Designing for Startups
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Hi, I’m Manoj, a User Experience Designer. Today he will talk about the what and why of design, the design process, running a design sprint, prototyping tools, and designing for delight. He will discuss how user experience design involves user research, prototyping, and usability testing through an iterative process to understand users. A case study on Sportee will be presented to illustrate the design process of creating personas, user flows, and prototyping. Manoj will also cover how to run a design sprint based on Google Ventures' method and various prototyping tools that can be used.
Designing for Startups
- 1. Hi, I’m Manoj I’m a User Experience Designer manojmani.com
- 2. Designing for Startups Today, I’m going to talk about…
- 3. Agenda TheWhat &Why of Design The Design Process Running a Design Sprint PrototypingTools Designing for Delight
- 5. What is User Experience Design? NOT just User Interface (UI) An Iterative Process Organizational Culture Product Strategy
- 6. What is User Experience Design? User Research Brainstorming User Interface Design Prototyping Usability Testing Design Process Personas Scenarios Interaction Design Visual Design Information Design Information Architecture Customer Journey Map Customer Value Storytelling Typography User Centric Design Minimum Viable Product Design Management Data Visualization Design Thinking Empathy Experience Design
- 7. Why Design? USER CENTRIC DESIGN PROCESS USER EXPERIENCE DESIGN
- 8. Why Design? It’s all about people
- 9. Why Design? Time to sketch
- 10. Why Design? It’s all about people Empathize Embrace Subjectivity Focus on Priorities
- 12. The Design Process Understand the User Conceptual Design Prototype Evaluate & Iterate
- 14. Sample Size 17 Demographics 14Working Professionals 2Women 1 CFI approved cyclist + 2 School Students 1 Housewife Documentation 97 minutes of Audio &Video Interviews User Interviews
- 15. I quit smoking by engaging myself in sports. Everybody that I taught smoking, I encourage them to quit by taking up some sport. - KDV Prasad, 25 yrs, Techie, Works at a Startup “
- 17. Personas, Storyboarding & Scenarios
- 18. User Flows & Wireframing
- 19. Final Prototype
- 20. Running a Design Sprint Based on GoogleVentures Design Sprint (www.gv.com/sprint)
- 21. Running a Design Sprint Unpack Team Knowledge Sketch Ideas Narrow Down Prototype Test Day 1 Day 2 Day 3 Day 4 Day 5 +Talk to at least 3 potential users + Create Proto-personas
- 24. Paper Prototype
- 26. Marvel App
- 27. Framer.js
- 29. ReadMe -The owl covers her eyes while you type your password.
- 30. Google Maps -When dragging pegman around, the hand cursor is actually holding his hand and dragging him around.
- 31. IMDb - Shows movie quotes on its 500 error page.
- 32. WhatsApp -The mobile web interface tells you when your phone is running out of battery.
- 33. Summary TheWhat &Why of Design The Design Process Running a Design Sprint PrototypingTools Designing for Delight
- 34. Questions?