This document discusses the increasing importance and competition over digital map data. It notes that companies like Apple, Uber, and automakers have been acquiring mapping companies to obtain better data. It also discusses how new sensor technologies on vehicles like GPS, cameras, and LIDAR can be used to continuously collect road data to improve maps for autonomous vehicles. The document advocates for using these sensors along with tools to validate the data and contribute updates to open source maps to create "living maps" that reflect the latest road conditions.