What is the future of technology?
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Peter Schwartz discusses the future of technology and its impact on our world. He outlines how the 4th Industrial Revolution is transforming our lives through waves of innovation and new technologies. This includes the rise of artificial intelligence through narrow AI applications and how digital assistants will continue to evolve and become more personalized. Schwartz also addresses issues around data ownership and ensuring an ethical approach to the development of AI.
What is the future of technology?
- 1. What is the future of technology? Peter Schwartz SVP, Strategic Planning Salesforce
- 2. Technology Transforms Our World: Beyond Minority Report NRFtech. July 17, 2018 Peter Schwartz SVP, Strategic Planning Salesforce pschwartz@salesforce.com @peterschwartz2
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- 4. 4th Industrial Revolution is a wave of innovation & tech radically transforming our lives Technology Revolutions: Accelerating the Pace of Change
- 5. AI Mythology General AI is still science fiction
- 6. What is Narrow AI? Embedded Intelligence Machine intelligence applied to a narrow specialty, taking the friction out of the everyday
- 7. Prescriptive Product Usage Product tests trying to train you better 300k
- 9. Digital Assistants For All Evolving from personal to intimate computing Prioritize & optimize Prompt, as well as respond Span personal & professional lives Continuously learn
- 10. How Interoperable Will Digital Assistants Ecosystems Be?
- 11. Digital Assistant HOME A day in the life of the interconnected world
- 12. Self-driving Car A day in the life of the interconnected world COMMUTE
- 13. Connected Office A day in the life of the interconnected world OFFICE
- 14. VR Shared Experience A day in the life of the interconnected world ENTERTAINMENT
- 15. Liked a brand on social mediaBought a product online Visited a store Called Customer Service Opened an email Watched a how-to video online Downloaded a brand app Signed up for text message updates The Path to Purchase has Evolved 8 Seconds Average attention span of Generation Z 52% are likely to switch brands if a company doesn’t make an effort to personalize communications to them Changing demographics and increasing customer expectations Source: Salesforce 2017 Connected Shoppers Report and https://www.statisticbrain.com/attention-span-statistics/
- 16. Agile operations, Consumer Data, and a D2C Strategy are Key to their Growth Startups are Gaining Market Share of the top CG companies posted less than 2% growth for the past 5 years 70% Source: Top 100 Consumer Goods Companies 2017
- 17. ALGORITHMS ACTIONS INSIGHT DATA CUSTOMER EXPERIENCE Data Fuels the Single Biggest Disruptor CPG & Retail High Tech Media & Entertainment Transport Platform Services Digital feedback loops ensure the optimal consumer experience
- 18. Data is the New Oil… We Are the Wells 1.5k+ On over 200MM Americans Pieces of info per consumer While beneficial to both parties, there is increasingly an imbalance of power. Powerful ML algorithms are using our data to make decisions about us and for us
- 21. Personal Data Economy is Mutually Beneficial Of users would share more info 67% if complete data held by individuals Annual savings in Healthcare $700B • More accurate • No more silos • Easier to share • Safer under your control • Help better manage lives
- 22. Convergence of Forces Has Enabled User Control Personal Info. Mgmt Services (PIMS) Platforms enabling people to accrue and trade data about themselves. Companies are granted access via APIs Storage space Bandwidth An easy way to organize it A consistent way to share it
- 23. AI Reflects the Values (and Biases) of Its Creators Bias is remedied by inclusivity and transparency Keys to reducing bias: • Utilize training data sets reflective of diverse problem set • Develop diverse teams to work on AI • Audit both existing and new software to identify biases Algorithmic Justice League
- 24. Evolution of Advertising Purpose Driven Interactive ContentNew Formats Precision
- 31. Peter Schwartz SVP, Strategic Planning Salesforce pschwartz@salesforce.com @pschwartz2