What are Simple Development Systems and How Can They Help You?
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The document is an overview of a presentation by Pamela Grow on simple development systems in nonprofit fundraising. It outlines key topics such as the challenges in fundraising, the importance of storytelling systems, and strategies for implementing donor retention systems. Additionally, it emphasizes the significance of thank-you communications and maintaining donor engagement to improve fundraising outcomes.
What are Simple Development Systems and How Can They Help You?
- 1. What are Simple Development Systems and How Can They Help You? The presentation will begin shortly.
- 2. 3 This presentation is being recorded! The recording and slides will be emailed to you. Please chat in any questions for our guest. We will answer them in the formal Q&A session at the end of the presentation. Follow along on Twitter with #Bloomerang @BloomerangTech. For best audio quality, dial in by phone. (check your email for dial-in info from ReadyTalk) Before we get started »
- 4. 3 Our guest presenter » Pamela Grow @PamelaGrow • Founder of Basics & More™ Fundraising • Trained over 5,000 nonprofits • Author of Simple Development Systems: Successful Fundraising for the One-Person Shop • one of the 50 Most Influential Fundraisers by UK’s Civil Society magazine • one of the Top 25 Fundraising Experts by the Michael Chatman Giving Show • featured in Chronicle of Philanthropy, the Foundation Center NonprofitPRO Magazine
- 5. What Are Simple Development Systems And How Can They Help You?
- 7. In addition to fundraising…
- 9. What you’ll discover today…
- 10. What you’ll discover today… • The biggest challenges facing nonprofit fundraising
- 11. What you’ll discover today… • The biggest challenges facing nonprofit fundraising • The most important fundraising systems to build for your organization
- 12. What you’ll discover today… • The biggest challenges facing nonprofit fundraising • The most important fundraising systems to build for your organization • How to create your organization’s storytelling system
- 13. What you’ll discover today… • The biggest challenges facing nonprofit fundraising • The most important fundraising systems to build for your organization • How to create your organization’s storytelling system • Tips and strategies for successfully implementing *rinse and repeat* systems at your organization
- 14. What you’ll discover today… • The biggest challenges facing nonprofit fundraising • The most important fundraising systems to build for your organization • How to create your organization’s storytelling system • Tips and strategies for successfully implementing *rinse and repeat* systems at your organization • A free tool for creating your most important system
- 15. The world’s turned upside downIn the headlines…
- 17. “Trust among the informed public (that would be our donors) in the U.S. imploded, plunging 23 points to 45, making it now the lowest of the 28 countries surveyed— below Russia and South Africa.” Roger Craver
- 18. “In the United States, among the “informed public” trust in NGOs dropped 22 points over the past year.” Roger Craver
- 21. How do you get off the fundraising hamster wheel and counteract the challenges in our sector?
- 23. “It is not enough to just do your best or work hard; You must know what to work on.” W. Edwards Deming
- 30. “If you can't describe what you are doing as a process, you don't know what you're doing.” W. Edwards Deming
- 37. your donor front and center
- 38. What systems do you have?
- 39. What kinds of systems do you need?
- 41. Install a Share Your Story Page
- 43. “In my 50 years of writing fundraising copy I’ve yet to hear of a donor saying, “Hey, that’s the same appeal you sent me last year!”” Roger Craver
- 50. Online Giving SYSTEMS• How often do you revise your thank you email?
- 51. Online Giving SYSTEMS• How often do you revise your thank you email? • What does your thank-you redirect page look like?
- 52. Online Giving SYSTEMS• How often do you revise your thank you email? • What does your thank-you redirect page look like? • Do you regularly donate to your organization to walk through the process?
- 53. Online Giving SYSTEMS• How often do you revise your thank you email? • What does your thank-you redirect page look like? • Do you regularly donate to your organization to walk through the process? • What systems do you have in place to get the second gift?
- 54. Online Giving SYSTEMS• How often do you revise your thank you email? • What does your thank-you redirect page look like? • Do you regularly donate to your organization to walk through the process? • What systems do you have in place to get the second gift? • How are you regularly building your email list?
- 57. “Fundraising should be measured long term, not just on immediate returns. Fundraisers should be judged at least as much by longer-term, more donor-friendly criteria rather than just by income raised now. New criteria should include retention, satisfaction, non-financial engagement, future giving intentions,loyalty, commitment and lifetime value.” The Commission on the Donor Experience
- 63. –Erica Waasdorp “Sixty percent of donors under the age of 35 give monthly.”
- 64. –Erica Waasdorp “The average monthly gift is $24, or $288 a year.”
- 65. –Erica Waasdorp “Monthly donor retention rates: 90 percent and up (double the average donor retention rate of 45 percent!).”
- 66. Systems for in-memoriam giving
- 67. “Every system is perfectly designed to get the result that it does.” W. Edwards Deming
- 68. Are you ready to create a system?
- 70. 18%!
- 71. “Retention is more important than having a plan for getting the gifts! Get a retention plan to get retention rates higher than that national average, especially for your first time donors, or you'll end up spending time and money marketing to people who will never respond to you or make another gift. It can ultimately lead to a lower ROI than if they'd never given at all!” Steven Shattuck
- 72. Introducing the New Donor Timeline
- 73. Step 1 If you want to keep more of your donors (and set your nonprofit apart from the pack), the thank-you letter is a perfect place to start. That’s because a well-written thank-you letter forges an instant connection. It tells your donors, loud and clear: ‘You matter to us…and your gift makes a difference.” The Thank You Letter Lisa Sargent
- 74. The Thank-You Call Step 1(cont’d) A study by the UK firm Pell & Bales found that thank you calls reduced donor attrition by a third. In his book, Retention Fundraising: The New Art and Science of Keeping Your Donors for Life, Roger Craver notes, “Overall, donors who have been phoned for one reason or another (it doesn’t seem to matter) show retention rates 15 percent higher than those who haven’t been contacted.”
- 75. “Most people do not listen with the intent to understand; they listen with the intent to reply.” Stephen Covey
- 77. The Getting to Know You Piece Step 2
- 79. The IMPACT Report Step 3
- 80. The Next ASK Step 4
- 81. Continue showing the donor the IMPACT of their gift Step 5
- 83. Are you thinking that all this sounds like a lot of work?
- 85. What is the #1 way to safeguard your ORGANIZATION?
- 86. “It will not suffice to have customers that are merely satisfied. Customers that are unhappy and some that are merely satisfied switch. Profit comes from repeat customers —those that boast about the product or service.” W. Edwards Deming
- 87. Ultimate Goal
- 92. “It does not happen all at once. There is no instant pudding.” W. Edwards Deming
- 95. https://bloomerang.co/resources •Nonprofit Wrap-Up •Bloomerang TV •Bloomies •eBooks •Daily blog post •Weekly webinars •Templates •Guides
- 96. Upcoming free webinars » 3/8, 1pm eastern The 5 Donor Love Languages Tammy Zonker https://bloomerang.co/resources/webinars