What are the useful internal records for such a system
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Marketing managers utilize internal reports on orders, sales, and inventory to identify opportunities and problems. An example is Walmart's sales and inventory data warehouse, which updates data every hour. The document also discusses data aggregation and pattern recognition to provide insightful information.
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What are the useful internal records for such a system
- 1. WHAT ARE USEFUL INTERNAL RECORDS FOR SUCH A SYSTEM ?
- 2. To spot important opportunities and potential problems, marketing managers rely on internal reports of orders, sales, prices, costs, inventory levels, receivables, and payables.
- 3. ORDER-TO-PAYMENT CYCLE Sales representative, dealers &costumers send orders to firms Sales dep. prepares invoices, transmits copies to various dep. Shipped items generate shipping and billing documents that go to various dep.
- 5. EXAMPLE:- WALMART IT OPERATES A SALES AND INVENTORY DATA WAREHOUSE THAT CAPTURES DATA ON EVERY ITEM FOR EVERY CUSTOMER, EVERY STORE, EVERYDAY AND REFRESHES IT EVERY HOUR.
- 8. process of centralizing or aggregating data from multiple sources into one common repository process of finding patterns in a given data set. These patterns can often provide meaningful and insightful data to whoever is interested in that data.
- 9. These slides were created by NANDINI GUPTA, AKGEC Ghaziabad, during a Marketing internship by Prof. Sameer Mathur, IIM Lucknow