Week 8 lecture on business models

The document discusses business models and how digital technologies are changing them. It first defines a business model as how a company creates value for itself and customers. It then presents the Business Model Canvas framework, which provides a template for describing key components of a business model like customer segments, value propositions, and revenue streams. The document uses the example of book publishing to illustrate how digital technologies have disrupted traditional business models, enabling niche authors and audiences through self-publishing platforms and print-on-demand infrastructure.