and trust • Helps with some Way Forward KPIs • Improved brand awareness • Better ROI on effort spent on website • Snowball effect Refresher
- 43. Avoid deep linking • Risk of breakage - deep links change more than high level pages • Users bypass your key marketing pages • Users won’t remember them anyway • Use the highest possible link that makes sense • Never print a link to a downloadable file Refresher
- 44. How you can help
- 45. It’s not a migration • Systematic migration of existing pages achieves very little • New sites, built from scratch • A chance to review audiences and objectives • Trim the fat • Reduce your maintenance overhead • Reinforce the brand • Embrace consistency How you can help
- 46. Keeping momentum Get the right people involved: • Communications specialists • Subject-matter experts • Decision makers It’s not an IT project How you can help
- 47. Keeping momentum Local resource is the key: • it’s not automatic • we can’t do it for you • it is a time consuming process • other Schools are waiting in line • launch day is not the finish How you can help
- 48. Questions?