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The Growth of the Bulgarian Software Industry
What Mongolian IT Companies Can Learn
from their European Counterparts?
Svetlin Nakov, PhD
Co-Founder and Innovations
Manager @ SoftUni
https://nakov.com
The Future IT Forum 2022 @
Ulaanbaatar, Mongolia
The Growth of the Bulgarian
Software Industry
3
 Bulgaria is a small country in
Southeastern Europe (SEE)
 Population: 6.8 M in Bulgaria +
1.5 М abroad (Oct 2022)
 GDP: 84B USD (2021),
GDP per capita: 8293 USD / year
 Former socialistic republic
(dominated by Russia until 1990)
 Now part of the European Union
(EU) and NATO, a modern country
About Bulgaria
4
 5K open positions in the software industry in dev.bg
 This excludes the broader ICT industry! Source: https://dev.bg
 5.1K open IT job positions at jobs.bg
 Source: https://www.jobs.bg/it
 54K professionals have already software-related jobs in BG
 Source: LinkedIn: People | software | Bulgaria
 55K professionals in the BG software industry (108K in the ICT)
 4600 software companies (2021) from 20+ countries
 Source: BASSCOM Barometer; Eurostat Employed ICT Specialists
Jobs in the Software Industry in Bulgaria (Oct 2022)
5
Software Developers in Bulgaria (2005-2021)
4945
11955 12975
14531
16452
18029
22432
24762
29414
32562
37384
40818
46268
0
5000
10000
15000
20000
25000
30000
35000
40000
45000
50000
2005 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
Source: BASSCOM Barometers (https://basscom.org/industry/all-barometers)
SoftUni
starts
in 2014
54K devs in
Bulgaria in 2022
6
Bulgarian Software Industry Revenue (in Mil EUR)
132
400 474 550 612 702
953
1099
1367
1695
2034
2329
2799
0
500
1000
1500
2000
2500
3000
2005 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
Source: BASSCOM Barometers (https://basscom.org/industry/all-barometers)
SoftUni
starts
in 2014
3.4B EUR dev
revenue in
Bulgaria in 2022
7
Software Industry Share of Bulgaria's GDP
0.57%
1.11% 1.20%
1.47% 1.62%
1.80%
2.04%
2.25%
2.60%
3.00%
3.30%
3.80%
4.30%
0.00%
0.50%
1.00%
1.50%
2.00%
2.50%
3.00%
3.50%
4.00%
4.50%
5.00%
2005 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021
Source: BASSCOM Barometers (https://basscom.org/industry/all-barometers)
SoftUni
starts
in 2014
5% of the
Bulgarian GDP
in 2022 comes
from software
8
 5000+ open dev
positions (Oct 2022)
 Mostly developers
 Most wanted:
 Java, JavaScript,
.NET, QA, DevOps
 Still small demand:
 Data science,
mobile dev, ERP
The Developer Job Landscape in Bulgaria
The Mongolian Software Industry
10
 Mongolia is a small country (as
population) in North Central Asia
 Population: 3.4 M in Mongolia +
7 М abroad (Oct 2022)
 GDP: 15.1B USD (2021),
GDP per capita: 4121 USD / year
 Former socialistic republic
 Democratic country (from 1990)
About Mongolia
11
 Disclaimer:
 Most probably the below data is not quite accurate!
 I believe the numbers are quite bigger
 450 IT jobs in Mongolia (data from Zangia.mn)
 Source: zangia.mn/job/list/b.4
 186 open IT job positions at LinkedIn
 Source: https://linkedin.com/jobs/search/?keywords=IT&location=Mongolia
 3K professionals have already software-related jobs
 Source: LinkedIn: People | software | Mongolia
Jobs in the Software Industry in Mongolia (Oct 2022)
Perspective for the Mongolian Software Industry
Industry Trends
13
 Software jobs in Bulgaria / Mongolia / US in numbers (Oct 2022):
Software Jobs in Bulgaria / Mongolia
Metric Bulgaria Mongolia United States
Population 6.8M 3.4M 335.4M
GDP 84B USD 15.1B USD 24 880B USD
GDP per capita 8293 USD 4121 USD 69 288 USD
Dev companies 5 000 - 6 000 ? 300 - 400 ? 500 000 - 600 000
Dev jobs (open positions) 5 500 500 1 365 500
Software devs count 54 000 3 000 4 400 000
Devs as % of population 0.795% 0.088% 1.312%
Growth potential 1.6x 15x
14
 This is how the software industry evolved in Bulgaria
Software Industry Evolution
Focus on the
local market
Outsourcing for
US and Europe
US and Europe
dominated market
1990-2000 2000-2010 2010-2022
 Small companies
(5-50 devs)
 Work mostly for
the local market
 Outsourcing
started
 Mid-size companies
(50-250 devs)
 Work mostly for US
/ Europe
 SAP and VMware
opened dev centers
 Big-size: 500-3000 devs
 Mostly owned by US and EU
business
 Hundreds of EU / US dev
centers in Bulgaria: HP,
Experian, LIDL, Software AG
15
 How Mongolian software companies can compete on the global market?
 Customers from Europe  this will work
 Mongolia is 6-7 hours ahead  excellent time difference
 Good English is a must!
 Customers from the United States  challengeable
 Time difference will be a problem  9-12 hours behind from US
 Customers from Japan, Korea, Australia  this will work
 High competition with Vietnam, Thailand, India, Philippines
 Japanese and Korean software companies are already in Mongolia
Mongolian IT Companies on the Global Market
16
 Several business models for entering the global market
 Outstaffing (hire remote tech professionals / rent devs)
 The easiest and fastest model to scale globally
 You just provide developers for a daily rate (without management)
 Outsourcing (develop software projects for remote customer)
 Riskier and slower (needs higher trust with the customer)
 Product Development (sell own products on the global market)
 Extremely complex and very little companies succeed
 Working through partners could be the key to succeed
Business Models for the Global Market
17
 Build / attract / educate talent
 Build a pipeline for dev talent: educate junior devs  integrate
them into real-world projects  sell them to remote customers
 Good English  on the global market English is a must!
 Sales team
 Build a strong international sales team
 Direct sales in LinkedIn, attend events and expos, build relations
 Account management team
 Handle existing customers to ensure you deliver as expected
How to Enter the Global Market?
SoftUni – https://softuni.bg

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What Mongolian IT Industry Can Learn from Bulgaria?

  • 1. The Growth of the Bulgarian Software Industry What Mongolian IT Companies Can Learn from their European Counterparts? Svetlin Nakov, PhD Co-Founder and Innovations Manager @ SoftUni https://nakov.com The Future IT Forum 2022 @ Ulaanbaatar, Mongolia
  • 2. The Growth of the Bulgarian Software Industry
  • 3. 3  Bulgaria is a small country in Southeastern Europe (SEE)  Population: 6.8 M in Bulgaria + 1.5 М abroad (Oct 2022)  GDP: 84B USD (2021), GDP per capita: 8293 USD / year  Former socialistic republic (dominated by Russia until 1990)  Now part of the European Union (EU) and NATO, a modern country About Bulgaria
  • 4. 4  5K open positions in the software industry in dev.bg  This excludes the broader ICT industry! Source: https://dev.bg  5.1K open IT job positions at jobs.bg  Source: https://www.jobs.bg/it  54K professionals have already software-related jobs in BG  Source: LinkedIn: People | software | Bulgaria  55K professionals in the BG software industry (108K in the ICT)  4600 software companies (2021) from 20+ countries  Source: BASSCOM Barometer; Eurostat Employed ICT Specialists Jobs in the Software Industry in Bulgaria (Oct 2022)
  • 5. 5 Software Developers in Bulgaria (2005-2021) 4945 11955 12975 14531 16452 18029 22432 24762 29414 32562 37384 40818 46268 0 5000 10000 15000 20000 25000 30000 35000 40000 45000 50000 2005 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 Source: BASSCOM Barometers (https://basscom.org/industry/all-barometers) SoftUni starts in 2014 54K devs in Bulgaria in 2022
  • 6. 6 Bulgarian Software Industry Revenue (in Mil EUR) 132 400 474 550 612 702 953 1099 1367 1695 2034 2329 2799 0 500 1000 1500 2000 2500 3000 2005 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 Source: BASSCOM Barometers (https://basscom.org/industry/all-barometers) SoftUni starts in 2014 3.4B EUR dev revenue in Bulgaria in 2022
  • 7. 7 Software Industry Share of Bulgaria's GDP 0.57% 1.11% 1.20% 1.47% 1.62% 1.80% 2.04% 2.25% 2.60% 3.00% 3.30% 3.80% 4.30% 0.00% 0.50% 1.00% 1.50% 2.00% 2.50% 3.00% 3.50% 4.00% 4.50% 5.00% 2005 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020 2021 Source: BASSCOM Barometers (https://basscom.org/industry/all-barometers) SoftUni starts in 2014 5% of the Bulgarian GDP in 2022 comes from software
  • 8. 8  5000+ open dev positions (Oct 2022)  Mostly developers  Most wanted:  Java, JavaScript, .NET, QA, DevOps  Still small demand:  Data science, mobile dev, ERP The Developer Job Landscape in Bulgaria
  • 10. 10  Mongolia is a small country (as population) in North Central Asia  Population: 3.4 M in Mongolia + 7 М abroad (Oct 2022)  GDP: 15.1B USD (2021), GDP per capita: 4121 USD / year  Former socialistic republic  Democratic country (from 1990) About Mongolia
  • 11. 11  Disclaimer:  Most probably the below data is not quite accurate!  I believe the numbers are quite bigger  450 IT jobs in Mongolia (data from Zangia.mn)  Source: zangia.mn/job/list/b.4  186 open IT job positions at LinkedIn  Source: https://linkedin.com/jobs/search/?keywords=IT&location=Mongolia  3K professionals have already software-related jobs  Source: LinkedIn: People | software | Mongolia Jobs in the Software Industry in Mongolia (Oct 2022)
  • 12. Perspective for the Mongolian Software Industry Industry Trends
  • 13. 13  Software jobs in Bulgaria / Mongolia / US in numbers (Oct 2022): Software Jobs in Bulgaria / Mongolia Metric Bulgaria Mongolia United States Population 6.8M 3.4M 335.4M GDP 84B USD 15.1B USD 24 880B USD GDP per capita 8293 USD 4121 USD 69 288 USD Dev companies 5 000 - 6 000 ? 300 - 400 ? 500 000 - 600 000 Dev jobs (open positions) 5 500 500 1 365 500 Software devs count 54 000 3 000 4 400 000 Devs as % of population 0.795% 0.088% 1.312% Growth potential 1.6x 15x
  • 14. 14  This is how the software industry evolved in Bulgaria Software Industry Evolution Focus on the local market Outsourcing for US and Europe US and Europe dominated market 1990-2000 2000-2010 2010-2022  Small companies (5-50 devs)  Work mostly for the local market  Outsourcing started  Mid-size companies (50-250 devs)  Work mostly for US / Europe  SAP and VMware opened dev centers  Big-size: 500-3000 devs  Mostly owned by US and EU business  Hundreds of EU / US dev centers in Bulgaria: HP, Experian, LIDL, Software AG
  • 15. 15  How Mongolian software companies can compete on the global market?  Customers from Europe  this will work  Mongolia is 6-7 hours ahead  excellent time difference  Good English is a must!  Customers from the United States  challengeable  Time difference will be a problem  9-12 hours behind from US  Customers from Japan, Korea, Australia  this will work  High competition with Vietnam, Thailand, India, Philippines  Japanese and Korean software companies are already in Mongolia Mongolian IT Companies on the Global Market
  • 16. 16  Several business models for entering the global market  Outstaffing (hire remote tech professionals / rent devs)  The easiest and fastest model to scale globally  You just provide developers for a daily rate (without management)  Outsourcing (develop software projects for remote customer)  Riskier and slower (needs higher trust with the customer)  Product Development (sell own products on the global market)  Extremely complex and very little companies succeed  Working through partners could be the key to succeed Business Models for the Global Market
  • 17. 17  Build / attract / educate talent  Build a pipeline for dev talent: educate junior devs  integrate them into real-world projects  sell them to remote customers  Good English  on the global market English is a must!  Sales team  Build a strong international sales team  Direct sales in LinkedIn, attend events and expos, build relations  Account management team  Handle existing customers to ensure you deliver as expected How to Enter the Global Market?