SlideShare a Scribd company logo
What is Interaction
Design(IxD)?
RosarioAlmaguer
How many Interactive Products are there in
everyday use?
How many are actually easy, effortless
and enjoyable to use?
The aim of Interaction Design (IxD) is to redress this
concern by bringing usability into the design process. In
essence, it is about developing interactive products that
are easy, effective and enjoyable to use – from the users’
perspective.
IxD Definition
Design interactive products to support people in their
everyday and working lives.
IxD
Process
Identify Needs
Establish Requirements
Develop Designs that meet
those requirements
Define Interactions through
those designs
Who are part of the IxD Process?
In some cases almost all the members of the project team: UX Architect, UX
Designer, Developer and even our client (because most times he knows the
principal users of the product).
The Goals of IxD
Usability Goals
• Concerned with meeting specific usability
criteria.
UX Goals
• Largely concerned with explicating the quality
of the UX.
The Goals of IxD
Usability Goals
• Effective to Use
• Efficient to Use
• Safe to Use
• Have Good Utility
• Easy to Learn
• Easy to remember how to use it
UX Goals
• Satisfying
• Enjoyable
• Fun
• Helpful
• Motivating
Usability Principles
• Visibility of System Status.
• Match between System and the RealWorld
• User control Freedom
• Consistency and Standards
• Help users recognize, diagnose and recover form errors
• Error prevention
• Recognition rather than recall.
• Flexibility and Efficiency of use
• Aesthetic and minimalist design
• Help and Documentation

More Related Content

PPSX
How Good UX Makes Everything Better: Yudhanjaya W @ Colombo UX Con
PPTX
UXD – What is User Experience Design?
PPTX
Basic UX Steps From Start To Launch A Successfull Product
KEY
What Is UX?
PPT
User Experience Design
PDF
Service Design meets UX Design
PDF
Service Deisgn meets UX Design II
PPSX
Introduction into User Experience
How Good UX Makes Everything Better: Yudhanjaya W @ Colombo UX Con
UXD – What is User Experience Design?
Basic UX Steps From Start To Launch A Successfull Product
What Is UX?
User Experience Design
Service Design meets UX Design
Service Deisgn meets UX Design II
Introduction into User Experience

Similar to What is interaction design (IxD) (20)

PDF
Understanding User Experience Design_V2
PDF
Utah PMA Quarterly Meeting, June, 2010
PDF
UX & UI Design behind SDL’s Customer Experience Cloud
PDF
Introduction to User experience design for beginner
PDF
Design process
PPT
User Experience as a Strategic Advantage
PDF
Designer vs Developer - A Battle Royal v1.0
PPTX
What Is Anchor Text Everything You Need to Know.pptx
PPTX
What is UX Design - MIT ID Innovation
PDF
Design Thinking Dallas by Chris Bernard
PPTX
24 Hours of UX - Agile + UX: Good, Bad, Ugly
PPTX
User Experience Design - MIT ID Innovation
PPTX
UX Design Mini Course
PPTX
Webinar Presentation on User Experience Design
PPTX
UX Design Process - MIT ID Innovation
PPTX
Learn with best designing Institute in India with Best job Opportunity |UX De...
PPTX
Engaging UX in engineering
PPTX
Moving UX into a Position of Corporate Influence: Whose Advice Really Works?
Understanding User Experience Design_V2
Utah PMA Quarterly Meeting, June, 2010
UX & UI Design behind SDL’s Customer Experience Cloud
Introduction to User experience design for beginner
Design process
User Experience as a Strategic Advantage
Designer vs Developer - A Battle Royal v1.0
What Is Anchor Text Everything You Need to Know.pptx
What is UX Design - MIT ID Innovation
Design Thinking Dallas by Chris Bernard
24 Hours of UX - Agile + UX: Good, Bad, Ugly
User Experience Design - MIT ID Innovation
UX Design Mini Course
Webinar Presentation on User Experience Design
UX Design Process - MIT ID Innovation
Learn with best designing Institute in India with Best job Opportunity |UX De...
Engaging UX in engineering
Moving UX into a Position of Corporate Influence: Whose Advice Really Works?
Ad

Recently uploaded (20)

PDF
Dropbox Q2 2025 Financial Results & Investor Presentation
PDF
MIND Revenue Release Quarter 2 2025 Press Release
PDF
Optimiser vos workloads AI/ML sur Amazon EC2 et AWS Graviton
PDF
Network Security Unit 5.pdf for BCA BBA.
PDF
Encapsulation theory and applications.pdf
PDF
Mobile App Security Testing_ A Comprehensive Guide.pdf
PPTX
KOM of Painting work and Equipment Insulation REV00 update 25-dec.pptx
PPTX
1. Introduction to Computer Programming.pptx
PPTX
MYSQL Presentation for SQL database connectivity
PPTX
Group 1 Presentation -Planning and Decision Making .pptx
PDF
TokAI - TikTok AI Agent : The First AI Application That Analyzes 10,000+ Vira...
PDF
Blue Purple Modern Animated Computer Science Presentation.pdf.pdf
PDF
Getting Started with Data Integration: FME Form 101
PDF
Build a system with the filesystem maintained by OSTree @ COSCUP 2025
PDF
Architecting across the Boundaries of two Complex Domains - Healthcare & Tech...
PDF
Accuracy of neural networks in brain wave diagnosis of schizophrenia
PPTX
20250228 LYD VKU AI Blended-Learning.pptx
PDF
7 ChatGPT Prompts to Help You Define Your Ideal Customer Profile.pdf
PDF
gpt5_lecture_notes_comprehensive_20250812015547.pdf
PPTX
Programs and apps: productivity, graphics, security and other tools
Dropbox Q2 2025 Financial Results & Investor Presentation
MIND Revenue Release Quarter 2 2025 Press Release
Optimiser vos workloads AI/ML sur Amazon EC2 et AWS Graviton
Network Security Unit 5.pdf for BCA BBA.
Encapsulation theory and applications.pdf
Mobile App Security Testing_ A Comprehensive Guide.pdf
KOM of Painting work and Equipment Insulation REV00 update 25-dec.pptx
1. Introduction to Computer Programming.pptx
MYSQL Presentation for SQL database connectivity
Group 1 Presentation -Planning and Decision Making .pptx
TokAI - TikTok AI Agent : The First AI Application That Analyzes 10,000+ Vira...
Blue Purple Modern Animated Computer Science Presentation.pdf.pdf
Getting Started with Data Integration: FME Form 101
Build a system with the filesystem maintained by OSTree @ COSCUP 2025
Architecting across the Boundaries of two Complex Domains - Healthcare & Tech...
Accuracy of neural networks in brain wave diagnosis of schizophrenia
20250228 LYD VKU AI Blended-Learning.pptx
7 ChatGPT Prompts to Help You Define Your Ideal Customer Profile.pdf
gpt5_lecture_notes_comprehensive_20250812015547.pdf
Programs and apps: productivity, graphics, security and other tools
Ad

What is interaction design (IxD)

  • 2. How many Interactive Products are there in everyday use?
  • 3. How many are actually easy, effortless and enjoyable to use?
  • 4. The aim of Interaction Design (IxD) is to redress this concern by bringing usability into the design process. In essence, it is about developing interactive products that are easy, effective and enjoyable to use – from the users’ perspective.
  • 5. IxD Definition Design interactive products to support people in their everyday and working lives.
  • 6. IxD Process Identify Needs Establish Requirements Develop Designs that meet those requirements Define Interactions through those designs
  • 7. Who are part of the IxD Process? In some cases almost all the members of the project team: UX Architect, UX Designer, Developer and even our client (because most times he knows the principal users of the product).
  • 8. The Goals of IxD Usability Goals • Concerned with meeting specific usability criteria. UX Goals • Largely concerned with explicating the quality of the UX.
  • 9. The Goals of IxD Usability Goals • Effective to Use • Efficient to Use • Safe to Use • Have Good Utility • Easy to Learn • Easy to remember how to use it UX Goals • Satisfying • Enjoyable • Fun • Helpful • Motivating
  • 10. Usability Principles • Visibility of System Status. • Match between System and the RealWorld • User control Freedom • Consistency and Standards • Help users recognize, diagnose and recover form errors • Error prevention • Recognition rather than recall. • Flexibility and Efficiency of use • Aesthetic and minimalist design • Help and Documentation