website analysis
The artist's brand identity is defined by their easily recognizable logo. Social media is used to engage different demographics and appeal to the target audience. A variety of images showing costumes, settings, and events from the artist's journey allow the audience to feel like they are part of the experience. The simplistic color scheme makes the website easy to read and accessible to those who prefer straightforward, uncomplicated visuals. Formal attire in images attracts a sophisticated demographic and shows the artist's ability to appeal to different varieties of people through their diverse music and videos. This creates multiple identifications and ensures a wider audience. Upcoming events are prominently featured to draw attention from fans.
website analysis
- 1. The brand identity isidentified throughthe artist logowhichis easily acknowledged and identifiable. Social mediato appeal tothe audience andto engage withthe demographic. A varietyof different imagesthatinclude a mixture of costumes, settings,eventsetc. whichenablesthe audience tofeel apart of the artistsjourney. The simplisticcolour scheme makesiteasy to read,accessible and due to itssimplicity,it wouldattract those wholike straight forwardand non- complicatedvisuals. The formal attire attracts a sophisticateddemographic whichreflectsthe Artist’s abilitytocreate difference due to the variety of demographicshe would appeal to.His musicvideos wouldattract o a less sophisticatedaudience whereasthese imageson hiswebsite wouldappeal to those of a more middle- classmale stereotype,and thenpotentiallyhe women of thatclass. Thiscreatesa varietyof identifications whichensuresawider audience. Draws instantattentionto the artist’supcoming eventstocater forthose whoare fansof hisworkor himin general.