WebRTC: Show me the money! Where's the beef for gateway, platform, API and telecommunication providers?

WebRTC: Show me the money!
Where‘s the beef for telecommunication carriers?

mm1 Future of Communications Forum
March 2013

WebRTC is the latest (r)evolution in
IP-based telecommunication

Comparison on WebRTC
the next slides
Degree of network independence

P2P VoIP

VoIP

PSTN

Time

 Circuit-switched  Based on SIP  Fully internet-based  Fully internet-based
 Electric equipment  IMS core  Peer-to-peer  Only web browser
 Switched lines  Non-trivial server  Client required required
structure  Walled gardens

mm1 Future of Communications Forum: On WebRTC 2

OTTs constitute walled gardens with dedicated installers

  closed ecosystem

closed ecosystem

Dedicated client software required Walled garden

(Each screen requires its own client) (No interoperability
between ecosystems)


WebRTC is high-quality, interoperable audio & video
communication directly built into browsers

Open ecosystem

Powerful
media
engine

WebRTC built into browser

No client software necessary No walled garden

(Only browser with WebRTC function) (Interoperability not
depending on client used)


High market relevance due to backing of major players

Developer Editors

Participants

Open source Open standard


Simplicity and openness encourage WebRTC acceptance

 No Telco know-how required
 No sophisticated
Simple programming skills required
code

Wide reach

Open Open
source standard

 Lowers entry barriers  Encourages adoption
(cost, time)  Ubiquitous component in
 Encourages participation most modern browsers


As the future ‚browserphone‘, the disruptive potential of
WebRTC is immense

Powerful product Major players Openness & simplicity

WebRTC is the „browserphone“:
The web browser becomes a valid telecommunication endpoint!


Due to its low entry barriers and potential impact
the WebRTC market will be crowded

Degree of network independence /
Height of entry barrier
for new players

PSTN

VoIP

P2P VoIP
WebRTC

Time


WebRTC does not specify a backend infrastructure

or

?
 

Focus

What is your How to deal with How to connect
name and how do asynchronous two WebRTC
I find you? requests? users?

Directory Online / offline Switching / signalling


Third parties will provide backend infrastructure

B2C playing field B2B playing field

Glue between B2C
and B2B worlds

End user B2C service offering WebRTC API Gateway Carrier network

 New venture- & UX-driven  Provides simple  Handle media  Provide infrastructure
services (to be invented) interface for B2C streams & interoperability
 No telco know-how service providers  Break-out/-in to  Unique scalability
 Telco know-how telco networks


The beef is in B2B and B2B2C where the ocean is still blue

Red ocean: many small players Blue ocean: Here‘s the beef!

frisB
Twilio
C-Button


Conclusion: By combining their strengths to enable B2C
players, API providers, gateway manufacturers and carriers
can participate in the upcoming WebRTC boom

 B2C sites focus on user experience (UX)
 Large number of market entrants due to low entry barriers
 Monetization path still being defined
B2C service (SaaS)  Long tail, high disruption business optimally suited to small players

 API providers straddle the gap between network core and B2C sites
 They leverage deep know-how in telecommunication infrastructure
as well as the design of developer-friendly APIs
API provider (SaaS)  Provide B2B2x services to WebRTC applications

 The most important component in connecting WebRTC and SIP
 Gateway and platform providers handle media streams and provide
transcoding, mixing and relay services
Gateway (PaaS)  Provide break-in and break-out services to and from carriers

 Operate the backbones, can provide scalability and offer QoS/QoE
as well as billing services
 Provide interconnection with DIDs
 Have the know-how and relationships to deploy gateways and API
infrastructure

Care to know more? Just call:

Dr. Harry Behrens
Senior Consultant
+ 49 (171) 2279940
h.behrens@mm1-consulting.de

13

WebRTC: Show me the money! Where's the beef for gateway, platform, API and telecommunication providers?

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WebRTC: Show me the money! Where's the beef for gateway, platform, API and telecommunication providers?