19 pop art
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Pop art emerged in the mid-1950s in Britain and late 1950s in the United States as a challenge to traditions of fine art. It incorporated popular imagery from culture such as advertising and news. Pop art employed aspects of mass culture like comics and everyday objects, and presented them in new contexts removed from their original meaning. It aimed to use popular imagery rather than elitist culture, emphasizing the mundane. Andy Warhol used product labels and logos prominently in his works, like Campbell's Soup cans.
19 pop art
- 1. Pop art Pop art is an art movement that emerged in the mid-1950s in Britain and in the late 1950s in the United States. Pop art presented a challenge to traditions of fine art by including imagery from popular culture such as advertising, news, etc. In pop art, material is sometimes visually removed from its known context, isolated, and/or combined with unrelated material. The concept of pop art refers not as much to the art itself as to the attitudes that led to it. Pop art employs aspects of mass culture, such as advertising, comic books and mundane cultural objects. It is widely interpreted as a reaction to the then-dominant ideas of abstract expressionism, as well as an expansion upon them. And due to its utilization of found objects and images it is similar to Dada. Pop art is aimed to employ images of popular as opposed to elitist culture in art, emphasizing the banal or kitschy elements of any given culture, most often through the use of irony. It is also associated with the artists' use of mechanical means of reproduction or rendering techniques. Pop art and minimalism are considered to be art movements that precede postmodern art, or are some of the earliest examples of Post-modern Art themselves. Pop art often takes as its imagery that which is currently in use in advertising. Product labeling and logos figure prominently in the imagery chosen by pop artists, like in the Campbell's Soup Cans labels, by Andy Warhol. Even the labeling on the shipping box containing retail items has been used as subject matter in pop art, for example in Warhol's Campbell's Tomato Juice Box1964, (pictured below), or his Brillo Soap Box sculptures.