Week 1- 2
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This document outlines an introductory course on media studies for Fall 2016, emphasizing the various forms of media and their significance in communication. It includes class activities and writing assignments focused on understanding media definitions and analyzing relevant media examples. Specific formatting and submission guidelines for assignments are also provided.
Week 1- 2
- 1. Intro to the Media Fall 2016 – MACS 101
- 2. Keywords P r o d u c t i o n P o l i t i c a l E c o n o m y E f f e c t s R e p r e s e n t a t i o n C o n t e n t a n a l y s i s A l t e r n a t i v e M e d i a A u d i e n c e s
- 3. Media • It is the plural of medium …
- 4. Medium M i n a C r a n d o n
- 5. Media • “Within media studies, the term media refers to the broad set of communication technologies that allow people to communicate with each other -- such as social media, television, movies, and newspapers.” https://mediaspace.illinois.edu/media/MACS+eT ext+Chapter+1+Montage/1_o0t8th3c
- 7. • Blockbuster movies • Ads campaigns • Viral videos • Public service announcements
- 8. • Ideally media would mediate between the human being and the outcome … • However … it is very difficult to predict media outcomes, interpretations, preferences.
- 9. Basic Model Sender Message Receiver
- 10. Class activity • Read the definitions • Which one is the one you think was easier to understand? • Which one is the one you think was more complicated?
- 12. Corporations Message Consumer Production Circulation Consumption Political Economy
- 13. Producer Message Consumer Contents Political Economy
- 14. Producer Totally Agree Production Circulation Consumption Representations Totally Disagree Agree
- 16. Producer Message Consumer Contents Political Economy Effects
- 17. Producer Consumer Production Circulation Consumption Alternative Media Producer
- 18. Writing Assignment 1 • 1. Read the definitions posted in this week resources. As we discuss in class write about the easiest and most difficult to understand and why. (150-200 words) • 2. Write about three media examples (tv shows, movies, songs, books, media devices) that you consider relevant for understanding the link between media and culture. Explain Why (150-200 words) (choose those that might interest you for you final essay) • Chapter assignments must be written 12-point font, Times New Roman, double-spaced with 1-inch margins and stay within the required word count • All assignments must be uploaded as a .doc/.docx file.