What's Wrong with Your SDR and How to Fix It (Adam Greco)
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The document discusses common issues with analytics implementations, specifically focusing on the use of a Standard Data Reporting (SDR) framework. It highlights the need for good business requirements, consistent implementation, and a standardized global SDR to improve data quality and ease of consolidation. Action items are provided to update and enforce the SDR across all implementations.
What's Wrong with Your SDR and How to Fix It (Adam Greco)
- 1. Copyright 2016 Analytics Demystified ANALYTICS DOCUMENTATION: WHAT'S WRONG WITH YOUR SDR AND HOW TO FIX IT Adam Greco Senior Partner
- 4. WHAT, BUT NOT WHY…. 4
- 5. ADMIN AREA INSTEAD OF SDR 5
- 6. SDR DOESN'T MATCH IMPLEMENTATION 6
- 10. END USER CONFUSION & BAD DATA 10
- 14. POST MORTEM 14
- 15. WHAT WENT WRONG? 15 • Did not begin implementation with good business requirements from actual stakeholders • SDR was not mapped to business questions • SDR was not kept updated due to manual effort required • New implementations didn't share business requirements of existing websites • SDR was not enforced across all implementations, leading to inconsistent implementations • Inconsistent implementations led to confusion and the inability to easily consolidate data
- 18. CREATE NEW GLOBAL SDR 18
- 19. ASSIGN REQUIREMENTS TO SITES 19
- 22. ACTION ITEMS 22 • Dust off your old SDR • Determine if it is updated and congruent with your implementation • Determine if your existing variables are working and have data • Consider taking a business requirements approach • Prioritize requirements and associate with each implementation • Create a new global SDR that maps requirements to variables • Move all sites to the new SDR and rollup data as necessary • Create a process for adding new requirements and avoiding deviation from the new global SDR
- 23. Copyright 2016 Analytics Demystified Adam Greco Senior Partner Analytics Demystified adam@analyticsdemystified.com adam.analyticsdemystified.com For more information see my blog or follow me on Twitter @adamgreco.