The document summarizes research from Gallup on what makes a great manager. Gallup interviewed over 80,000 managers and 1 million employees over 25 years. They found companies with "great managers" have better customer satisfaction, productivity, employee retention, and profits. To measure management effectiveness, Gallup created a "Q12" survey with 12 questions divided into 4 categories - Base Camp (what employees get), Camp 1 (what employees give), Camp 2 (if employees belong) and Camp 3 (how employees can grow). The questions gauge employee engagement. Highly engaged employees benefit companies with less absenteeism and turnover. The document encourages managers to have employees complete the Q12 survey and create action plans to improve engagement, starting with