Klout Score - Understanding Influence, True Reach, Amplification, and Network
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Klout is a social influence measurement tool that assesses an individual's ability to drive action through content engagement. It calculates three key metrics: true reach, amplification, and network impact, to gauge the effectiveness of a user's influence. These metrics focus on filtering out spam and bots to provide a clearer picture of authentic engagement with content.
Klout Score - Understanding Influence, True Reach, Amplification, and Network
- 1. What is Klout? Measuring Social Influence Marcus Nelson | Director of Social Media
- 2. Our mission is to help everyone understand and leverage their influence
- 4. The Klout Score measures influence based on your ability to drive action. Every time you create content or engage you influence others. True Reach Amplification Network Impact
- 5. Your True Reach is the number of people you influence. We filter out spam and bots and focus on the people who are acting on your content. When you post a message, these people tend to respond or share it.
- 6. Your Amplification is how much you influence people. When you post a message, how many people respond to it or spread it further? If people often act upon your content you have a high Amplification score.
- 7. Your Network indicates the influence of the people in your True Reach. How often do top Influencers share and respond to your content? When they do so, they are increasing your Network score.
- 17. THANK YOU @marcusnelson | fb.me/marcusnelson | marcus@salesforce.com