4 MISCONCEPTIONS ABOUT UX DESIGN AND ONE HARD-TO-IGNORE TRUTH
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This document discusses 4 common misconceptions about UX design and emphasizes an important truth. The misconceptions are that UX design is the same as design thinking, that enabling good UX is solely the design team's job, that all new technologies improve design, and that optimized design can lead users to a single outcome. The key truth is that UX design has a significant impact on business metrics like innovation, customer lifetime value, and financial performance when integrated throughout an organization.
4 MISCONCEPTIONS ABOUT UX DESIGN AND ONE HARD-TO-IGNORE TRUTH
- 1. 4 Misconceptions About UX Design And ONE Hard-To- Ignore Truth
- 2. MOHAN KRISHNARAJ AVP – USER EXPERIENCE, ADITI TECHNOLOGIES mohankrishnaraj userlife.blogspot.in _mohankrish mohan.krishnaraj@gmail.com
- 3. THIS PRESENTATION IS ABOUT…. THE 4 COMMON MISCONCEPTIONS ABOUT UX DESIGN
- 4. … AND HOW TO USE UX DESIGN STRATEGICALLY TO DELIVER NEW VALUES
- 5. Misconception 1 UX Design = Design Thinking Design thinking is an integrative thinking process about examining and exploiting opposing ideas and constraints to understand the needs of the audience. UX Design is a much broader concept that involves understanding the business model, performing user research, and designing the service that best fit the users. While better use of design thinking methods is useful for any company to solve its most wicked problems, design thinking will not in and of itself drive better design.
- 6. Misconception 2 Enabling Better UX is the Design Team’s Job Imbibing an organizational-wide design-centric culture, makes everything about the product so much better…much more than any individual designer or design team can bring to the table.
- 7. Misconception 3 All Fancy New Tech Compliments Design Anything that requires users to learn new and complex tasks to perform a desired action has little or no chance of resonating with them. Period.
- 8. Misconception 4 Optimized Design Leads the User to the Outcome You Envision Redirecting the user who is repeatedly going off the rails with an intention to set them straight will serve no good. If they deviate a bit, it is absolutely fine to bring them on track but when they do it repeatedly, it’s probably intentional. And you should stop badgering them.
- 9. AND THE HARD-TO-IGNORE-TRUTH IS:
- 10. UX Design Has an Incredible Impact on the Company's Top and Bottom-Line Innovation drives business outcomes. Just take away the design part of any innovative idea and see what you’re left with! Design has an inherent value in developing empathy and creating experiences that truly matter to customers thereby increasing their lifetime value and translating to business results. When design is effectively integrated with business vision, strategy, engineering, etc., it serves as an influential force that helps businesses stay closer to customers, and in return, you can monetize customers for the great experience delivered.
- 11. Companies who are moving away from an ad-hoc user-centric mindset to self-sustained & mature UX Practice are growing at double digit. Move your User Experience Needle NOW!! Creative credits: Hemanth Ramesh & Mitali Shekhawat