What is Growth Driven Web Design: A Guide
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The document introduces growth-driven design (GDD) as a modern approach to web design, emphasizing efficiency in lead generation and resource management. It outlines key components of GDD, including goal setting, understanding target audiences, research, and continuous improvement to enhance website effectiveness over time. Additionally, the document promotes the services of Luminate.digital, a digital growth agency focused on helping professional services sectors achieve online success.
What is Growth Driven Web Design: A Guide
- 1. WHAT IS GROWTH-DRIVEN DESIGN: A GUIDE
- 2. INTRODUCTION You’re likely here because you know that (let the trumpets sound) - traditional web design is over. Gone are the days of headache- filled redesigns, stale online presence and wasted money and resources. The time is now. The method is (drumroll)… Growth-Driven Design, or GDD for short. 2
- 3. With our guide, you have the power to grow your business’ lead generation for less. Less money, less time and less resources spent. With GDD you can, and by at least 61% percent! Through traditional means, businesses usually end up weaving a web so big that it becomes too tangled to work with. Through GDD, you’ll have the opportunity to invest in a web design process that really works in the long-term, using only what you need. 3
- 4. STRATEGY Aim: Understand your audience and how your website will solve their problems 4
- 5. 1. GOALS Goal Setting The process of identifying something you want to accomplish and establishing measurable goals and timeframes. 5
- 6. 2. PERSONAS/USERS What are buyer personas? A fictional representation of your ideal customer based on common characteristics your audience shares 6
- 7. 3. FUNDAMENTAL ASSUMPTIONS What are assumptions? More than just guessing. Reasoned assumptions identify the core elements of your business and website 7
- 8. 4. RESEARCH What research does: Thorough research helps you to further understand several aspects of your business on a systematic basis to: • establish the facts • gain in-depth knowledge and; • Formulate new conclusions 8
- 9. 5. WISH LISTS Not That Coffee Machine on Amazon from Five Years Ago When you’ve completed your goals, personas, assumptions and research, the wish lists contains an itemisation of what your organisation needs: • Goods • Services • Processes 9
- 10. LAUNCH PAD Aim: Quickly build a website that performs more effectively than your current offering, with the aim to expand on over time 10
- 11. 6. 80/20 RULE The Pareto Principle of High-Value Webpages 80 per cent of the effects of your website are a result of 20% of the pages 11
- 12. 7. CORE ITEM HYPOTHESIS What is the Hypothesis Statement in GDD? An educated guess of the relationship between factors that can be tested to see what holds true. 12
- 13. 8. WEBSITE IMPLEMENTATION PROCESS It’s Time to Do Something With All of That Data The process of building a website based on gathering all necessary content needed and passing from the design stage to completion and eventually launch. 13
- 14. 9. DATA COLLECTION What Are Your Site Visitors Telling You? Data Collection is the process of gathering and measuring information on targeted variables in an established systematic fashion, which then enables the answering of relevant questions and evaluate outcomes. 14
- 15. HARVEST 15
- 16. 10. CONTINUOUS IMPROVEMENT A Commitment to Online Excellence Continuous Improvement is the ongoing effort to improve the website. In Growth-Driven Design, these iterations and rollouts can be incremental improvements over time or breakthrough improvement all at once. 16
- 17. READY FOR MORE? Want to see some examples and get the full picture of Growth-Driven Design? 17
- 18. DOWNLOAD THE FULL PRESENTATION WHAT IS GROWTH-DRIVEN DESIGN GUIDE 18
- 19. CHECK OUT EVEN MORE RESEARCH THE LUMINATE.DIGITAL RESOURCES CENTER 19
- 20. ABOUT LUMINATE.DIGITAL We are a Digital Growth Agency for the professional services sector, including law, accountancy, financial services, insolvency practitioners and more. We specialise in enabling companies to attract more customers, increase revenue and grow their business. 20
- 21. ABOUT LUMINATE.DIGITAL Our focused inbound marketing and growth-driven web design processes generate more leads, deliver ROI and achieve business goals. Together, your business will face the challenges of the modern, responsive environment. 21
- 22. Redesign your website & be agile for customer activity through Luminate Digital’s Certified Growth Driven Design expertise. Step by step, you can: ● Keep generating leads with little downtime ● Realise responsive design compatible with any browser. ● Collaborative action plans that track visits and produce stronger UX ABOUT GROWTH-DRIVEN DESIGN 22
- 23. SPEAK WITH US W: luminate.digital E: Contact UsT: 0161 359 6092 23