SlideShare a Scribd company logo

What Can schema.Org Offer The Web Manager?

Download as PPTX, PDF
Phil Barker, profile picture
Phil Barker

Schema.org offers web managers the ability to add structured markup to web pages to help search engines understand the information and provide richer search results. A shared markup vocabulary from Schema.org makes it easier for webmasters to decide on a schema and get maximum benefits. Schema.org markup can also enable new tools and applications by making use of the structured data.

TechnologyDesign
1 of 58
Downloaded 29 times
1
2
3
4
5
6
7
8
9
10
11
12
13
14
15
16
17
18
19
20
21
22
23
24
25
26
27
28
29
30
31
32
33
34
35
36
37
38
39
40
41
42
43
44
45
46
47
48
49
50
51
52
53
54
55
56
57
58
What does schema.org offer the web manager? Phil Barker JISC CETIS Heriot-Watt University phil.barker@hw.ac.uk @philbarker
Outline • What is schema.org • How does schema.org work • What does schema.org offer • Questions and answers (but not necessarily in that order)
Schema.org is a joint effort, in the spirit of sitemaps.org, to improve the web by creating a structured data markup schema supported by major search engines. On-page markup helps search engines understand the information on web pages and provide richer search results. A shared markup vocabulary makes easier for webmasters to decide on a markup schema and get the maximum benefit for their efforts. Search engines want to make it easier for people to find relevant information on the web. Markup can also enable new tools and applications that make use of the structure. Schema.org FAQ http://schema.org/docs/faq.html
Schema.org is a joint effort, in the spirit of sitemaps.org, to improve the web by creating a structured data markup schema supported by major search engines. On-page markup helps search engines understand the information on web pages and provide richer search results. A shared markup vocabulary makes easier for webmasters to decide on a markup schema and get the maximum benefit for their efforts. Search engines want to make it easier for people to find relevant information on the web. Markup can also enable new tools and applications that make use of the structure. Schema.org FAQ http://schema.org/docs/faq.html
Schema.org is a joint effort, in the spirit of sitemaps.org, to improve the web by creating a structured data markup schema supported by major search engines. On-page markup helps search engines understand the information on web pages and provide richer search results. A shared markup vocabulary makes easier for webmasters to decide on a markup schema and get the maximum benefit for their efforts. Search engines want to make it easier for people to find relevant information on the web. Markup can also enable new tools and applications that make use of the structure. Schema.org FAQ http://schema.org/docs/faq.html
Schema.org is a joint effort, in the spirit of sitemaps.org, to improve the web by creating a structured data markup schema supported by major search engines. On-page markup helps search engines understand the information on web pages and provide richer search results. A shared markup vocabulary makes easier for webmasters to decide on a markup schema and get the maximum benefit for their efforts. Search engines want to make it easier for people to find relevant information on the web. Markup can also enable new tools and applications that make use of the structure. Schema.org FAQ http://schema.org/docs/faq.html
Schema.org is a joint effort, in the spirit of sitemaps.org, to improve the web by creating a structured data markup schema supported by major search engines. On-page markup helps search engines understand the information on web pages and provide richer search results. A shared markup vocabulary makes easier for webmasters to decide on a markup schema and get the maximum benefit for their efforts. Search engines want to make it easier for people to find relevant information on the web. Markup can also enable new tools and applications that make use of the structure. Schema.org FAQ http://schema.org/docs/faq.html
Schema.org is a joint effort, in the spirit of sitemaps.org, to improve the web by creating a structured data markup schema supported by major search engines. On-page markup helps search engines understand the information on web pages and provide richer search results. A shared markup vocabulary makes easier for webmasters to decide on a markup schema and get the maximum benefit for their efforts. Search engines want to make it easier for people to find relevant information on the web. Markup can also enable new tools and applications that make use of the structure. Schema.org FAQ http://schema.org/docs/faq.html
Schema.org is a joint effort, in the spirit of sitemaps.org, to improve the web by creating a structured data markup schema supported by major search engines. On-page markup helps search engines understand the information on web pages and provide richer search results. A shared markup vocabulary makes easier for webmasters to decide on a markup schema and get the maximum benefit for their efforts. Search engines want to make it easier for people to find relevant information on the web. Markup can also enable new tools and applications that make use of the structure. Schema.org FAQ http://schema.org/docs/faq.html
…easier for people to find relevant information…
Will schema.org increase page rank? Probably not, but there is more to making information easier to find than that http://blogs.cetis.ac.uk/philb/2012/05/25/will-using-schemaorg-metadata-improve-my-google-rank/
Schema.org is a joint effort, in the spirit of sitemaps.org, to improve the web by creating a structured data markup schema supported by major search engines. On-page markup helps search engines understand the information on web pages and provide richer search results. A shared markup vocabulary makes easier for webmasters to decide on a markup schema and get the maximum benefit for their efforts. Search engines want to make it easier for people to find relevant information on the web. Markup can also enable new tools and applications that make use of the structure. Schema.org FAQ http://schema.org/docs/faq.html
… on-page markup … Web page about me
… on-page markup … Information about me
… on-page markup … my name photo of me
… on-page markup … about my employer
… on-page markup … my employer’s address
… on-page markup … my web page URL
1. <div> 2. <h1>Phil Barker </h1> 3. <img src="philb.jpg" alt="mug shot of me”/> 4. <p> <strong>Learning Technology Adviser</strong><br /> 5. <a href="http://www.icbl.hw.ac.uk/”>Institute for Computer Based Learning</a>,<br /> 6. <a href="http://www.macs.hw.ac.uk/“ >School of Mathematical and Computer Sciences</a><br /> 7. Mountbatten Building<br /> 8. <a href="http://www.hw.ac.uk/">Heriot-Watt University</a>,<br /> 9. Edinburgh, EH14 4AS<br /> 10. <strong>Tel.</strong> 0131 451 3278<br /> 11. <strong>Fax.</strong> 0131 451 3327<br /> 12. <strong>Email</strong> <a href="mailto:Phil.Barker@hw.ac.uk">Phil.Barker@hw.ac.uk</a><br /> 13. <strong>Homepage</strong> <a href="http://www.icbl.hw.ac.uk/~philb/">http://www.iclb.hw.ac.uk/~philb</a> 14. </p> 15. <p>My main interests are supporting the use of learning technology at Universities, particularly through supporting the discovery and selection of appropriate resources. My main areas of work are ...</p> …
1. <div> 2. <h1>Phil Barker </h1> 3. <img src="philb.jpg" alt="mug shot of me”/> 4. <p> <strong>Learning Technology Adviser</strong><br /> 5. <a href="http://www.icbl.hw.ac.uk/”>Institute for Computer Based Learning</a>,<br /> 6. <a href="http://www.macs.hw.ac.uk/“ >School of Mathematical and Computer Sciences</a><br /> 7. Mountbatten Building<br /> 8. <a href="http://www.hw.ac.uk/">Heriot-Watt University</a>,<br /> 9. Edinburgh, EH14 4AS<br /> 10. <strong>Tel.</strong> 0131 451 3278<br /> 11. <strong>Fax.</strong> 0131 451 3327<br /> 12. <strong>Email</strong> <a href="mailto:Phil.Barker@hw.ac.uk">Phil.Barker@hw.ac.uk</a><br /> 13. <strong>Homepage</strong> <a href="http://www.icbl.hw.ac.uk/~philb/">http://www.iclb.hw.ac.uk/~philb</a> 14. </p> 15. <p>My main interests are supporting the use of learning technology at Universities, particularly through supporting the discovery and selection of appropriate resources. My main areas of work are ...</p> …
1. <div itemscope itemtype=“http://schema.org/Person”> 2. <h1>Phil Barker </h1> 3. <img src="philb.jpg" alt="mug shot of me”/> 4. <p> <strong>Learning Technology Adviser</strong><br /> 5. <a href="http://www.icbl.hw.ac.uk/”>Institute for Computer Based Learning</a>,<br /> 6. <a href="http://www.macs.hw.ac.uk/“ >School of Mathematical and Computer Sciences</a><br /> 7. Mountbatten Building<br /> 8. <a href="http://www.hw.ac.uk/">Heriot-Watt University</a>,<br /> 9. Edinburgh, EH14 4AS<br /> 10. <strong>Tel.</strong> 0131 451 3278<br /> 11. <strong>Fax.</strong> 0131 451 3327<br /> 12. <strong>Email</strong> <a href="mailto:Phil.Barker@hw.ac.uk">Phil.Barker@hw.ac.uk</a><br /> 13. <strong>Homepage</strong> <a href="http://www.icbl.hw.ac.uk/~philb/">http://www.iclb.hw.ac.uk/~philb</a> 14. </p> 15. <p>My main interests are supporting the use of learning technology at Universities, particularly through supporting the discovery and selection of appropriate resources. My main areas of work are ...</p> …
1. <div itemscope itemtype=“http://schema.org/Person”> 2. <h1>Phil Barker </h1> 3. <img src="philb.jpg" alt="mug shot of me”/> 4. <p> <strong>Learning Technology Adviser</strong><br /> 5. <a href="http://www.icbl.hw.ac.uk/”>Institute for Computer Based Learning</a>,<br /> 6. <a href="http://www.macs.hw.ac.uk/“ >School of Mathematical and Computer Sciences</a><br /> 7. Mountbatten Building<br /> 8. <a href="http://www.hw.ac.uk/">Heriot-Watt University</a>,<br /> 9. Edinburgh, EH14 4AS<br /> 10. <strong>Tel.</strong> 0131 451 3278<br /> 11. <strong>Fax.</strong> 0131 451 3327<br /> 12. <strong>Email</strong> <a href="mailto:Phil.Barker@hw.ac.uk">Phil.Barker@hw.ac.uk</a><br /> 13. <strong>Homepage</strong> <a href="http://www.icbl.hw.ac.uk/~philb/">http://www.iclb.hw.ac.uk/~philb</a> 14. </p> 15. <p>My main interests are supporting the use of learning technology at Universities, particularly through supporting the discovery and selection of appropriate resources. My main areas of work are ...</p> …
1. <div itemscope itemtype=“http://schema.org/Person”> 2. <h1 itemprop=“name”>Phil Barker</h1> 3. <img src="philb.jpg" alt="mug shot of me”/> 4. <p> <strong>Learning Technology Adviser</strong><br /> 5. <a href="http://www.icbl.hw.ac.uk/”>Institute for Computer Based Learning</a>,<br /> 6. <a href="http://www.macs.hw.ac.uk/“ >School of Mathematical and Computer Sciences</a><br /> 7. Mountbatten Building<br /> 8. <a href="http://www.hw.ac.uk/">Heriot-Watt University</a>,<br /> 9. Edinburgh, EH14 4AS<br /> 10. <strong>Tel.</strong> 0131 451 3278<br /> 11. <strong>Fax.</strong> 0131 451 3327<br /> 12. <strong>Email</strong> <a href="mailto:Phil.Barker@hw.ac.uk">Phil.Barker@hw.ac.uk</a><br /> 13. <strong>Homepage</strong> <a href="http://www.icbl.hw.ac.uk/~philb/">http://www.iclb.hw.ac.uk/~philb</a> 14. </p> 15. <p>My main interests are supporting the use of learning technology at Universities, particularly through supporting the discovery and selection of appropriate resources. My main areas of work are ...</p> …
1. <div itemscope itemtype=“http://schema.org/Person”> 2. <h1 itemprop=“name”>Phil Barker</h1> 3. <img itemprop="image" src="philb.jpg" alt="mug shot of me”/> 4. <p> <strong>Learning Technology Adviser</strong><br /> 5. <a href="http://www.icbl.hw.ac.uk/”>Institute for Computer Based Learning</a>,<br /> 6. <a href="http://www.macs.hw.ac.uk/“ >School of Mathematical and Computer Sciences</a><br /> 7. Mountbatten Building<br /> 8. <a href="http://www.hw.ac.uk/">Heriot-Watt University</a>,<br /> 9. Edinburgh, EH14 4AS<br /> 10. <strong>Tel.</strong> 0131 451 3278<br /> 11. <strong>Fax.</strong> 0131 451 3327<br /> 12. <strong>Email</strong> <a href="mailto:Phil.Barker@hw.ac.uk">Phil.Barker@hw.ac.uk</a><br /> 13. <strong>Homepage</strong> <a href="http://www.icbl.hw.ac.uk/~philb/">http://www.iclb.hw.ac.uk/~philb</a> 14. </p> 15. <p>My main interests are supporting the use of learning technology at Universities, particularly through supporting the discovery and selection of appropriate resources. My main areas of work are ...</p> …
1. <div itemscope itemtype=“http://schema.org/Person”> 2. <h1 itemprop=“name”>Phil Barker</h1> 3. <img itemprop="image" src="philb.jpg" alt="mug shot of me”/> 4. <p> <strong>Learning Technology Adviser</strong><br /> 5. <a href="http://www.icbl.hw.ac.uk/”>Institute for Computer Based Learning</a>,<br /> 6. <a href="http://www.macs.hw.ac.uk/“ >School of Mathematical and Computer Sciences</a><br /> 7. Mountbatten Building<br /> 8. <a href="http://www.hw.ac.uk/">Heriot-Watt University</a>,<br /> 9. Edinburgh, EH14 4AS<br /> 10. <strong>Tel.</strong> 0131 451 3278<br /> 11. <strong>Fax.</strong> 0131 451 3327<br /> 12. <strong>Email</strong> <a href="mailto:Phil.Barker@hw.ac.uk">Phil.Barker@hw.ac.uk</a><br /> 13. <strong>Homepage</strong> <a href="http://www.icbl.hw.ac.uk/~philb/">http://www.iclb.hw.ac.uk/~philb</a> 14. </p> 15. <p>My main interests are supporting the use of learning technology at Universities, particularly through supporting the discovery and selection of appropriate resources. My main areas of work are ...</p> …
1. <div itemscope itemtype=“http://schema.org/Person”> 2. <h1 itemprop=“name”>Phil Barker</h1> 3. <img itemprop="image" src="philb.jpg" alt="mug shot of me”/> 4. <p> <strong>Learning Technology Adviser</strong><br /> 5. <a href="http://www.icbl.hw.ac.uk/”>Institute for Computer Based Learning</a>,<br /> 6. <a href="http://www.macs.hw.ac.uk/“ >School of Mathematical and Computer Sciences</a><br /> 7. Mountbatten Building<br /> 8. <span itemprop=“affiliation” itemscope itemtype=“http://schema.org/CollegeOrUniversity “> 9. <a href="http://www.hw.ac.uk/">Heriot-Watt University</a>,<br /> 10. Edinburgh, EH14 4AS<br/> 11. </span> 12. <strong>Tel.</strong> 0131 451 3278<br /> 13. <strong>Fax.</strong> 0131 451 3327<br /> 14. <strong>Email</strong> <a href="mailto:Phil.Barker@hw.ac.uk">Phil.Barker@hw.ac.uk</a><br /> 15. <strong>Homepage</strong> <a href="http://www.icbl.hw.ac.uk/~philb/">http://www.iclb.hw.ac.uk/~philb</a> 16. </p> 17. <p>My main interests are supporting the use of learning technology at Universities, particularly through supporting the discovery and selection of appropriate resources. My main areas of work are ...</p> …
1. <div itemscope itemtype=“http://schema.org/Person”> 2. <h1 itemprop=“name”>Phil Barker</h1> 3. <img itemprop="image" src="philb.jpg" alt="mug shot of me”/> 4. <p> <strong>Learning Technology Adviser</strong><br /> 5. <a href="http://www.icbl.hw.ac.uk/”>Institute for Computer Based Learning</a>,<br /> 6. <a href="http://www.macs.hw.ac.uk/“ >School of Mathematical and Computer Sciences</a><br /> 7. Mountbatten Building<br /> 8. <span itemprop=“affiliation” itemscope itemtype=“http://schema.org/CollegeOrUniversity“> 9. <a itemprop=“url” href="http://www.hw.ac.uk/"> 10. <span itemprop=“name”>Heriot-Watt University</span></a>,<br /> 11. Edinburgh, EH14 4AS<br/> 12. </span> 13. <strong>Tel.</strong> 0131 451 3278<br /> 14. <strong>Fax.</strong> 0131 451 3327<br /> 15. <strong>Email</strong> <a href="mailto:Phil.Barker@hw.ac.uk">Phil.Barker@hw.ac.uk</a><br /> 16. <strong>Homepage</strong> <a href="http://www.icbl.hw.ac.uk/~philb/">http://www.iclb.hw.ac.uk/~philb</a> 17. </p> 18. <p>My main interests are supporting the use of learning technology at Universities, particularly through supporting the discovery and selection of appropriate resources. My main areas of work are ...</p> …
Schema.org is a joint effort, in the spirit of sitemaps.org, to improve the web by creating a structured data markup schema supported by major search engines. On-page markup helps search engines understand the information on web pages and provide richer search results. A shared markup vocabulary makes easier for webmasters to decide on a markup schema and get the maximum benefit for their efforts. Search engines want to make it easier for people to find relevant information on the web. Markup can also enable new tools and applications that make use of the structure. Schema.org FAQ http://schema.org/docs/faq.html
… search engines understand the information … Rich Snippets Testing Tool http://www.google.com/webmasters/tools/richsnippets Item Type: http://schema.org/person image = http://www.icbl.hw.ac.uk/~philb/philb.jpg name = Phil Barker jobtitle = Learning Technology Adviser affiliation = Item( 1 ) Item 1 Type: http://schema.org/collegeoruniversity url text = Heriot-Watt University href = http://www.hw.ac.uk/ name = Heriot-Watt University
Principles of physics Published: 1994 Author: Hans C. Ohanian ISBN:0-393-96575-9 Subjects covered: physics, Academic level: First year undergraduate Resource type: Text book Format: Hardback, no dustwrapper Price: £40
<section itemscope itemtype="http://schema.org/Book"> <header> <h1 itemprop="name">Principles of physics</h1> </header> <p itemprop="author" itemscope itemtype="http://schema.org/Person"> <strong>Author:</strong> <a itemprop="url" href="http://www.librarything.com/author/ohanianhansc"> <span itemprop="name">Hans C. Ohanian</span></a></p> <p><strong>ISBN:</strong><span itemprop="isbn">0-393-96575-9</span></p> <p><strong>Subjects covered:</strong> <span itemprop="about" itemscope itemType="http://schema.org/Intangible"> <link itemprop="url" href="http://example.com/physics"> <span itemprop="name">physics</span></span> <p><strong>Resource type:</strong> <span itemprop="genre">Text book</span></p> <p><strong>Format:</strong> <link itemprop="bookFormat" href="http://schema.org/Hardback" /> Hardback, no dustwrapper</p> <p itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <strong>Price:</strong> <span itemprop="price">£40</span> <meta itemprop="priceCurrency" content="GBP" /></p> </section>
<section itemscope itemtype="http://schema.org/Book"> <header> <h1 itemprop="name">Principles of physics</h1> </header>
<p itemprop="author" itemscope itemtype="http://schema.org/Person"> <strong>Author:</strong> <a itemprop="url" href="http://www.librarything.com/author/ohanianhansc"> <span itemprop="name">Hans C. Ohanian</span> </a> </p>
<p><strong>Subjects covered:</strong> <span itemprop="about" itemscope itemType="http://schema.org/Intangible"> <link itemprop="url" href=“http://dbpedia.org/resource/Physics"> <span itemprop="name">physics</span> </span>
<p itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <strong>Price:</strong> <span itemprop="price">£40</span> <meta itemprop="priceCurrency" content="GBP" /> </p>
Item Type: http://schema.org/book name = Principles of physics author = Item( 1 ) isbn = 0-393-96575-9 about = Item( 2 ) genre = Text book bookformat = http://schema.org/Hardback offers = Item( 3 ) Item 1 Type: http://schema.org/person url text = Hans C. Ohanian href = http://www.librarything.com/author/ohanianhansc name = Hans C. Ohanian Item 2 Item 3 Type: http://schema.org/intangible Type: http://schema.org/offer url = http://example.com/physics price = £40 name = physics pricecurrency = GBP
Schema.org is a joint effort, in the spirit of sitemaps.org, to improve the web by creating a structured data markup schema supported by major search engines. On-page markup helps search engines understand the information on web pages and provide richer search results. A shared markup vocabulary makes easier for webmasters to decide on a markup schema and get the maximum benefit for their efforts. Search engines want to make it easier for people to find relevant information on the web. Markup can also enable new tools and applications that make use of the structure. Schema.org FAQ http://schema.org/docs/faq.html
A shared markup vocabulary (some) schema.org types • Thing • Creative work • Article, Book, Review, WebPage etc. • Event • EducationEvent, LiteraryEvent, SportsEvent • Intangible • JobPosting, Rating, PostalAddress • Organization • EducationOrganization, CollegeOrUniversity, LiquorStore • Person • Place • Product • DataType
A shared markup vocabulary (some) schema.org item properties CollegeOrUniversity properties from Thing: description, image, name, url properties from Organization address, email, employee, event, member .... properties from EducationalOrganization alumni
A shared markup vocabulary (some) schema.org item properties CollegeOrUniversity properties from Thing: description, image, name, url properties from Organization address, email, employee, event, member .... properties from EducationalOrganization alumni What’s missing?
A shared markup vocabulary (some) schema.org item properties CollegeOrUniversity properties from Thing: description, image, name, url properties from Organization address, email, employee, event, member .... properties from EducationalOrganization alumni What’s missing?
A shared markup vocabulary (some) schema.org item properties Creative Work properties from Thing: description, image, name, url properties from Creative Work about, author, copyrightHolder, dateCreated, publisher, sourceOrganization.... More specific Types: Article, Book, Map, MediaObject, AudioObject, VideoObject, Movie, MusicRecording, WebPage....
A shared markup vocabulary (some) schema.org item properties Creative Work properties from Thing: description, image, name, url properties from Creative Work about, author, copyrightHolder, dateCreated, publisher, sourceOrganization.... More specific Types: Article, Book, Map, MediaObject, AudioObject, VideoObject, Movie, MusicRecording, WebPage .... What’s missing?
A shared markup vocabulary Learning resource metadata initiative • Funded by Gates foundation • Lead by Creative Commons + Association of Education Publishers • Added properties to CreativeWork for description of Learning Resources • Educational alignment (to some point in a curriculum) • Learning resource type • Time Required • Educational use • ... http://www.lrmi.net/the-specification
What is it about schema.org that makes it so different, so appealing?
<meta name=“keywords”...> <meta name=“DC.title” content=“...”> <link rel=“DCTERMS.subject” href=“....”>
Schema.org is a joint effort, in the spirit of sitemaps.org, to improve the web by creating a structured data markup schema supported by major search engines. On-page markup helps search engines understand the information on web pages and provide richer search results. A shared markup vocabulary makes easier for webmasters to decide on a markup schema and get the maximum benefit for their efforts. Search engines want to make it easier for people to find relevant information on the web. Markup can also enable new tools and applications that make use of the structure. Schema.org FAQ http://schema.org/docs/faq.html
The difference is trust <meta name=“keywords”...> <meta name=“DC.title” content=“...”> <link rel=“DCTERMS.subject” href=“....”> Google doesn’t trust invisible metadata
Rich snippets not appearing In general, Google won't display any content in rich snippets that is not visible to human user. It can be tempting to add all the content relevant for a rich snippet in one place on the page, mark it up, and then hide the entire block of text using techniques like display:none, value-title, css etc. Don't do it! Google will ignore content that isn't visible to human users, so you should mark up the text that visitors will see on your web pages. http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1093493#hidden
schema.org cf. RDFa, Microformats, Microdata • All ways of marking up web page content to show semantics • schema.org is microdata • A schema.org → RDFa mapping exists • schema:author owl:sameAs {foaf:maker, dc:creator} • schema.org aims to be • Shared vocabulary • Supported by search engines • Easier for webmasters http://blog.schema.org/2012/06/semtech-rdfa-microdata-and-more.html
Schema.org is a joint effort, in the spirit of sitemaps.org, to improve the web by creating a structured data markup schema supported by major search engines. On-page markup helps search engines understand the information on web pages and provide richer search results. A shared markup vocabulary makes easier for webmasters to decide on a markup schema and get the maximum benefit for their efforts. Search engines want to make it easier for people to find relevant information on the web. Markup can also enable new tools and applications that make use of the structure. Schema.org FAQ http://schema.org/docs/faq.html
easier for webmasters • All info in one place: http://schema.org • Forgiving of simplification, e.g. <span itemprop=“author”>Phil Barker</span> • No philosophy, e.g. “httpRange-14” <a itemprop=url href=“http://people.pjjk.net/phil”>
Useful support links • http://schema.org/ • Official schema blog: http://blog.schema.org/ • Development discussion: Public-vocabs@w3.org http://lists.w3.org/Archives/Public/public-vocabs/ • Google testing tool: http://www.google.com/webmasters/tools/richsnippets • Google schema.org faq: http://support.google.com/webmasters/bin/answer.py? hl=en&answer=1211158
Schema.org is a joint effort, in the spirit of sitemaps.org, to improve the web by creating a structured data markup schema supported by major search engines. On-page markup helps search engines understand the information on web pages and provide richer search results. A shared markup vocabulary makes easier for webmasters to decide on a markup schema and get the maximum benefit for their efforts. Search engines want to make it easier for people to find relevant information on the web. Markup can also enable new tools and applications that make use of the structure. Schema.org FAQ http://schema.org/docs/faq.html
Support by Google • Patchy at the moment • Will only happen when significant number of pages are marked up • Google CSE API returns schema markup • e.g. Veterans Job Bank
Google Semantic Search?? http://www.engadget.com/2012/05/09/google-semantic-search/
Google Knowledge Graph?? Things not strings Taj Mahal – place or Taj Mahal – Musician? http://googleblog.blogspot.co.uk/2012/05/introducing-knowledge-graph-things-not.html http://www.google.com/insidesearch/features/search/knowledge.html
Licence and attribution By Phil Barker <phil.barker@hw.ac.uk>, JISC CETIS <http://jisc.cetis.ac.uk> This work is licensed under the Creative Commons Attribution 3.0 Unported licence. To view a copy of this licence, visit http://creativecommons.org/licenses/by/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California 94105, USA.

More Related Content

PPTX
Learning resource metadata for schema.org
Phil Barker
 
KEY
Online Collections Crawlability for Libraries, Archives, and Museums
mherbison
 
PDF
IST 561 Spring 2007--Session7, Sources of Information
D.A. Garofalo
 
PPT
Inter fundamentalsfacultyworkshop
devesh4u
 
PDF
Searching the Web of Data (Tutorial)
Gerard de Melo
 
PDF
The ultimate guide to web scraping 2018
STELIANCREANGA
 
PDF
Understanding email hacks - Litmus Live London TEDC16
Mark Robbins
 
PDF
NCompass Live: Libraries in Search Engines: Search Engine Optimization (SEO) ...
Nebraska Library Commission
 
Learning resource metadata for schema.org
Phil Barker
 
Online Collections Crawlability for Libraries, Archives, and Museums
mherbison
 
IST 561 Spring 2007--Session7, Sources of Information
D.A. Garofalo
 
Inter fundamentalsfacultyworkshop
devesh4u
 
Searching the Web of Data (Tutorial)
Gerard de Melo
 
The ultimate guide to web scraping 2018
STELIANCREANGA
 
Understanding email hacks - Litmus Live London TEDC16
Mark Robbins
 
NCompass Live: Libraries in Search Engines: Search Engine Optimization (SEO) ...
Nebraska Library Commission
 

Viewers also liked (20)

DOC
Trabajo de eloy h
Hector Daniel Hernanadez
 
PDF
Relatório Proppi
thiagopetra
 
PDF
ipv6_pres
Christer Engman
 
PPT
Apresentação de Márcia Leal
CartaCapital
 
PDF
narcoestetica y narcocultura en narcolombia
XDXD11
 
PPTX
What If?
mikisew
 
PPS
Semillas Que Germinan
millingtondrake
 
PPT
Inteligência 360º
Fred Pacheco
 
PPT
Портал "Ломоносов"
Ivan Terikov
 
PDF
Resumo boo-box
Fred Pacheco
 
PDF
Dizjornal127
dizjornal jornal
 
PPTX
Processo Eletrônico e Hipetexto
José Carlos de Araújo Almeida Filho
 
PDF
01.4.pssm theory
Cansu Gücük
 
PDF
Portfólio sites
wil
 
PPT
Googlegroups
Karolee Smiley
 
PDF
César borges 1999 2002
André Luís Melo de Oliveira
 
PPT
Aula 7 (27/2/2009): Jornais X Internet
Artur Araujo
 
DOC
List of sites where find books
Sima Sorin
 
PDF
Certificado Interuniversitario en actualización didùactica UCL KU Leuven
Ilv Ucl
 
PPTX
Monitoramento Eletrônico
José Carlos de Araújo Almeida Filho
 
Trabajo de eloy h
Hector Daniel Hernanadez
 
Relatório Proppi
thiagopetra
 
ipv6_pres
Christer Engman
 
Apresentação de Márcia Leal
CartaCapital
 
narcoestetica y narcocultura en narcolombia
XDXD11
 
What If?
mikisew
 
Semillas Que Germinan
millingtondrake
 
Inteligência 360º
Fred Pacheco
 
Портал "Ломоносов"
Ivan Terikov
 
Resumo boo-box
Fred Pacheco
 
Dizjornal127
dizjornal jornal
 
Processo Eletrônico e Hipetexto
José Carlos de Araújo Almeida Filho
 
01.4.pssm theory
Cansu Gücük
 
Portfólio sites
wil
 
Googlegroups
Karolee Smiley
 
César borges 1999 2002
André Luís Melo de Oliveira
 
Aula 7 (27/2/2009): Jornais X Internet
Artur Araujo
 
List of sites where find books
Sima Sorin
 
Certificado Interuniversitario en actualización didùactica UCL KU Leuven
Ilv Ucl
 
Monitoramento Eletrônico
José Carlos de Araújo Almeida Filho
 
Ad

Similar to What Can schema.Org Offer The Web Manager? (20)

PPTX
Schema
Sean Hayes
 
PPTX
Schema.org, an ontology for discovery on the web
Phil Barker
 
PDF
360i POV on the Schema.org Markup Initiative
360i
 
PPT
Prizing Open and Enhancing Research Corpora for Language Teaching
Alannah Fitzgerald
 
PDF
06 gioca-ontologies
nidzokus
 
PDF
Addressing the Training Resource Deficit Utilizing Open Corpora and OER
Alannah Fitzgerald
 
PDF
Education Metadata--Why the LRMI Will Change Your Business
AAP PreK-12 Learning Group
 
PPTX
Learn Schema Markup to boost your SEO
eMarket Education
 
DOC
Eaphandoutoct2010
Lynne Meehan
 
PPT
Web searching
Deputy Chief Librarian & Head
 
PPT
Just give me The Basics: online inductions at the University of Huddersfield ...
IL Group (CILIP Information Literacy Group)
 
PPSX
Webometrics Unimas
Hiram Ting
 
PPT
Reach Out to Research : library support services (R2R)
Guus van den Brekel
 
PPTX
Linked Data at the Open University: From Technical Challenges to Organization...
Mathieu d'Aquin
 
DOCX
educational website report
Kedar Kumar
 
PPT
V Rolfe - Open Education and Technical Opportunities - October 2012
Vivien Rolfe
 
PPTX
Google and beyond 2022
EISLibrarian
 
PPTX
Google and beyond 2024: How to search the internet effectively
Middlesex University
 
PPT
Digifoot 2012 ppt
tpoelzer
 
PPTX
Schema in 2016 - A New Frontier - Carrie Hill - Pubcon
Carrie Hill
 
Schema
Sean Hayes
 
Schema.org, an ontology for discovery on the web
Phil Barker
 
360i POV on the Schema.org Markup Initiative
360i
 
Prizing Open and Enhancing Research Corpora for Language Teaching
Alannah Fitzgerald
 
06 gioca-ontologies
nidzokus
 
Addressing the Training Resource Deficit Utilizing Open Corpora and OER
Alannah Fitzgerald
 
Education Metadata--Why the LRMI Will Change Your Business
AAP PreK-12 Learning Group
 
Learn Schema Markup to boost your SEO
eMarket Education
 
Eaphandoutoct2010
Lynne Meehan
 
Web searching
Deputy Chief Librarian & Head
 
Just give me The Basics: online inductions at the University of Huddersfield ...
IL Group (CILIP Information Literacy Group)
 
Webometrics Unimas
Hiram Ting
 
Reach Out to Research : library support services (R2R)
Guus van den Brekel
 
Linked Data at the Open University: From Technical Challenges to Organization...
Mathieu d'Aquin
 
educational website report
Kedar Kumar
 
V Rolfe - Open Education and Technical Opportunities - October 2012
Vivien Rolfe
 
Google and beyond 2022
EISLibrarian
 
Google and beyond 2024: How to search the internet effectively
Middlesex University
 
Digifoot 2012 ppt
tpoelzer
 
Schema in 2016 - A New Frontier - Carrie Hill - Pubcon
Carrie Hill
 
Ad

More from Phil Barker (20)

PPTX
Learning resource metadata on the web (LiLE workshop)
Phil Barker
 
PPTX
LRMI: Implementation by other resource providers
Phil Barker
 
PPTX
LRMI: Implementation by Google custom search
Phil Barker
 
PPTX
LRMI: using schema.org to describe educational resources
Phil Barker
 
PPTX
Learning Resource Metadata Initiative: using schema.org to describe open educ...
Phil Barker
 
PPTX
eTextBooks, the OER perspective
Phil Barker
 
PPTX
Managing and disseminating Open Educational Resources
Phil Barker
 
PPTX
JISC CETIS and UKOER3
Phil Barker
 
PPTX
WordPress for hosting and describing learning resources
Phil Barker
 
PPTX
Case for OER
Phil Barker
 
PPT
Cetis10lca
Phil Barker
 
PPTX
An open and closed case for educational resources
Phil Barker
 
PPT
Repositories and the Open Web
Phil Barker
 
PPT
The Other Side of the Journal ToCs Interface
Phil Barker
 
PPT
Resource Tracking for UKOER
Phil Barker
 
PDF
Example
Phil Barker
 
PDF
Example
Phil Barker
 
PPT
Metadata and Content Aggregation for UKOER
Phil Barker
 
PPT
JISC CETIS Support for UKOER
Phil Barker
 
PPT
Identifiers for OER Works
Phil Barker
 
Learning resource metadata on the web (LiLE workshop)
Phil Barker
 
LRMI: Implementation by other resource providers
Phil Barker
 
LRMI: Implementation by Google custom search
Phil Barker
 
LRMI: using schema.org to describe educational resources
Phil Barker
 
Learning Resource Metadata Initiative: using schema.org to describe open educ...
Phil Barker
 
eTextBooks, the OER perspective
Phil Barker
 
Managing and disseminating Open Educational Resources
Phil Barker
 
JISC CETIS and UKOER3
Phil Barker
 
WordPress for hosting and describing learning resources
Phil Barker
 
Case for OER
Phil Barker
 
Cetis10lca
Phil Barker
 
An open and closed case for educational resources
Phil Barker
 
Repositories and the Open Web
Phil Barker
 
The Other Side of the Journal ToCs Interface
Phil Barker
 
Resource Tracking for UKOER
Phil Barker
 
Example
Phil Barker
 
Example
Phil Barker
 
Metadata and Content Aggregation for UKOER
Phil Barker
 
JISC CETIS Support for UKOER
Phil Barker
 
Identifiers for OER Works
Phil Barker
 

Recently uploaded (20)

DOCX
The AUB Centre for AI in Media Proposal.docx
GAONE9
 
PDF
Machine learning based COVID-19 study performance prediction
IAESIJAI
 
PDF
Peak of Data & AI Encore- AI for Metadata and Smarter Workflows
Safe Software
 
PPTX
Programs and apps: productivity, graphics, security and other tools
4mqw9zch22
 
PPTX
Effective Security Operations Center (SOC) A Modern, Strategic, and Threat-In...
ReZa AdineH
 
PDF
Mobile App Security Testing_ A Comprehensive Guide.pdf
flufftailshop
 
PPTX
Spectroscopy.pptx food analysis technology
nawahassan45
 
PPTX
Understanding_Digital_Forensics_Presentation.pptx
ImranKhan423233
 
PDF
Encapsulation_ Review paper, used for researhc scholars
gurumoop
 
PPTX
20250228 LYD VKU AI Blended-Learning.pptx
DatVoNgoc
 
PDF
Electronic commerce courselecture one. Pdf
OmerMohamed64
 
PDF
7 ChatGPT Prompts to Help You Define Your Ideal Customer Profile.pdf
SOFTTECHHUB
 
PDF
cuic standard and advanced reporting.pdf
SimoneTitaniumTomase
 
PDF
Architecting across the Boundaries of two Complex Domains - Healthcare & Tech...
Peter Tan
 
PDF
Spectral efficient network and resource selection model in 5G networks
IAESIJAI
 
PPTX
Detection-First SIEM: Rule Types, Dashboards, and Threat-Informed Strategy
ReZa AdineH
 
PPTX
MYSQL Presentation for SQL database connectivity
Swati270511
 
PDF
Empathic Computing: Creating Shared Understanding
Mark Billinghurst
 
PDF
Profit Center Accounting in SAP S/4HANA, S4F28 Col11
Libreria ERP
 
PDF
TokAI - TikTok AI Agent : The First AI Application That Analyzes 10,000+ Vira...
SOFTTECHHUB
 
The AUB Centre for AI in Media Proposal.docx
GAONE9
 
Machine learning based COVID-19 study performance prediction
IAESIJAI
 
Peak of Data & AI Encore- AI for Metadata and Smarter Workflows
Safe Software
 
Programs and apps: productivity, graphics, security and other tools
4mqw9zch22
 
Effective Security Operations Center (SOC) A Modern, Strategic, and Threat-In...
ReZa AdineH
 
Mobile App Security Testing_ A Comprehensive Guide.pdf
flufftailshop
 
Spectroscopy.pptx food analysis technology
nawahassan45
 
Understanding_Digital_Forensics_Presentation.pptx
ImranKhan423233
 
Encapsulation_ Review paper, used for researhc scholars
gurumoop
 
20250228 LYD VKU AI Blended-Learning.pptx
DatVoNgoc
 
Electronic commerce courselecture one. Pdf
OmerMohamed64
 
7 ChatGPT Prompts to Help You Define Your Ideal Customer Profile.pdf
SOFTTECHHUB
 
cuic standard and advanced reporting.pdf
SimoneTitaniumTomase
 
Architecting across the Boundaries of two Complex Domains - Healthcare & Tech...
Peter Tan
 
Spectral efficient network and resource selection model in 5G networks
IAESIJAI
 
Detection-First SIEM: Rule Types, Dashboards, and Threat-Informed Strategy
ReZa AdineH
 
MYSQL Presentation for SQL database connectivity
Swati270511
 
Empathic Computing: Creating Shared Understanding
Mark Billinghurst
 
Profit Center Accounting in SAP S/4HANA, S4F28 Col11
Libreria ERP
 
TokAI - TikTok AI Agent : The First AI Application That Analyzes 10,000+ Vira...
SOFTTECHHUB
 

What Can schema.Org Offer The Web Manager?

  • 1. What does schema.org offer the web manager? Phil Barker JISC CETIS Heriot-Watt University phil.barker@hw.ac.uk @philbarker
  • 2. Outline • What is schema.org • How does schema.org work • What does schema.org offer • Questions and answers (but not necessarily in that order)
  • 3. Schema.org is a joint effort, in the spirit of sitemaps.org, to improve the web by creating a structured data markup schema supported by major search engines. On-page markup helps search engines understand the information on web pages and provide richer search results. A shared markup vocabulary makes easier for webmasters to decide on a markup schema and get the maximum benefit for their efforts. Search engines want to make it easier for people to find relevant information on the web. Markup can also enable new tools and applications that make use of the structure. Schema.org FAQ http://schema.org/docs/faq.html
  • 4. Schema.org is a joint effort, in the spirit of sitemaps.org, to improve the web by creating a structured data markup schema supported by major search engines. On-page markup helps search engines understand the information on web pages and provide richer search results. A shared markup vocabulary makes easier for webmasters to decide on a markup schema and get the maximum benefit for their efforts. Search engines want to make it easier for people to find relevant information on the web. Markup can also enable new tools and applications that make use of the structure. Schema.org FAQ http://schema.org/docs/faq.html
  • 5. Schema.org is a joint effort, in the spirit of sitemaps.org, to improve the web by creating a structured data markup schema supported by major search engines. On-page markup helps search engines understand the information on web pages and provide richer search results. A shared markup vocabulary makes easier for webmasters to decide on a markup schema and get the maximum benefit for their efforts. Search engines want to make it easier for people to find relevant information on the web. Markup can also enable new tools and applications that make use of the structure. Schema.org FAQ http://schema.org/docs/faq.html
  • 6. Schema.org is a joint effort, in the spirit of sitemaps.org, to improve the web by creating a structured data markup schema supported by major search engines. On-page markup helps search engines understand the information on web pages and provide richer search results. A shared markup vocabulary makes easier for webmasters to decide on a markup schema and get the maximum benefit for their efforts. Search engines want to make it easier for people to find relevant information on the web. Markup can also enable new tools and applications that make use of the structure. Schema.org FAQ http://schema.org/docs/faq.html
  • 7. Schema.org is a joint effort, in the spirit of sitemaps.org, to improve the web by creating a structured data markup schema supported by major search engines. On-page markup helps search engines understand the information on web pages and provide richer search results. A shared markup vocabulary makes easier for webmasters to decide on a markup schema and get the maximum benefit for their efforts. Search engines want to make it easier for people to find relevant information on the web. Markup can also enable new tools and applications that make use of the structure. Schema.org FAQ http://schema.org/docs/faq.html
  • 8. Schema.org is a joint effort, in the spirit of sitemaps.org, to improve the web by creating a structured data markup schema supported by major search engines. On-page markup helps search engines understand the information on web pages and provide richer search results. A shared markup vocabulary makes easier for webmasters to decide on a markup schema and get the maximum benefit for their efforts. Search engines want to make it easier for people to find relevant information on the web. Markup can also enable new tools and applications that make use of the structure. Schema.org FAQ http://schema.org/docs/faq.html
  • 9. Schema.org is a joint effort, in the spirit of sitemaps.org, to improve the web by creating a structured data markup schema supported by major search engines. On-page markup helps search engines understand the information on web pages and provide richer search results. A shared markup vocabulary makes easier for webmasters to decide on a markup schema and get the maximum benefit for their efforts. Search engines want to make it easier for people to find relevant information on the web. Markup can also enable new tools and applications that make use of the structure. Schema.org FAQ http://schema.org/docs/faq.html
  • 10. …easier for people to find relevant information…
  • 11. Will schema.org increase page rank? Probably not, but there is more to making information easier to find than that http://blogs.cetis.ac.uk/philb/2012/05/25/will-using-schemaorg-metadata-improve-my-google-rank/
  • 12. Schema.org is a joint effort, in the spirit of sitemaps.org, to improve the web by creating a structured data markup schema supported by major search engines. On-page markup helps search engines understand the information on web pages and provide richer search results. A shared markup vocabulary makes easier for webmasters to decide on a markup schema and get the maximum benefit for their efforts. Search engines want to make it easier for people to find relevant information on the web. Markup can also enable new tools and applications that make use of the structure. Schema.org FAQ http://schema.org/docs/faq.html
  • 13. … on-page markup … Web page about me
  • 14. … on-page markup … Information about me
  • 15. … on-page markup … my name photo of me
  • 16. … on-page markup … about my employer
  • 17. … on-page markup … my employer’s address
  • 18. … on-page markup … my web page URL
  • 19. 1. <div> 2. <h1>Phil Barker </h1> 3. <img src="philb.jpg" alt="mug shot of me”/> 4. <p> <strong>Learning Technology Adviser</strong><br /> 5. <a href="http://www.icbl.hw.ac.uk/”>Institute for Computer Based Learning</a>,<br /> 6. <a href="http://www.macs.hw.ac.uk/“ >School of Mathematical and Computer Sciences</a><br /> 7. Mountbatten Building<br /> 8. <a href="http://www.hw.ac.uk/">Heriot-Watt University</a>,<br /> 9. Edinburgh, EH14 4AS<br /> 10. <strong>Tel.</strong> 0131 451 3278<br /> 11. <strong>Fax.</strong> 0131 451 3327<br /> 12. <strong>Email</strong> <a href="mailto:Phil.Barker@hw.ac.uk">Phil.Barker@hw.ac.uk</a><br /> 13. <strong>Homepage</strong> <a href="http://www.icbl.hw.ac.uk/~philb/">http://www.iclb.hw.ac.uk/~philb</a> 14. </p> 15. <p>My main interests are supporting the use of learning technology at Universities, particularly through supporting the discovery and selection of appropriate resources. My main areas of work are ...</p> …
  • 20. 1. <div> 2. <h1>Phil Barker </h1> 3. <img src="philb.jpg" alt="mug shot of me”/> 4. <p> <strong>Learning Technology Adviser</strong><br /> 5. <a href="http://www.icbl.hw.ac.uk/”>Institute for Computer Based Learning</a>,<br /> 6. <a href="http://www.macs.hw.ac.uk/“ >School of Mathematical and Computer Sciences</a><br /> 7. Mountbatten Building<br /> 8. <a href="http://www.hw.ac.uk/">Heriot-Watt University</a>,<br /> 9. Edinburgh, EH14 4AS<br /> 10. <strong>Tel.</strong> 0131 451 3278<br /> 11. <strong>Fax.</strong> 0131 451 3327<br /> 12. <strong>Email</strong> <a href="mailto:Phil.Barker@hw.ac.uk">Phil.Barker@hw.ac.uk</a><br /> 13. <strong>Homepage</strong> <a href="http://www.icbl.hw.ac.uk/~philb/">http://www.iclb.hw.ac.uk/~philb</a> 14. </p> 15. <p>My main interests are supporting the use of learning technology at Universities, particularly through supporting the discovery and selection of appropriate resources. My main areas of work are ...</p> …
  • 21. 1. <div itemscope itemtype=“http://schema.org/Person”> 2. <h1>Phil Barker </h1> 3. <img src="philb.jpg" alt="mug shot of me”/> 4. <p> <strong>Learning Technology Adviser</strong><br /> 5. <a href="http://www.icbl.hw.ac.uk/”>Institute for Computer Based Learning</a>,<br /> 6. <a href="http://www.macs.hw.ac.uk/“ >School of Mathematical and Computer Sciences</a><br /> 7. Mountbatten Building<br /> 8. <a href="http://www.hw.ac.uk/">Heriot-Watt University</a>,<br /> 9. Edinburgh, EH14 4AS<br /> 10. <strong>Tel.</strong> 0131 451 3278<br /> 11. <strong>Fax.</strong> 0131 451 3327<br /> 12. <strong>Email</strong> <a href="mailto:Phil.Barker@hw.ac.uk">Phil.Barker@hw.ac.uk</a><br /> 13. <strong>Homepage</strong> <a href="http://www.icbl.hw.ac.uk/~philb/">http://www.iclb.hw.ac.uk/~philb</a> 14. </p> 15. <p>My main interests are supporting the use of learning technology at Universities, particularly through supporting the discovery and selection of appropriate resources. My main areas of work are ...</p> …
  • 22. 1. <div itemscope itemtype=“http://schema.org/Person”> 2. <h1>Phil Barker </h1> 3. <img src="philb.jpg" alt="mug shot of me”/> 4. <p> <strong>Learning Technology Adviser</strong><br /> 5. <a href="http://www.icbl.hw.ac.uk/”>Institute for Computer Based Learning</a>,<br /> 6. <a href="http://www.macs.hw.ac.uk/“ >School of Mathematical and Computer Sciences</a><br /> 7. Mountbatten Building<br /> 8. <a href="http://www.hw.ac.uk/">Heriot-Watt University</a>,<br /> 9. Edinburgh, EH14 4AS<br /> 10. <strong>Tel.</strong> 0131 451 3278<br /> 11. <strong>Fax.</strong> 0131 451 3327<br /> 12. <strong>Email</strong> <a href="mailto:Phil.Barker@hw.ac.uk">Phil.Barker@hw.ac.uk</a><br /> 13. <strong>Homepage</strong> <a href="http://www.icbl.hw.ac.uk/~philb/">http://www.iclb.hw.ac.uk/~philb</a> 14. </p> 15. <p>My main interests are supporting the use of learning technology at Universities, particularly through supporting the discovery and selection of appropriate resources. My main areas of work are ...</p> …
  • 23. 1. <div itemscope itemtype=“http://schema.org/Person”> 2. <h1 itemprop=“name”>Phil Barker</h1> 3. <img src="philb.jpg" alt="mug shot of me”/> 4. <p> <strong>Learning Technology Adviser</strong><br /> 5. <a href="http://www.icbl.hw.ac.uk/”>Institute for Computer Based Learning</a>,<br /> 6. <a href="http://www.macs.hw.ac.uk/“ >School of Mathematical and Computer Sciences</a><br /> 7. Mountbatten Building<br /> 8. <a href="http://www.hw.ac.uk/">Heriot-Watt University</a>,<br /> 9. Edinburgh, EH14 4AS<br /> 10. <strong>Tel.</strong> 0131 451 3278<br /> 11. <strong>Fax.</strong> 0131 451 3327<br /> 12. <strong>Email</strong> <a href="mailto:Phil.Barker@hw.ac.uk">Phil.Barker@hw.ac.uk</a><br /> 13. <strong>Homepage</strong> <a href="http://www.icbl.hw.ac.uk/~philb/">http://www.iclb.hw.ac.uk/~philb</a> 14. </p> 15. <p>My main interests are supporting the use of learning technology at Universities, particularly through supporting the discovery and selection of appropriate resources. My main areas of work are ...</p> …
  • 24. 1. <div itemscope itemtype=“http://schema.org/Person”> 2. <h1 itemprop=“name”>Phil Barker</h1> 3. <img itemprop="image" src="philb.jpg" alt="mug shot of me”/> 4. <p> <strong>Learning Technology Adviser</strong><br /> 5. <a href="http://www.icbl.hw.ac.uk/”>Institute for Computer Based Learning</a>,<br /> 6. <a href="http://www.macs.hw.ac.uk/“ >School of Mathematical and Computer Sciences</a><br /> 7. Mountbatten Building<br /> 8. <a href="http://www.hw.ac.uk/">Heriot-Watt University</a>,<br /> 9. Edinburgh, EH14 4AS<br /> 10. <strong>Tel.</strong> 0131 451 3278<br /> 11. <strong>Fax.</strong> 0131 451 3327<br /> 12. <strong>Email</strong> <a href="mailto:Phil.Barker@hw.ac.uk">Phil.Barker@hw.ac.uk</a><br /> 13. <strong>Homepage</strong> <a href="http://www.icbl.hw.ac.uk/~philb/">http://www.iclb.hw.ac.uk/~philb</a> 14. </p> 15. <p>My main interests are supporting the use of learning technology at Universities, particularly through supporting the discovery and selection of appropriate resources. My main areas of work are ...</p> …
  • 25. 1. <div itemscope itemtype=“http://schema.org/Person”> 2. <h1 itemprop=“name”>Phil Barker</h1> 3. <img itemprop="image" src="philb.jpg" alt="mug shot of me”/> 4. <p> <strong>Learning Technology Adviser</strong><br /> 5. <a href="http://www.icbl.hw.ac.uk/”>Institute for Computer Based Learning</a>,<br /> 6. <a href="http://www.macs.hw.ac.uk/“ >School of Mathematical and Computer Sciences</a><br /> 7. Mountbatten Building<br /> 8. <a href="http://www.hw.ac.uk/">Heriot-Watt University</a>,<br /> 9. Edinburgh, EH14 4AS<br /> 10. <strong>Tel.</strong> 0131 451 3278<br /> 11. <strong>Fax.</strong> 0131 451 3327<br /> 12. <strong>Email</strong> <a href="mailto:Phil.Barker@hw.ac.uk">Phil.Barker@hw.ac.uk</a><br /> 13. <strong>Homepage</strong> <a href="http://www.icbl.hw.ac.uk/~philb/">http://www.iclb.hw.ac.uk/~philb</a> 14. </p> 15. <p>My main interests are supporting the use of learning technology at Universities, particularly through supporting the discovery and selection of appropriate resources. My main areas of work are ...</p> …
  • 26. 1. <div itemscope itemtype=“http://schema.org/Person”> 2. <h1 itemprop=“name”>Phil Barker</h1> 3. <img itemprop="image" src="philb.jpg" alt="mug shot of me”/> 4. <p> <strong>Learning Technology Adviser</strong><br /> 5. <a href="http://www.icbl.hw.ac.uk/”>Institute for Computer Based Learning</a>,<br /> 6. <a href="http://www.macs.hw.ac.uk/“ >School of Mathematical and Computer Sciences</a><br /> 7. Mountbatten Building<br /> 8. <span itemprop=“affiliation” itemscope itemtype=“http://schema.org/CollegeOrUniversity “> 9. <a href="http://www.hw.ac.uk/">Heriot-Watt University</a>,<br /> 10. Edinburgh, EH14 4AS<br/> 11. </span> 12. <strong>Tel.</strong> 0131 451 3278<br /> 13. <strong>Fax.</strong> 0131 451 3327<br /> 14. <strong>Email</strong> <a href="mailto:Phil.Barker@hw.ac.uk">Phil.Barker@hw.ac.uk</a><br /> 15. <strong>Homepage</strong> <a href="http://www.icbl.hw.ac.uk/~philb/">http://www.iclb.hw.ac.uk/~philb</a> 16. </p> 17. <p>My main interests are supporting the use of learning technology at Universities, particularly through supporting the discovery and selection of appropriate resources. My main areas of work are ...</p> …
  • 27. 1. <div itemscope itemtype=“http://schema.org/Person”> 2. <h1 itemprop=“name”>Phil Barker</h1> 3. <img itemprop="image" src="philb.jpg" alt="mug shot of me”/> 4. <p> <strong>Learning Technology Adviser</strong><br /> 5. <a href="http://www.icbl.hw.ac.uk/”>Institute for Computer Based Learning</a>,<br /> 6. <a href="http://www.macs.hw.ac.uk/“ >School of Mathematical and Computer Sciences</a><br /> 7. Mountbatten Building<br /> 8. <span itemprop=“affiliation” itemscope itemtype=“http://schema.org/CollegeOrUniversity“> 9. <a itemprop=“url” href="http://www.hw.ac.uk/"> 10. <span itemprop=“name”>Heriot-Watt University</span></a>,<br /> 11. Edinburgh, EH14 4AS<br/> 12. </span> 13. <strong>Tel.</strong> 0131 451 3278<br /> 14. <strong>Fax.</strong> 0131 451 3327<br /> 15. <strong>Email</strong> <a href="mailto:Phil.Barker@hw.ac.uk">Phil.Barker@hw.ac.uk</a><br /> 16. <strong>Homepage</strong> <a href="http://www.icbl.hw.ac.uk/~philb/">http://www.iclb.hw.ac.uk/~philb</a> 17. </p> 18. <p>My main interests are supporting the use of learning technology at Universities, particularly through supporting the discovery and selection of appropriate resources. My main areas of work are ...</p> …
  • 28. Schema.org is a joint effort, in the spirit of sitemaps.org, to improve the web by creating a structured data markup schema supported by major search engines. On-page markup helps search engines understand the information on web pages and provide richer search results. A shared markup vocabulary makes easier for webmasters to decide on a markup schema and get the maximum benefit for their efforts. Search engines want to make it easier for people to find relevant information on the web. Markup can also enable new tools and applications that make use of the structure. Schema.org FAQ http://schema.org/docs/faq.html
  • 29. … search engines understand the information … Rich Snippets Testing Tool http://www.google.com/webmasters/tools/richsnippets Item Type: http://schema.org/person image = http://www.icbl.hw.ac.uk/~philb/philb.jpg name = Phil Barker jobtitle = Learning Technology Adviser affiliation = Item( 1 ) Item 1 Type: http://schema.org/collegeoruniversity url text = Heriot-Watt University href = http://www.hw.ac.uk/ name = Heriot-Watt University
  • 30. Principles of physics Published: 1994 Author: Hans C. Ohanian ISBN:0-393-96575-9 Subjects covered: physics, Academic level: First year undergraduate Resource type: Text book Format: Hardback, no dustwrapper Price: £40
  • 31. <section itemscope itemtype="http://schema.org/Book"> <header> <h1 itemprop="name">Principles of physics</h1> </header> <p itemprop="author" itemscope itemtype="http://schema.org/Person"> <strong>Author:</strong> <a itemprop="url" href="http://www.librarything.com/author/ohanianhansc"> <span itemprop="name">Hans C. Ohanian</span></a></p> <p><strong>ISBN:</strong><span itemprop="isbn">0-393-96575-9</span></p> <p><strong>Subjects covered:</strong> <span itemprop="about" itemscope itemType="http://schema.org/Intangible"> <link itemprop="url" href="http://example.com/physics"> <span itemprop="name">physics</span></span> <p><strong>Resource type:</strong> <span itemprop="genre">Text book</span></p> <p><strong>Format:</strong> <link itemprop="bookFormat" href="http://schema.org/Hardback" /> Hardback, no dustwrapper</p> <p itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <strong>Price:</strong> <span itemprop="price">£40</span> <meta itemprop="priceCurrency" content="GBP" /></p> </section>
  • 32. <section itemscope itemtype="http://schema.org/Book"> <header> <h1 itemprop="name">Principles of physics</h1> </header>
  • 33. <p itemprop="author" itemscope itemtype="http://schema.org/Person"> <strong>Author:</strong> <a itemprop="url" href="http://www.librarything.com/author/ohanianhansc"> <span itemprop="name">Hans C. Ohanian</span> </a> </p>
  • 34. <p><strong>Subjects covered:</strong> <span itemprop="about" itemscope itemType="http://schema.org/Intangible"> <link itemprop="url" href=“http://dbpedia.org/resource/Physics"> <span itemprop="name">physics</span> </span>
  • 35. <p itemprop="offers" itemscope itemtype="http://schema.org/Offer"> <strong>Price:</strong> <span itemprop="price">£40</span> <meta itemprop="priceCurrency" content="GBP" /> </p>
  • 36. Item Type: http://schema.org/book name = Principles of physics author = Item( 1 ) isbn = 0-393-96575-9 about = Item( 2 ) genre = Text book bookformat = http://schema.org/Hardback offers = Item( 3 ) Item 1 Type: http://schema.org/person url text = Hans C. Ohanian href = http://www.librarything.com/author/ohanianhansc name = Hans C. Ohanian Item 2 Item 3 Type: http://schema.org/intangible Type: http://schema.org/offer url = http://example.com/physics price = £40 name = physics pricecurrency = GBP
  • 37. Schema.org is a joint effort, in the spirit of sitemaps.org, to improve the web by creating a structured data markup schema supported by major search engines. On-page markup helps search engines understand the information on web pages and provide richer search results. A shared markup vocabulary makes easier for webmasters to decide on a markup schema and get the maximum benefit for their efforts. Search engines want to make it easier for people to find relevant information on the web. Markup can also enable new tools and applications that make use of the structure. Schema.org FAQ http://schema.org/docs/faq.html
  • 38. A shared markup vocabulary (some) schema.org types • Thing • Creative work • Article, Book, Review, WebPage etc. • Event • EducationEvent, LiteraryEvent, SportsEvent • Intangible • JobPosting, Rating, PostalAddress • Organization • EducationOrganization, CollegeOrUniversity, LiquorStore • Person • Place • Product • DataType
  • 39. A shared markup vocabulary (some) schema.org item properties CollegeOrUniversity properties from Thing: description, image, name, url properties from Organization address, email, employee, event, member .... properties from EducationalOrganization alumni
  • 40. A shared markup vocabulary (some) schema.org item properties CollegeOrUniversity properties from Thing: description, image, name, url properties from Organization address, email, employee, event, member .... properties from EducationalOrganization alumni What’s missing?
  • 41. A shared markup vocabulary (some) schema.org item properties CollegeOrUniversity properties from Thing: description, image, name, url properties from Organization address, email, employee, event, member .... properties from EducationalOrganization alumni What’s missing?
  • 42. A shared markup vocabulary (some) schema.org item properties Creative Work properties from Thing: description, image, name, url properties from Creative Work about, author, copyrightHolder, dateCreated, publisher, sourceOrganization.... More specific Types: Article, Book, Map, MediaObject, AudioObject, VideoObject, Movie, MusicRecording, WebPage....
  • 43. A shared markup vocabulary (some) schema.org item properties Creative Work properties from Thing: description, image, name, url properties from Creative Work about, author, copyrightHolder, dateCreated, publisher, sourceOrganization.... More specific Types: Article, Book, Map, MediaObject, AudioObject, VideoObject, Movie, MusicRecording, WebPage .... What’s missing?
  • 44. A shared markup vocabulary Learning resource metadata initiative • Funded by Gates foundation • Lead by Creative Commons + Association of Education Publishers • Added properties to CreativeWork for description of Learning Resources • Educational alignment (to some point in a curriculum) • Learning resource type • Time Required • Educational use • ... http://www.lrmi.net/the-specification
  • 45. What is it about schema.org that makes it so different, so appealing?
  • 46. <meta name=“keywords”...> <meta name=“DC.title” content=“...”> <link rel=“DCTERMS.subject” href=“....”>
  • 47. Schema.org is a joint effort, in the spirit of sitemaps.org, to improve the web by creating a structured data markup schema supported by major search engines. On-page markup helps search engines understand the information on web pages and provide richer search results. A shared markup vocabulary makes easier for webmasters to decide on a markup schema and get the maximum benefit for their efforts. Search engines want to make it easier for people to find relevant information on the web. Markup can also enable new tools and applications that make use of the structure. Schema.org FAQ http://schema.org/docs/faq.html
  • 48. The difference is trust <meta name=“keywords”...> <meta name=“DC.title” content=“...”> <link rel=“DCTERMS.subject” href=“....”> Google doesn’t trust invisible metadata
  • 49. Rich snippets not appearing In general, Google won't display any content in rich snippets that is not visible to human user. It can be tempting to add all the content relevant for a rich snippet in one place on the page, mark it up, and then hide the entire block of text using techniques like display:none, value-title, css etc. Don't do it! Google will ignore content that isn't visible to human users, so you should mark up the text that visitors will see on your web pages. http://support.google.com/webmasters/bin/answer.py?hl=en&answer=1093493#hidden
  • 50. schema.org cf. RDFa, Microformats, Microdata • All ways of marking up web page content to show semantics • schema.org is microdata • A schema.org → RDFa mapping exists • schema:author owl:sameAs {foaf:maker, dc:creator} • schema.org aims to be • Shared vocabulary • Supported by search engines • Easier for webmasters http://blog.schema.org/2012/06/semtech-rdfa-microdata-and-more.html
  • 51. Schema.org is a joint effort, in the spirit of sitemaps.org, to improve the web by creating a structured data markup schema supported by major search engines. On-page markup helps search engines understand the information on web pages and provide richer search results. A shared markup vocabulary makes easier for webmasters to decide on a markup schema and get the maximum benefit for their efforts. Search engines want to make it easier for people to find relevant information on the web. Markup can also enable new tools and applications that make use of the structure. Schema.org FAQ http://schema.org/docs/faq.html
  • 52. easier for webmasters • All info in one place: http://schema.org • Forgiving of simplification, e.g. <span itemprop=“author”>Phil Barker</span> • No philosophy, e.g. “httpRange-14” <a itemprop=url href=“http://people.pjjk.net/phil”>
  • 53. Useful support links • http://schema.org/ • Official schema blog: http://blog.schema.org/ • Development discussion: Public-vocabs@w3.org http://lists.w3.org/Archives/Public/public-vocabs/ • Google testing tool: http://www.google.com/webmasters/tools/richsnippets • Google schema.org faq: http://support.google.com/webmasters/bin/answer.py? hl=en&answer=1211158
  • 54. Schema.org is a joint effort, in the spirit of sitemaps.org, to improve the web by creating a structured data markup schema supported by major search engines. On-page markup helps search engines understand the information on web pages and provide richer search results. A shared markup vocabulary makes easier for webmasters to decide on a markup schema and get the maximum benefit for their efforts. Search engines want to make it easier for people to find relevant information on the web. Markup can also enable new tools and applications that make use of the structure. Schema.org FAQ http://schema.org/docs/faq.html
  • 55. Support by Google • Patchy at the moment • Will only happen when significant number of pages are marked up • Google CSE API returns schema markup • e.g. Veterans Job Bank
  • 56. Google Semantic Search?? http://www.engadget.com/2012/05/09/google-semantic-search/
  • 57. Google Knowledge Graph?? Things not strings Taj Mahal – place or Taj Mahal – Musician? http://googleblog.blogspot.co.uk/2012/05/introducing-knowledge-graph-things-not.html http://www.google.com/insidesearch/features/search/knowledge.html
  • 58. Licence and attribution By Phil Barker <phil.barker@hw.ac.uk>, JISC CETIS <http://jisc.cetis.ac.uk> This work is licensed under the Creative Commons Attribution 3.0 Unported licence. To view a copy of this licence, visit http://creativecommons.org/licenses/by/3.0/ or send a letter to Creative Commons, 171 Second Street, Suite 300, San Francisco, California 94105, USA.