Welson Tremura founded the Brazilian Music Institute at the University of Florida in 2001 where he teaches ethnomusicology and Latin American studies. He has extensive experience in Latin America, having grown up in Brazil and worked as a development consultant and director for an automotive manufacturing firm in the region. Tremura's passion for Brazilian music and network of native artists make him well-suited to lead the Brazilian Music Institute, and his goal is to expand the school's national and international visibility through collaborative projects.