Website brief template - REVISED
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This document outlines requirements for a new website including objectives to increase awareness and sell products/services. It details the business, products/services, target markets, navigation, goals, SEO needs, and design considerations. Competitive analysis and content management are also addressed. The timeline requires all tenders by a closing date and the website completed by a specified date.
Website brief template - REVISED
- 1. © Be Dynamic Digital Marketing Ltd Registered Office: 14 Lios Dubhaile, Dualla, Cashel, Co. Tipperary, Ireland. Number 583974 Tel: 062 67054 • info@bedynamic.ie • www.BeDynamic.ie Be Dynamic Digital Marketing Ltd. T/A Be Dynamic Managing Director Sandra Hennessy WEBSITE BRIEF Contents Describe Your Business...............................................................................................................2 Objectives of your Website.........................................................................................................2 Current Statistics.........................................................................................................................2 Overview of all products/services...............................................................................................3 Primary product/services for website ........................................................................................3 USP’s ...........................................................................................................................................3 Target Markets............................................................................................................................4 Website Navigation & Internal Linking .......................................................................................4 Goals & CTA’s..............................................................................................................................5 Wire Frame .................................................................................................................................6 Competitors ................................................................................................................................6 Content Management System Requirements ............................................................................6 Website Copy..............................................................................................................................7 SEO Requirements ......................................................................................................................7 Design..........................................................................................................................................8 Mobile Requirements .................................................................................................................8 Social Media................................................................................................................................8 Other services required ..............................................................................................................9 Timing..........................................................................................................................................9
- 2. © Be Dynamic Digital Marketing Ltd Registered Office: 14 Lios Dubhaile, Dualla, Cashel, Co. Tipperary, Ireland. Number 583974 Tel: 062 67054 • info@bedynamic.ie • www.BeDynamic.ie Be Dynamic Digital Marketing Ltd. T/A Be Dynamic Managing Director Sandra Hennessy Describe Your Business Business Name: Address: Contact Name: Contact Phone: Contact Email: Objectives of your Website What do you want your website to do for you? Increase awareness, sell….? Current Statistics Current New Target Unique Monthly Visitors % Monthly Traffic Via Search Engines % Monthly Traffic Via your own drive to web activity Bounce Rate Top 5 key phrases (excluding your own business name) and visitors p/m 1. 2. 3. 4. 5.
- 3. © Be Dynamic Digital Marketing Ltd Registered Office: 14 Lios Dubhaile, Dualla, Cashel, Co. Tipperary, Ireland. Number 583974 Tel: 062 67054 • info@bedynamic.ie • www.BeDynamic.ie Be Dynamic Digital Marketing Ltd. T/A Be Dynamic Managing Director Sandra Hennessy Overview of all products/services Primary product/services for website This list should be made up of the products/services that you are trying to specifically promote through your website. Not all products/services need to be pushed through your site if you sell them via other means. USP’s Unique selling points are things that are unique to you and your products/services. These will make your products/services stand out from your competitors and will speak specifically to your target market and make them want to switch to your brand.
- 4. © Be Dynamic Digital Marketing Ltd Registered Office: 14 Lios Dubhaile, Dualla, Cashel, Co. Tipperary, Ireland. Number 583974 Tel: 062 67054 • info@bedynamic.ie • www.BeDynamic.ie Be Dynamic Digital Marketing Ltd. T/A Be Dynamic Managing Director Sandra Hennessy Target Markets List your website’s target markets – it is important that the web developer knows who your target markets are so the site can be structured and designed accordingly. Website Navigation & Internal Linking Top Level Secondary Level Notes (or additional level of navigation) Home About Us / Company Profile Our Team Location Written and interactive map directions (Google map) Contact Us Online enquiry form, phone, email and address details.
- 5. © Be Dynamic Digital Marketing Ltd Registered Office: 14 Lios Dubhaile, Dualla, Cashel, Co. Tipperary, Ireland. Number 583974 Tel: 062 67054 • info@bedynamic.ie • www.BeDynamic.ie Be Dynamic Digital Marketing Ltd. T/A Be Dynamic Managing Director Sandra Hennessy Booking Goals & CTA’s Online booking on all pages. Strong colour so it stands out. Phone number & email in header & footer on all pages – strong colour so it stands out Page CTA’s Home About Us / Company Profile Location Contact Us Booking
- 6. © Be Dynamic Digital Marketing Ltd Registered Office: 14 Lios Dubhaile, Dualla, Cashel, Co. Tipperary, Ireland. Number 583974 Tel: 062 67054 • info@bedynamic.ie • www.BeDynamic.ie Be Dynamic Digital Marketing Ltd. T/A Be Dynamic Managing Director Sandra Hennessy Wire Frame Create a wire frame to give the designer and developer an idea where you want things positioned, you can work through this with them at the early stages of the project if you are unsure. Competitors List your competitors, can you provide any additional details about your competitors e.g. marketing activities, pricing etc. Content Management System Requirements What do you require, below are standard requirements. The new website will have a full online CMS that allows us to: - Add new pages as required without need for input from the developer - Add images as required and tag them (alt text) - Add links to internal and external sites with ease - Add downloadable documents e.g. PDF - Format the page content using a simple to use WYSIWYG and no requirement for HTML coding - CMS training & support
- 7. © Be Dynamic Digital Marketing Ltd Registered Office: 14 Lios Dubhaile, Dualla, Cashel, Co. Tipperary, Ireland. Number 583974 Tel: 062 67054 • info@bedynamic.ie • www.BeDynamic.ie Be Dynamic Digital Marketing Ltd. T/A Be Dynamic Managing Director Sandra Hennessy Website Copy Who will provide the written content for the website? Will you require a copywriter? Footer to include: - Name - Address (include Ireland) - Phone (do not include (0) as it will not facilitate click to call on mobile) - T&C - Privacy Policy - Sitemap - Social Media Icons (also include in header) - Company Registration details (if ltd company) Cookie Notice to be added to header or footer SEO Requirements Will you require assistance with the website SEO? What SEO services do you require? Important requirements: - URL’s must be clean and not include any of these symbols &=?%. - Breadcrumb navigation required on all deeper pages and it should be automated e.g., when a new page is added the breadcrumb automatically generates. (positioned below the main header image but above the page copy H1 heading) - The site should have H1-H6 headings that are styled to suit the overall look and feel of the website and the company branding. The main heading on each page to be H1 (not the logo), secondary heading H2, etc. - Each page should have editable metadata. We will require access to be able to update the meta title, meta keywords and meta content description on all pages - XML sitemap to be generated for submission to Google Webmaster Tools – assistance may be required to submit the site and the sitemap (also need to set the Geo Target of the site in Webmaster Tools to Ireland) - Google Analytics to be installed on the new site and Goal Conversions set up to track goals
- 8. © Be Dynamic Digital Marketing Ltd Registered Office: 14 Lios Dubhaile, Dualla, Cashel, Co. Tipperary, Ireland. Number 583974 Tel: 062 67054 • info@bedynamic.ie • www.BeDynamic.ie Be Dynamic Digital Marketing Ltd. T/A Be Dynamic Managing Director Sandra Hennessy IMPORTANT: A 301 redirect will be required form the old site pages to the new most relevant page on the new site. This means that all pages need to be redirected to the most relevant section, if one does not exist then the redirect can go to the home page. Structured Data Mark-Up to be used on the site. Mark Up the following (where relevant) - Logo - Breadcrumb navigation - Product pages - Blog / Articles pages - Keywords search box - Reviews - Events - Social media icons - Anything else that is relevant Design Include details of colours that are to be used, and examples of websites that you like and dislike and what you like and dislike about them. Mobile Requirements The website should be responsive so users on mobile devices and tablets can easily navigate and purchase/enquire. Social Media What accounts do you hold? Advise what icons/logos you would like included in the design layout.
- 9. © Be Dynamic Digital Marketing Ltd Registered Office: 14 Lios Dubhaile, Dualla, Cashel, Co. Tipperary, Ireland. Number 583974 Tel: 062 67054 • info@bedynamic.ie • www.BeDynamic.ie Be Dynamic Digital Marketing Ltd. T/A Be Dynamic Managing Director Sandra Hennessy Other services required Hosting □ Email Marketing □ Google/Facebook Ads □ Training □ Other ________________________ Timing Closing date for receipt of all tenders? Contract award date? Website to be completed by – date? Note to web designer: Please do not submit tender if you cannot deliver requirements within time scale.