What is High-Quality Content, Anyway? PubCon Austin 2014
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The document discusses the importance of high-quality content, which is defined by correct spelling, grammar, credible sources, and accessibility. It emphasizes that providing well-researched, grammatically correct, and relatable content enhances user experience and builds trust with the audience. Furthermore, it advises creating content with empathy and passion to effectively connect with readers and improve overall engagement.
What is High-Quality Content, Anyway? PubCon Austin 2014
- 1. What is High-Quality Content, Anyway? How to Recognize it, Create it, and Use it to Your Advantage MICHELLE LOWERY @MichelleDLowery
- 3. Image Credit: http://www.sciencecartoonsplus.com/ Used With Permission
- 4. So what is high-quality content, anyway?
- 5. How do you recognize high-quality content?
- 6. How do you create high-quality content?
- 7. How do you use high-quality content to your advantage?
- 8. How to create high-quality content
- 9. How to create high-quality content Spelling and Grammar
- 10. How to create high-quality content Spelling and Grammar Sources
- 11. How to create high-quality content Spelling and Grammar Sources Accessibility
- 12. High-quality content is grammatically correct and spelled correctly.
- 13. Wud u take me srsly if my preesention look like these? LULZ
- 14. How many tools do you use in your marketing efforts?
- 15. How many tools do you use in your marketing efforts? Tools to measure traffic
- 16. How many tools do you use in your marketing efforts? Tools to measure traffic Tools to measure engagement
- 17. How many tools do you use in your marketing efforts? Tools to measure traffic Tools to measure engagement Tools to measure ROI
- 18. Words are tools you use to express your ideas.
- 19. If you use the wrong word, you're using the wrong tool, and all the tools that come afterward are measuring incomplete data.
- 20. Using correct spelling and grammar shows you care about your work.
- 21. If your content is a misspelled, grammatically incorrect mess, what does that say about you?
- 23. Trust and authority start with how you express yourself, and whether you’ve put effort into it.
- 24. Assuming people will know what you mean isn’t good enough.
- 25. “But Google, I wanted to be on the first page! C’mon, you knew what I meant!” Image Credit: http://attackofthecute.com/on/?i=19940
- 26. Good spelling and grammar may contribute to your rankings.
- 27. No, really.
- 29. “It's not one of the over 200 different signals that we use to assess the quality of a page.” – Matt Cutts
- 30. "We noticed a while ago, that if you look at the page rank of a page, so, how reputable we think a particular page or site is, the ability to spell correlates relatively well with that. So the reputable sites tend to spell better, and the sites that are lower page rank...tend not to spell as well." - Matt Cutts
- 31. That video was published in August 2011, six months after the Panda update was first released.
- 32. A lot of sites are still trying to recover from Panda because their content was low quality.
- 33. Would they have been hit as hard by Panda if their content had been high quality to begin with?
- 34. Aside from ranking factors, good spelling and grammar help make for an improved user experience.
- 35. It won’t matter to some people one way or the other.
- 36. For others, spelling and grammar will influence their decision to do business with you.
- 37. Do it right, and gain both groups of customers.
- 38. Providing correctly spelled and grammatically correct content shows respect for your audience.
- 39. Anything worth doing is worth doing right.
- 40. Spelling and Grammar Resources http://www.quickanddirtytips.com/grammar-girl https://owl.english.purdue.edu/owl/ http://www.oxforddictionaries.com/words/spelling
- 41. If you don’t have the time or desire to improve your spelling and grammar, you have two options:
- 42. If you don’t have the time or desire to improve your spelling and grammar, you have two options: Hire an editor.
- 43. If you don’t have the time or desire to improve your spelling and grammar, you have two options: Hire an editor. Hire a professional copywriter.
- 44. High-quality content contains good sources.
- 45. Links are much more than ranking boosters. They’re citations.
- 46. Links are to Web content what footnotes are to print.
- 47. Linking to reputable, authoritative sources boosts the quality of your content in two ways:
- 48. Linking to reputable, authoritative sources boosts the quality of your content in two ways: You’re providing more value to your readers.
- 49. Linking to reputable, authoritative sources boosts the quality of your content in two ways: You’re providing more value to your readers. You’re increasing your authority.
- 50. Higher SERP positions do not always correlate to higher quality.
- 52. This means you may have to dig for the good stuff.
- 55. Clinic that performed and published a study: Primary source
- 56. News outlet that reported the results of the study: Secondary source
- 57. How you cite your sources is just as important as what sources you cite.
- 58. Poor citation: According to the CDC, approximately 79,000 flu hospitalizations were prevented in the 2012-2013 flu season.
- 59. Good citation: Approximately 79,000 flu hospitalizations were prevented in the 2012-2013 flu season.
- 60. By not explicitly naming the source, you retain some of that authority for yourself while still giving credit via the link.
- 61. How do you identify good sources and avoid bad ones?
- 62. Good Sources
- 63. Good Sources .gov and .edu sites
- 64. Good Sources .gov and .edu sites Recognized industry leaders (Mayo Clinic)
- 65. Good Sources .gov and .edu sites Recognized industry leaders (Mayo Clinic) Established sites (domain age)
- 66. Good Sources .gov and .edu sites Recognized industry leaders (Mayo Clinic) Established sites (domain age) Not MFAs (Made for AdSense)
- 67. Good Sources .gov and .edu sites Recognized industry leaders (Mayo Clinic) Established sites (domain age) Not MFAs (Made for AdSense) Not UGCs (User-Generated Content)
- 68. Good Sources .gov and .edu sites Recognized industry leaders (Mayo Clinic) Established sites (domain age) Not MFAs (Made for AdSense) Not UGCs (User-Generated Content) Good spelling and grammar!
- 70. Create content for your audience, not for the search engines.
- 71. Accessible content is comprised of three key components:
- 72. Accessible content is comprised of three key components: Natural-sounding language
- 73. Accessible content is comprised of three key components: Natural-sounding language Median vocabulary
- 74. Accessible content is comprised of three key components: Natural-sounding language Median vocabulary Useful information
- 75. Natural-Sounding Language Try writing the way you speak, in a more casual, personable tone.
- 76. Natural-Sounding Language This is more important than ever in light of the Google Hummingbird update.
- 77. Median Vocabulary Use good vocabulary, but not so good that it’s uncommon or difficult to understand.
- 78. Median Vocabulary You may alienate readers by talking over their heads, or by talking down to them.
- 79. Useful Information Ask yourself: What is the content’s purpose?
- 84. There’s no reason you can’t do all four at the same time.
- 86. How to recognize high-quality content
- 87. If you can create high-quality content, you can recognize it.
- 88. Don’t confuse appeal with quality.
- 89. Value is subjective; quality is not.
- 90. How to use high-quality content to your advantage
- 92. The Power of Empathy
- 93. Think like a consumer; you’re a consumer, too.
- 94. Remember you’re talking to people, not their wallets.
- 95. If you wouldn’t say it in person, don’t say it online.
- 96. A lack of empathy is divisive.
- 97. With empathy, you can encourage or help a larger group of people instead of polarizing them.
- 98. Buying is an emotional decision. Appeal to your customers’ emotions, and you stand a better chance of converting them.
- 99. Be passionate about what you do. Content created without passion is just a collection of words and images.
- 100. If you’re not passionate about your content, how can you expect anyone else to feel that way about it?
- 101. There is no excuse for poor-quality content on your site.
- 102. Create high-quality content, and everyone’s happy—you, your customers, and even Google.