Week 11 -MACS 101
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This document provides an overview and schedule for an introductory media studies course. It outlines the course assignments, including writing workshops and a final analytical essay. The final essay will incorporate revised assignments from the semester and require an introduction, conclusion, and transitions. Students will receive feedback on a first draft from peer review before submitting the final version. The essay will follow APA style and demonstrate understanding of course materials. The grade breakdown allocates most points to essay structure, argumentation, and peer review activities.
Week 11 -MACS 101
- 1. Intro to the Media Spring 2017– MACS 101
- 2. Timeline 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 Writing Assignments/Quizzes Final Essay/Analytical Assignment
- 3. Schedule Week Tuesday Thursday March 28 - 30 Video Workshop No Class April 4 - 6 Writing Workshop No Class April 11 - 13 Video Workshop Screening April 17 - 19 Work Review April 25 - 27 Writing Workshop Final Presentations May 2 Final Presentations
- 5. 40% 25% 15% 10% 10% Percentage Structure and Argumentation Peer Review activities Vocabulary Use Style and Citations
- 6. • For your cumulative writing assignment, you’ll write a final essay of a media object of your choice. The bulk of the text for this assignment will be made up of the chapter assignments you’ve written throughout the semester. In addition, the text you pull from your chapter assignments, which should be edited based on any comments you received, you’ll be writing an introduction, conclusion, and transitions for your essay. Your introduction (250- 300 words) will introduce readers to the field and to the concepts you’ll be covering in the text. Your conclusion (250-300 words) will summarize the key concepts from your text and highlight what you think are the most important ideas for readers to understand. The transitions you write between chapter assignments will draw readers from one section to the next and should help readers see the threads that connect the various areas of media studies covered in this class. • The essay must be expository and follow the American Psychological Association (APA) standard of academic writing/resource citations and demonstrate deep engagement with the readings and other materials covered in the course.
- 7. • Because this is an advanced composition course, we will workshop your paper in class so you can get peer feedback before turning your final version in. The process will be as follows: • 1st (Workshop) Draft: You will be expected to work in a draft that includes three of your assignments for chapters 2- 8, transitions, an introduction, and a conclusion t. You will need to submit this draft and a brief outline (1 paragraph, 250 words). Failure to submit either the 1st draft or your peer editing paragraph will result in a lower grade on your final paper • 2nd (Final) Draft: You will submit your 2nd (and final) draft after receiving feedback from your peers at the in-class writer’s workshop. You should submit the final electronically.
- 8. Final Essay Chapter 2 Chapter 2 Political Economy Intro. (250-300) Con. (250-300) + +
- 9. Final Essay • This Week -> Workshop (first draft - due april 13th ) • Second Workshop – peer review • Submission -> Friday May 5th before midnight
- 10. • Why is your cultural object (movie, tv. show, artist, media device) relevant for understanding media? media history, production, political economy, content analysis, representation, audiences
- 11. 40% 25% 15% 10% 10% Percentage Structure and Argumentation Peer Review (first draft) Vocabulary Use
- 15. • The expository essay is a genre of essay that requires the student to investigate an idea, evaluate evidence, expound on the idea, and set forth an argument concerning that idea in a clear and concise manner. This can be accomplished through comparison and contrast, definition, example, the analysis of cause and effect, etc.
- 16. • The structure of the expository essay is held together by the following. • A clear, concise, and defined thesis statement that occurs in the first paragraph of the essay. • It is essential that this thesis statement be appropriately narrowed to follow the guidelines set forth in the assignment. If the student does not master this portion of the essay, it will be quite difficult to compose an effective or persuasive essay.
- 17. • Clear and logical transitions between the introduction, body, and conclusion. • Transitions are the mortar that holds the foundation of the essay together. Without logical progression of thought, the reader is unable to follow the essay’s argument, and the structure will collapse.
- 18. • Body paragraphs that include evidential support. • Each paragraph should be limited to the exposition of one general idea. This will allow for clarity and direction throughout the essay. What is more, such conciseness creates an ease of readability for one’s audience. It is important to note that each paragraph in the body of the essay must have some logical connection to the thesis statement in the opening paragraph.
- 19. • Evidential support (whether factual, logical, statistical, or anecdotal). • Often times, students are required to write expository essays with little or no preparation; therefore, such essays do not typically allow for a great deal of statistical or factual evidence.
- 20. • A bit of creativity! • Though creativity and artfulness are not always associated with essay writing, it is an art form nonetheless. Try not to get stuck on the formulaic nature of expository writing at the expense of writing something interesting. Remember, though you may not be crafting the next great novel, you are attempting to leave a lasting impression on the people evaluating your essay.
- 21. • A conclusion that does not simply restate the thesis, but readdresses it in light of the evidence provided. • It is at this point of the essay that students will inevitably begin to struggle. This is the portion of the essay that will leave the most immediate impression on the mind of the reader. Therefore, it must be effective and logical. Do not introduce any new information into the conclusion; rather, synthesize and come to a conclusion concerning the information presented in the body of the essay.
- 22. • A complete argument • Perhaps it is helpful to think of an essay in terms of a conversation or debate with a classmate. If I were to discuss the cause of the Great Depression and its current effect on those who lived through the tumultuous time, there would be a beginning, middle, and end to the conversation. • In fact, if I were to end the exposition in the middle of my second point, questions would arise concerning the current effects on those who lived through the Depression. Therefore, the expository essay must be complete, and logically so, leaving no doubt as to its intent or argument.
- 23. • The five-paragraph Essay • A common method for writing an expository essay is the five-paragraph approach. This is, however, by no means the only formula for writing such essays. If it sounds straightforward, that is because it is; in fact, the method consists of: • an introductory paragraph • three evidentiary body paragraphs • a conclusion
- 24. • Five paragraph essay
- 27. Introduction
- 28. Introduction • Ideally, your introduction will make your readers want to read your paper. • Don’t be afraid to write a tentative introduction first and then change it later
- 29. • “When I asked my mom about the first time she used the Internet, the question was so odd to me because I have always lived in a world where there was an Internet”
- 30. • On Monday June 13, of the year 2016 Microsoft announced plans to acquire job networking-giant LinkedIn. At 26.2 billion dollars, it certainly has its place in history as one of the most expensive and important mergers of today’s era.
- 31. • The New York Times was first published in New York City in the 1850s as its own media company and the first great newspaper. Little did they know back then, that the New York Times would live on to become one of the world’s largest news facilitators to this day.
- 32. • an intriguing example • a provocative quotation • a puzzling scenario • a vivid and perhaps unexpected anecdote • a thought-provoking question
- 33. • Set the context –provide general information about the main idea, explaining the situation so the reader can make sense of the topic and the claims you make and support • State why the main idea is important –tell the reader why he or she should care and keep reading. Your goal is to create a compelling, clear, and convincing essay people will want to read and act upon • State your thesis/claim –compose a sentence or two stating the position you will support with sound reasoning, balanced emotional appeal and author credibility.
- 34. • On Monday June 13, of the year 2016 Microsoft announced plans to acquire job networking-giant LinkedIn. At 26.2 billion dollars, it certainly has its place in history as one of the most expensive and important mergers of today’s era. • How or why is this important?
- 35. • The New York Times was first published in New York City in the 1850s as its own media company and the first great newspaper. Little did they know back then, that the New York Times would live on to become one of the world’s largest news facilitators to this day. • How or why is this important?
- 36. Thesis Statement
- 37. • Tips for Writing Your Thesis Statement • 1. Determine what kind of paper you are writing • An expository (explanatory) paper explains something to the audience.
- 38. • 2. Your thesis statement should be specific—it should cover only what you will discuss in your paper and should be supported with specific evidence.
- 39. • 3. The thesis statement usually appears at the end of the first paragraph of a paper.
- 40. • 4. Your topic may change as you write, so you may need to revise your thesis statement to reflect exactly what you have discussed in the paper.
- 41. • Example of an expository (explanatory) thesis statement: • The Olympic games opening ceremony is one of the most important media events because it is the most watched sporting event in the world. • The paper that follows should: • Explain how Olympic games became the most watched world in the world, by considering, the history of broadcasting, the companies that produce it, the audiences of this event
- 42. • Why is your media example(movie, tv. show, artist, media device) relevant for understanding contemporary culture? media history, production, political economy, content analysis, representation, audiences
- 43. Topic Group Members History Michael, Zac, Zepei, Ishani, Bin Production Noa, Chuquiao, Ethan, Brian, Mehnoor Representation Emily A, Diana, Cindy, Ivy, Diya, Blake Audiences Paul, Jason, Yuren, Karina, David Alternative Media Abdallah, Raja, Emily D, Emily J, Matthew, Rayan
- 44. The Body
- 46. • A good paragraph should contain at least the following four elements: Transition, Topic sentence, specific Evidence and analysis, and a Brief wrap-up sentence (also known as a warrant) –TTEB! • A Transition sentence leading in from a previous paragraph to assure smooth reading. This acts as a hand off from one idea to the next. • A Topic sentence that tells the reader what you will be discussing in the paragraph. • Specific Evidence and analysis that supports one of your claims and that provides a deeper level of detail than your topic sentence. • A Brief wrap-up sentence that tells the reader how and why this information supports the paper’s thesis. The brief wrap- up is also known as the warrant. The warrant is important to your argument because it connects your reasoning and support to your thesis, and it shows that the information in the paragraph is related to your thesis and helps defend it.
- 47. • “All production requires human labor, so the Super Bowl is no different. (TOPIC) • A lot of corporations and media outlets come together to put on the Super Bowl. Television announcers, cameramen, NFL executives, media station executives, and the members of each football team all must work together to put on a successful media event. (EVIDENCE) • With that said, even though there are a lot of parts that need to go into the production of the Super Bowl; each company or corporation know its job and every year the Super Bowl continues to be a huge success. (BRIEF)
- 48. • The repositioning of Marlboro image as a men's cigarette was handled by Chicago advertiser, Leo Burnett. (TOPIC) • Marlboro’s incorporated manly figures into their new advertising campaign such as cowboys, construction workers, and weightlifters. (EVIDENCE) • Within a year, Marlboro's market share rose from less than one percent to the fourth best-selling brand in America. (EVIDENCE II) • Today, Marlboro is the most sold brand of cigarettes in the world and currently ranks twenty sixth on Forbes most valuable brands list. (BRIEF)
- 49. Conclusions
- 50. • It is important to have a strong conclusion, since this is the last chance you have to make an impression on your reader. The goal of your conclusion isn’t to introduce any new ideas, but to sum up everything you’ve written
- 51. • Restate the main idea of your essay, or your thesis statement • Summarize the three subpoints of your essay • Leave the reader with an interesting final impression
- 52. • Essay conclusions are pretty simple once you know the framework. (Main Idea) • It all boils down to three main parts: a transition from the last body paragraph, a summary of the thesis statement and main points of the essay, and a closing statement that wraps everything up. (summary) • If all students knew this simple formula, maybe essay writing would be easier for everyone. (final impression)
- 53. • After navigating through different aspects of media studies (media history, production, political economy, content analysis, representation, audiences) write an essay on a media example (movie, tv. show, artist, media device) and argue about its relevance for understanding contemporary culture.
- 54. • Why is your cultural object (movie, tv. show, artist, media device) relevant for understanding media? media history, production, political economy, content analysis, representation, audiences
- 55. Vocabulary use • Media Production • Glass Ceiling • Gender Representation • Race Representation • Class Representation • Media Conglomeration • Deregulation • Commodification • Structuration • Spatialization • Archive • Canon • Symbolic Annihilation • Institutions • Audiences • Media History • Future Media • Human Labor • Frequencies • Stereotypes • Encoding • Decoding • Fandom • Active audience • Gratification
- 57. Description Clearly addresses all parts of the writing task; maintains a clear purpose and a consistent point of view and focus; all ideas are on topic, not extraneous; essay logically flows from one paragraph to another; paragraphs fully elaborate and develop the thesis Addresses all parts of the writing task; maintains a general understanding of the purpose and mostly consistent point of view and focus; ideas are on topic; essay flows from one paragraph to another; paragraphs build and develop the thesis Addresses only parts of the writing task; demonstrates limited understanding of the purpose and an unclear point of view and focus; lacks unity between paragraphs; weak paragraph development; lacks sufficient support for the thesis Fails to address the writing task; demonstrates no understanding of the purpose; lacks point of view, focus, and unity between paragraphs; little or no paragraph development
- 58. Intro Body Conclusion Language Other engaging, appropriate lead general information introducing the topic clear thesis and a statement of the main points well-developed topic sentence in-depth, accurate, and relevant facts/concrete details relevant comments without redundancy effective concluding sentence that restates the topic sentence restates the thesis statement and the main ideas expands upon the general information provided in the introduction ends with a final thought, but does not give any new information effective transitions throughout the essay employs a variety of sentence patterns to enhance the writing sentences vary in beginnings, length, and complexity precise and engaging vocabulary writes with the audience in mind strong “voice” (expressive, engaging, enthusiastic, natural, thought-provoking) original and engaging title appropriate lead some general information introducing the topic thesis and a statement of the main points topic sentence relevant facts, concrete details, and supporting comments minimal redundancy concluding sentence restates the thesis statement and the main ideas may include some general information ends with a final thought includes appropriate transitions may employ various sentence patterns sentences may vary in beginnings and length uses accurate vocabulary attempts to write with the audience in mind moderate “voice” (sincere, but not genuinely engaging) appropriate title weak, inappropriate, or missing lead little or no general information introducing the topic weak, insufficient, or missing thesis and statement of the main points insufficient or missing topic sentence limited or irrelevant facts, concrete details, and comments redundant information or comments insufficient or missing concluding sentence confusing or missing restatement of thesis, main ideas, and general information missing final thought ineffective, awkward, or missing transitions simple sentence patterns may include confusing or incorrect vocabulary limited awareness of the audience little or no “voice” (flat, lifeless, or mechanical) may or may not have a title inappropriate or missing lead no general information introducing the topic missing or irrelevant thesis and main points missing or irrelevant topic sentence few or no facts, concrete details, or support redundant information missing or irrelevant concluding sentence missing or inappropriate no transitions simple, confusing, or fragmented sentence patterns no awareness of the audience lacks “voice” (flat, lifeless, or mechanical) no title
- 59. Intro Body Conclusion Language Other engaging, appropriate lead general information introducing the topic clear thesis and a statement of the main points well-developed topic sentence in-depth, accurate, and relevant facts/concrete details relevant comments without redundancy effective concluding sentence that restates the topic sentence restates the thesis statement and the main ideas expands upon the general information provided in the introduction ends with a final thought, but does not give any new information effective transitions throughout the essay employs a variety of sentence patterns to enhance the writing sentences vary in beginnings, length, and complexity precise and engaging vocabulary writes with the audience in mind strong “voice” (expressive, engaging, enthusiastic, natural, thought-provoking) original and engaging title appropriate lead some general information introducing the topic thesis and a statement of the main points topic sentence relevant facts, concrete details, and supporting comments minimal redundancy concluding sentence restates the thesis statement and the main ideas may include some general information ends with a final thought includes appropriate transitions may employ various sentence patterns sentences may vary in beginnings and length uses accurate vocabulary attempts to write with the audience in mind moderate “voice” (sincere, but not genuinely engaging) appropriate title weak, inappropriate, or missing lead little or no general information introducing the topic weak, insufficient, or missing thesis and statement of the main points insufficient or missing topic sentence limited or irrelevant facts, concrete details, and comments redundant information or comments insufficient or missing concluding sentence confusing or missing restatement of thesis, main ideas, and general information missing final thought ineffective, awkward, or missing transitions simple sentence patterns may include confusing or incorrect vocabulary limited awareness of the audience little or no “voice” (flat, lifeless, or mechanical) may or may not have a title inappropriate or missing lead no general information introducing the topic missing or irrelevant thesis and main points missing or irrelevant topic sentence few or no facts, concrete details, or support redundant information missing or irrelevant concluding sentence missing or inappropriate no transitions simple, confusing, or fragmented sentence patterns no awareness of the audience lacks “voice” (flat, lifeless, or mechanical) no title
- 60. Intro Body Conclusion Language Other engaging, appropriate lead general information introducing the topic clear thesis and a statement of the main points well-developed topic sentence in-depth, accurate, and relevant facts/concrete details relevant comments without redundancy effective concluding sentence that restates the topic sentence restates the thesis statement and the main ideas expands upon the general information provided in the introduction ends with a final thought, but does not give any new information effective transitions throughout the essay employs a variety of sentence patterns to enhance the writing sentences vary in beginnings, length, and complexity precise and engaging vocabulary writes with the audience in mind strong “voice” (expressive, engaging, enthusiastic, natural, thought-provoking) original and engaging title appropriate lead some general information introducing the topic thesis and a statement of the main points topic sentence relevant facts, concrete details, and supporting comments minimal redundancy concluding sentence restates the thesis statement and the main ideas may include some general information ends with a final thought includes appropriate transitions may employ various sentence patterns sentences may vary in beginnings and length uses accurate vocabulary attempts to write with the audience in mind moderate “voice” (sincere, but not genuinely engaging) appropriate title weak, inappropriate, or missing lead little or no general information introducing the topic weak, insufficient, or missing thesis and statement of the main points insufficient or missing topic sentence limited or irrelevant facts, concrete details, and comments redundant information or comments insufficient or missing concluding sentence confusing or missing restatement of thesis, main ideas, and general information missing final thought ineffective, awkward, or missing transitions simple sentence patterns may include confusing or incorrect vocabulary limited awareness of the audience little or no “voice” (flat, lifeless, or mechanical) may or may not have a title inappropriate or missing lead no general information introducing the topic missing or irrelevant thesis and main points missing or irrelevant topic sentence few or no facts, concrete details, or support redundant information missing or irrelevant concluding sentence missing or inappropriate no transitions simple, confusing, or fragmented sentence patterns no awareness of the audience lacks “voice” (flat, lifeless, or mechanical) no title
- 61. Intro Body Conclusion Language Other engaging, appropriate lead general information introducing the topic clear thesis and a statement of the main points well-developed topic sentence in-depth, accurate, and relevant facts/concrete details relevant comments without redundancy effective concluding sentence that restates the topic sentence restates the thesis statement and the main ideas expands upon the general information provided in the introduction ends with a final thought, but does not give any new information effective transitions throughout the essay employs a variety of sentence patterns to enhance the writing sentences vary in beginnings, length, and complexity precise and engaging vocabulary writes with the audience in mind strong “voice” (expressive, engaging, enthusiastic, natural, thought-provoking) original and engaging title appropriate lead some general information introducing the topic thesis and a statement of the main points topic sentence relevant facts, concrete details, and supporting comments minimal redundancy concluding sentence restates the thesis statement and the main ideas may include some general information ends with a final thought includes appropriate transitions may employ various sentence patterns sentences may vary in beginnings and length uses accurate vocabulary attempts to write with the audience in mind moderate “voice” (sincere, but not genuinely engaging) appropriate title weak, inappropriate, or missing lead little or no general information introducing the topic weak, insufficient, or missing thesis and statement of the main points insufficient or missing topic sentence limited or irrelevant facts, concrete details, and comments redundant information or comments insufficient or missing concluding sentence confusing or missing restatement of thesis, main ideas, and general information missing final thought ineffective, awkward, or missing transitions simple sentence patterns may include confusing or incorrect vocabulary limited awareness of the audience little or no “voice” (flat, lifeless, or mechanical) may or may not have a title inappropriate or missing lead no general information introducing the topic missing or irrelevant thesis and main points missing or irrelevant topic sentence few or no facts, concrete details, or support redundant information missing or irrelevant concluding sentence missing or inappropriate no transitions simple, confusing, or fragmented sentence patterns no awareness of the audience lacks “voice” (flat, lifeless, or mechanical) no title
- 62. Intro Body Conclusion Language Other engaging, appropriate lead general information introducing the topic clear thesis and a statement of the main points well-developed topic sentence in-depth, accurate, and relevant facts/concrete details relevant comments without redundancy effective concluding sentence that restates the topic sentence restates the thesis statement and the main ideas expands upon the general information provided in the introduction ends with a final thought, but does not give any new information effective transitions throughout the essay employs a variety of sentence patterns to enhance the writing sentences vary in beginnings, length, and complexity precise and engaging vocabulary writes with the audience in mind strong “voice” (expressive, engaging, enthusiastic, natural, thought-provoking) original and engaging title appropriate lead some general information introducing the topic thesis and a statement of the main points topic sentence relevant facts, concrete details, and supporting comments minimal redundancy concluding sentence restates the thesis statement and the main ideas may include some general information ends with a final thought includes appropriate transitions may employ various sentence patterns sentences may vary in beginnings and length uses accurate vocabulary attempts to write with the audience in mind moderate “voice” (sincere, but not genuinely engaging) appropriate title weak, inappropriate, or missing lead little or no general information introducing the topic weak, insufficient, or missing thesis and statement of the main points insufficient or missing topic sentence limited or irrelevant facts, concrete details, and comments redundant information or comments insufficient or missing concluding sentence confusing or missing restatement of thesis, main ideas, and general information missing final thought ineffective, awkward, or missing transitions simple sentence patterns may include confusing or incorrect vocabulary limited awareness of the audience little or no “voice” (flat, lifeless, or mechanical) may or may not have a title inappropriate or missing lead no general information introducing the topic missing or irrelevant thesis and main points missing or irrelevant topic sentence few or no facts, concrete details, or support redundant information missing or irrelevant concluding sentence missing or inappropriate no transitions simple, confusing, or fragmented sentence patterns no awareness of the audience lacks “voice” (flat, lifeless, or mechanical) no title
- 63. 40% 25% 15% 10% 10% Percentage Structure and Argumentation Peer Review activities Vocabulary Use Style and Citations
- 64. First Draft • Due April 13th • Thesis statement • 5 paragraphs essay outline • One explanatory paragraph (abstract/summary)
Editor's Notes
- #42: The Olympic games opening ceremony is one of the most important media events because it is the most watched sporting event in the world. Explain how Olympic games became the most watched world in the world, by considering the history of broadcasting, the companies that produce it and the audiences of this event.
- #53: The Olympic games opening ceremony is one of the most important media events because it is the most watched sporting event in the world.