Arun project
- 1. ARUN GADDAM UX Research & Strategy Portfolio akgaddam02@gmail.com +91-9640532138
- 2. HELLO! MY NAME IS ARUN. I’m a passionate creative thinker who enjoys solving problems using User experience (UX) research. Helping businesses grow and improve has been a central tenet of my career as a management professional. Hence, moving to UX research and strategy made sense as I was already practising user-centered (UX) strategy and research.
- 3. The Human Centered Design Thinking PROTOTYPE DEFINE PROTOTYPE EMPATHY IDEATE TEST Uncertinity / Patterns / Insights Research Concept / Prototype Design Clarity / Fcous Let me invite you into my design approach i.e. the human-centered design thinking. “I personally feel this approach is quite creative and useful in solving complex problems.”
- 4. As we know design research is a messy process and so is problem-solving. It is chaotic and unpredictable in the beginning, and later settling into a consistent, focused concept. "Integrating User-experience research (UXR) with Human- centered design thinking (HCD) allows me to progress immediately while accepting the initial uncertainty and confusion.“ DEFINE PROTOTYPE EMPATHY IDEATE TEST Uncertinity / Patterns / Insights Research Concept / Prototype Design Clarity / Fcous I’m shomewhere around here
- 5. Starting a research project can feel manic. If not planned well it feels like being swept on a sea of madness. If we can get the setup organised, the rest of the process feels focused and productive. “I use this 5-step approach for organising research for gaining a deeper understanding of the target audience.“ Uncertinity / Patterns / Insights Clarity / Fcous 2 5 4 1 OBJECTIVE HYPOTHESIS METHOD CONDUCT SYNTHESIS What are we trying to know? What we think, we might know? Decide what methods to use? Gather data through the selected method? Process data 3