What is UX?
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The document discusses the essential elements of user experience (UX) design, emphasizing five key ingredients: psychology, usability, design, copywriting, and analysis. It highlights the importance of understanding user motivations, creating intuitive designs, and using clear, functional language in UX copy. Furthermore, it underscores the value of data-driven analysis in improving design effectiveness and user satisfaction.
What is UX?
- 2. “ You will get all you want in life if you help enough other people get what they want." Zig Ziglar
- 3. Chalo!
- 7. And we are working on more Awesomeness!
- 8. UX? What is
- 9. WHAT IS UX? Everything has a user experience. Our job is not to create the user experience. Our job is to make it good.
- 14. A user’s experience is just the tip of the iceberg
- 15. “Doing” UX
- 18. THE FIVE INGREDIENTS of UX Design
- 19. FIVE INGREDIENTS OF UX Psychology Usability Design Copywriting Analysis
- 20. FIVE INGREDIENTS OF UX Psychology Everything that can happen in a user’s mind is important when they use your design. And a few things before that. And a few after.
- 22. FIVE INGREDIENTS OF UX | PSYCHOLOGY What is the user’s motivation to be here in the first place? Are you thinking of the user’s wants and needs, or your own ? Are you assuming they know something that they haven’t learned yet?
- 23. FIVE INGREDIENTS OF UX Usability Your design will affect how much the user must think to get the job done. If you made a scale that goes from “no thinking” to “thinking hard,” that would be a usability scale.
- 25. FIVE INGREDIENTS OF UX | USABILITY Could you get the job done with less input from the user? Are you being clear and direct, or is this a little too clever? Are you basing your decisions on your own logic or categories, or the user’s intuition? How do you know?
- 26. FIVE INGREDIENTS OF UX Design As the UX designer, your definition of “design” will be much less artistic than a lot of designers. Whether you “like it” is irrelevant. In UX, design is how it works, and it’s something you can prove; it’s not a matter of style.
- 28. FIVE INGREDIENTS OF UX | DESIGN Do users think it looks good? Do they trust it immediately? Does the design lead the user’s eyes to the right places? How do you know? Do the colors, shapes, and typography help people and what they want and improve usability of the details?
- 29. FIVE INGREDIENTS OF UX Copywriting There is a huge difference between writing brand copy (text) and writing UX copy. Brand copy supports the image and values of the company. UX copy gets shit done as directly and simply as possible.
- 30. FIVE INGREDIENTS OF UX | COPYWRITING Does it sound confident and tell the user what to do? Does it inform the user or does it assume that they already understand? Is it clear, direct, simple, and functional?
- 31. FIVE INGREDIENTS OF UX Analysis Analysis is the main thing that separates UX from other types of design, and it makes you extremely valuable. It literally pays to be good at it.
- 33. FIVE INGREDIENTS OF UX | COPYWRITING Are you using data to prove that you are right, or to learn the truth? Do you know why users do that, or are you interpreting their behavior? Are you looking for bad results, too? Why not?