Welcome to User Experience (UX) Design at EMBL-EBI
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The document discusses a UX design seminar at the European Bioinformatics Institute, emphasizing the importance of user experience (UX) in developing digital services for life scientists. It highlights various aspects of UX, including user research, design collaboration, and iterative testing while showcasing the principles and methodologies adopted by the UX team. Participants are encouraged to engage actively in UX processes and apply learnings to create user-centric solutions.
Welcome to User Experience (UX) Design at EMBL-EBI
- 1. Welcome to UX Design at EMBL-EBI
- 2. European Bioinformatics Institute Galabina Yordanova, UX Designer WHYthis seminar
- 4. one of our services
- 5. personas
- 6. jobs to be done framework Source: https://jtbd.info/replacing-the-user-story-with-the-job-story-af7cdee10c27#.9er45jsom
- 9. the process
- 10. the outcome curiosity general excitement, more surveys, and desire to learn more about their user needs
- 11. 1. Interest in UX work for their own service 2. Interest in our tools and methods 3. Interest in the measurable benefits of UX design “I want to learn about our users, too.” the outcomes
- 12. today…
- 13. 1. Showcase our work and methods 2. Bust some UX myths 3. Ideas on how you can apply UX design practices in your team An opportunity to make an impact in building digital services for life scientists. the opportunity
- 14. UX
- 15. Today: Nikiforos Karamanis, Michele Ide-Smith, Gabby Yordanova, Revathi Nathaniel
- 16. UX in Web Development team Nikiforos Karamanis UX Designer Jenny Cham Lead UX Architect Revathi Nathaniel UX Designer Galabina Yordanova UX Designer
- 17. Literature Services Michele Ide-Smith Product Manager Anusha Iyer UX Architect Sangya Pundir UX Manager Protein-related Services
- 18. What is User Experience? Michele Ide-Smith, Product Manager and UX Europe PMC
- 19. @micheleidesmith "User experience" encompasses all aspects of the end-user's interaction with the company, its services, and its products. - Nielsen Norman Group
- 20. @micheleidesmith “I invented the term because I thought human interface and usability were too narrow. I wanted to cover all aspects of the person’s experience with the system.” - Don Norman
- 21. What UX isn’t…
- 22. @micheleidesmith
- 23. What UX is…
- 25. @micheleidesmith “Efficiency is doing things right; effectiveness is doing the right thing” - Peter Drucker
- 28. When do you do UX?
- 29. @micheleidesmith Throughout the project/ product lifecycle* *Ideally
- 30. @micheleidesmith UX is a continuous process Discovery DesignValidation
- 31. @micheleidesmith Discovery DesignValidation User research Competitor benchmarking Task models & user journeys Personas Frame the problem Interview stakeholders Workshops
- 32. @micheleidesmith “What features would you like?” “How can we make this feature better?” “How do you think this should work?”
- 33. @micheleidesmith Qual and quant research Context of use Primary users Stakeholders Behaviours Activities Pain points Motivations
- 35. @micheleidesmith Discovery DesignValidation Ideation Sketching Prototyping Coding Content writing
- 37. @micheleidesmith Legend Existing page New page Decision 3rd party service Create account ORCID Plus Twitter EPMC Has signed in before? Yes Select account to sign in Link accounts Use 3rd party account? No Sign in No 3rd party serviceYes Visited ‘link accounts page?’ My Europe PMC home No Yes Finished linking? Yes No Link accounts popup https://plus.europepmc.org https://www.europepmc.org Seen ‘link accounts’ popup before? YesPlus sign in No User only sees this page once - store DB flag User only sees this page once - store DB flag Plus home page Europe PMC - Merge User Accounts Flow Link accounts Confirmation popup User only sees this page once - store DB flag Is signed into EPMC? Yes No Validate email address User journeys
- 43. @micheleidesmith Own the user experience of your service!
- 44. @micheleidesmith Get involved… • Empathise with users - observe/run usability tests, gather user feedback, ask “Who is using our service? What are they trying to achieve? Why?” • Be a designer - it’s about problem solving, and the best ideas come from team collaboration • Use design guidelines - e.g. the EBI style guidelines
- 45. Why is the Open Targets Platform intuitive? Dr Nikiforos Karamanis Lead User Experience Designer European Bioinformatics Institute www.targetvalidation.org
- 46. • Very intuitive, you just search for your target and you get the information. It doesn’t require training. • Pulls lots of information together in an intuitive interface. • Powerful resource, clear links and easy to use without training, especially for a non-bioinformatician. A comprehensive and intuitive resource
- 47. Why is the Platform intuitive? • We try to know our users • We design and test as a team • We design and test iteratively
- 50. Based on Lean UX: Chapter 3 (p26-29)
- 53. Derek Research scientist in “Best Pharmaceutical” working on drug discovery Background and motivations: • PhD in systems biology, post-doc in mechanisms involved in metabolic disorders. • Keen on working in a hands-on role in the industry to broaden his expertise and make a difference. Research questions: • Which targets can be associated with asthma? • Which diseases can be associated with PDE4D? Behaviours: • Spends about half of his time in the lab. Often stays in the lab until late to set up or complete experiments. • Accesses information via PubMed and internal databases. • Tried to use bioinformatics tools and software but finds them hard to learn, understand and use. Needs and painpoints: • To make decisions about the association between a potential drug target and a disease, I require information from various data sources. • I need support by a bioinformatician to put together and access all this information. But a bioinformatician is not readily available to help me answer simple queries related to my research questions. • Not all data is equal: Where was this study published? How long ago? Serve Derek by… • Integrating the dispersed evidence and enabling him to access it directly. • Helping him answer simple queries more easily. • Providing him with links to supporting publications. Based on Lean UX: Chapter 3 (p26-29)
- 54. Know your users: The quick win • Write down who you think your users are and what they do. • Look for people like that and find out more about them. • Include your team mates in user research. ØUse insights from user research to state problems that your designs should solve.
- 56. Design as a team
- 59. Design as a team: The quick win • Reserve one morning per month for a design activity. • Sketch with pen and paper. • Sketch iteratively. • Include your team mates in the design activity. ØTest your designs with users.
- 60. The quick read Lean UX: Chapter 3 Five design sheets
- 61. Test as a team
- 67. Test as a team: The quick win • Reserve one morning per month for a feedback session. • Show your design to a few users. • Include your team mates in the feedback session. • Ask for feedback early and often. ØAct on this feedback.
- 68. The quick read Lean UX: Chapter 3 Five design sheets Don't make me think: Chapter 9
- 69. • Our design and testing participants • Open Targets development team and leadership • UX colleagues at EBI and Francis Rowland Thank you!
- 71. Interested in… Team ownership of UX Michele Ide-Smith
- 72. Interested in… How to tap creative potential Anusha Iyer
- 74. Interested in… UX product planning, cost and strategy Jenny Cham
- 75. Interested in… Lean UX methodology Nikiforos Karamanis
- 76. Interested in… Job to be done framework Galabina Yordanova
- 77. Interested in… Lean user research Revathi Nathaniel
- 78. How can we work together? • Talk to us! • Provide practical support and advice, templates etc. • Request for UX support in EBI project • Email www-dev@ebi.ac.uk Jenny Cham Lead UX Architect Nikiforos Karamanis UX Designer Galabina Yordanova UX Designer Jonathan Hickford Web Development Team Lead Revathi Nathaniel UX Designer
- 79. Learn more • Engage with the UX community • Join the EBIUX slack channel • https://ebiux.slack.com/signup
- 81. • Engage with the UX community • Join the UX slack channel • https://ebiux.slack.com/signup • Attend local UX conferences, Meet-ups • UXCambridge, Cambridge Usability Group
- 82. Next THANKS!