Website Program Prioritization Tool
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The document describes a website program prioritization tool that ranks various projects and initiatives based on strategic fit, economic impact, and feasibility criteria. It provides a weighting scale for each selection criterion and defines the ranking criteria. Various projects are then ranked and scored using the tool. The highest ranking projects are Test Drive Video, Browser Compatibility, and Online Catalogue, while the lowest is Thought Leadership Blog. A matrix map shows where the different projects fall in terms of strategic fit and feasibility.
Website Program Prioritization Tool
- 1. Website Program Prioritization Tool Strategic Fit Economic Impact Feasibility Alignment w/ Market Core Revenue Profitability & Growth Technical Resources - Resources - Projects & Intiatives Company Positioning Capabilities Potential Margin Potential Risk Financial People Goals Weighting 15% 15% 10% 10% 15% 15% 10% 5% 5% Heat Map Analytics 3 4 2 5 6 7 4 3 1 Browser Compatibility 8 6 8 7 9 7 8 10 7 Online Catalogue 8 6 6 6 7 7 6 5 7 New Look & Feel Design 9 8 6 5 6 4 2 3 4 Search Engine Optimization 5 4 6 6 5 4 10 8 3 Thought Leadership Blog 1 2 2 3 2 5 2 3 1 Real Time Email Messages 1 2 4 10 6 6 7 9 7 Landing Page Optimization 6 6 4 4 6 2 4 5 3 Intranet Revitalization 4 5 2 7 4 6 7 6 5 Test Drive Video 9 8 8 8 9 7 6 7 9
- 2. Website Program Prioritization Tool Customize this tool by changing the weighting scale for each selection criterion. Feel free to modify the selection criteria as required. Weighting Scale Strategic Fit Economic Impact Feasibility Alignment w/ Total Market Core Revenue Profitability & Growth Resources - Resources - Company Technical Risk Positioning Capabilities Potential Margin Potential Financial People Goals 15% 15% 10% 10% 15% 15% 10% 5% 5% 100% Ranking Criteria & Definitions: Alignment with Company Goals - how aligned is this project to corporate goals & objectives? Market Positioning - how well does this initiative position us ahead of our competition? Core Capabilities - does this initiative leverage our internal core capabilites (technology, operations, sales & distribution? Revenue Potential - what is the anticipated revenue for this product? Profitability & Margin - how solid are the anticipated margins for this product? Growth Potential - what is the anticipated market growth rate? Technical Risk - what is the probability of overcoming the technical challenges of the project? Resources - Financial - do we have the financial resources to execute this initiative? Resources - People - do we have the skills & bandwidth to execute this initiative?
- 3. Website Program Prioritization Tool Note: Sort by selecting all cells then click "Data"in the navigation menu and "Sort". You can sort by Project Score (Largest to Smallest). Project Project Score Strategic Fit Economic Impact Feasibility Test Drive Video 8.0 3.4 3.2 1.4 Browser Compatibility 7.7 2.9 3.1 1.7 Online Catalogue 6.6 2.7 2.7 1.2 New Look & Feel Design 5.7 3.2 2.0 0.6 Search Engine Optimization 5.5 2.0 2.0 1.6 Real Time Email Messages 5.2 0.9 2.8 1.5 Intranet Revitalization 5.0 1.6 2.2 1.3 Landing Page Optimization 4.6 2.2 1.6 0.8 Heat Map Analytics 4.3 1.3 2.5 0.6 Thought Leadership Blog 2.4 0.7 1.4 0.4
- 4. Future Potentials Top Priorities High Browser Compatibility Search Engine Optimization Real Time Email Messages Test Drive Video Intranet Revitalization Feasibility Online Catalogue Bubble Size = Economic Impact Landing Page Optimization Heat Map Analytics New Look & Feel Design Thought Leadership Blog Low Potential Cuts Back Burners Low High Strategic Fit