This technology allows for live audience response and interaction via text messaging. It provides a web-based tool to gather responses from conference or presentation audiences internationally. Attendees can opt-in to receive text updates and participate in polls, which can be multiple choice, free text, or goal-based. Poll responses can be downloaded in a CSV file and identified by name, phone number or other information from attendees for analysis. There is a setup fee and hourly programming cost for custom polls, but nominal costs to participants for standard text messaging.