Pop art emerged in the mid-1950s in Britain and late 1950s in the US as a reaction to abstract expressionism. It utilized popular imagery from mass culture like advertisements and comic books. The Independent Group in London in 1952 is considered the precursor, exploring popular culture through discussions on topics like advertising and product design. Major American pop artists of the 1960s like Andy Warhol and Roy Lichtenstein used imagery from popular culture through techniques like parody to comment on consumerism and everyday life. Their work employed bright colors and flat imagery inspired by comics and photos.
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