JScaff_webster_leiden_ux_overview
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The document outlines a UX design project for a new Webster University Leiden campus website in 2011. Julian Scaff was the UX lead who conducted interviews and focus groups with students, faculty, staff, and leadership to understand needs. Key needs included making complex services simple, faster login, tighter social media integration, and more effective prospective student marketing. Wireframes were developed and tested to address these needs like making the student login and marketing more prominent.
JScaff_webster_leiden_ux_overview
- 1. Webster University Leiden Campus UX Design for New 2011 Website Design Julian Scaff - UX Design Lead In collaboration with: Webster University Leiden Executive Leadership Webster University Leiden Marketing Department Webster University Leiden Students, Faculty and Staff
- 2. Primary Needs: • Access to complex range of services made simple and user-friendly. • Faster/easier login access for students, faculty and alumni. • Tighter integration with social media. • More effective marketing for prospective students, including: ‣ Targeted marketing messages. ‣ Faster/easier access to degree information. ‣ Faster/easier access to contact information. In order to assess the needs of the new website homepage design, I interviewed individual students, faculty and staff. I also conducted focus groups that were centered on generating discussion about the shortcomings of the old website, how needs were met or unmet, and how new paradigms such as social media could change the ways in which the university recruited new students, and communicated with it’s existing students, faculty, and alumni community. This lead not only to formulating a new user experience, but lead to new marketing and recruiting initiatives and new outreach events such as alumni social media events connecting student art gallery openings to recruiting events, etc. After wireframes were developed, I organized follow up focus groups of all interested parties to reassess and make further modifications to the UX design. - Julian Scaff
- 3. User Personas Users User Needs Synopsis Current Student Log into Connections to check on course schedules, register for courses, and use online classroom. Current Faculty Log into Connections to check on course schedules, do student advising, enter grades, and use online classroom. Alumni Log into the Alumni Connection site to find out about alumni events, network with other alumni, and volunteer. Prospective Student Find out about degree programs and course offerings, tuition and scholarship information, and campus visits.
- 4. Wireframe Logo search box Students/Faculty Connections Login | Alumni | Sitemap | Contact | SOCIAL MEDIA BUTTONS HOME UNDERGRADUATES GRADUATES CURRENT STUDENTS ABOUT INFO REQUEST ANIMATED MARKETING MESSAGES AND NEWS UNDERGRAD INFO BOX GRAD INFO BOX MARKETING: EMBEDDED YOUTUBE VIDEO CONTACT INFO
- 5. Wireframe UX Analysis Logo search box Students/Faculty Connections Login | Alumni | Sitemap | Contact | SOCIAL MEDIA BUTTONS HOME UNDERGRADUATES GRADUATES CURRENT STUDENTS ABOUT INFO REQUEST ANIMATED MARKETING MESSAGES AND NEWS UNDERGRAD INFO BOX GRAD INFO BOX MARKETING: EMBEDDED YOUTUBE VIDEO CONTACT INFO Student login more accessible Marketing & Student Recruiting more prominent Tighter integration with social media