Design Driven Development (for Happy Farm) - Kyiv, Ukraine May 29th, 2013

The document discusses design-driven development and the importance of design. It summarizes Dieter Rams' 10 principles of good design and notes that design should be user-centric. Design is a core part of any business and startup and should involve defining problems, wireframes, prototypes, and getting user feedback in an iterative process. Designers need interesting problems, a creative environment, and a seat at the table. The presentation encourages defining problems and letting designers do their job.