What's the point of LinkedIn Pages? How to learn to love your company page
0 likes47 views
The document discusses the importance of LinkedIn company pages for businesses, highlighting their role in community building, content sharing, and analytics. It emphasizes challenges smaller businesses face in gaining engagement and followers, while also providing strategies for enhancing page visibility and interaction. The content encourages posting engaging materials and using promotional tactics to increase page effectiveness.
What's the point of LinkedIn Pages? How to learn to love your company page
- 1. What’s the Point of LinkedIn Company Pages How to learn to love your company page With Greg Cooper
- 2. About me • Independent LinkedIn trainer and consultant • Works with businesses from 1-300 employees • Focus is on LinkedIn for business development • Regular contributor to LinkedIn product development programme Greg Cooper
- 3. Do you find it hard to get excited about company pages?
- 4. It’s hard for smaller businesses to build a page following It’s hard to get engagement on a page For most businesses the real action is in the personal networks
- 5. Extra Credibility Bigger search footprint 2nd company website Build a community Content hub Run promotions Introduce new products or services Share the company values and vision Great analytics Launch an event
- 6. UK Pages by sector UK Total 1,000,000+ Construction 42,000+ Marketing and advertising 38,000+ Financial Services 20,000+ Staffing and recruiting 16,000+ Hospitality 16,000+ Retail 16,000+ Accounting 12,000+ Not for profit 10,000+ Hospital and Health Care 8,500+ Commercial Real Estate 1,500+
- 12. Google displays first 156 characters in the text of search page results
- 14. Invite connections from page Add follow button to website and email signatures Promote page in all marketing communications Remind all team members to follow page and share content Post engaging content Use unique offers and promotions Follow 3 relevant hashtags
- 15. What to post? Infographics Slideshares Strong Visuals Blog posts Curated articles How to guides and tips Case studies Themed posts
- 23. Showcase Pages
- 26. The secret to creating engagement on your company page
- 27. Talk with not at your audience
- 30. Greg Cooper 07917 360 222 greg@frontofmindcoaching.co.uk Live Online Master Class June 30th. Ask me for details