Which Console will take over
- 1. Which Console will take over?Which Console will take over?
- 2. HypothesisHypothesis My hypothesis is that in the near future Sony’s PS3 will surpass Microsoft’s Xbox 360’s in the amount of units sold
- 3. Research method & Sample SizeResearch method & Sample Size Research Method-Exploratory and Descriptive Sample size-200 Total respondents-88 Target demographic-Males and Females from the ages of18-45 (according to the ESA the bulk of “gamers” are in this age range. )
- 4. Key QuestionsKey Questions How willing are these users to adapt to new technological advances? What is the demographic profile of these “console” players? How frequently do they play? Is price a factor when it comes to online gaming? What improvements should be made regarding Xbox 360 or PS3? How long have they been playing video games? What are the benefits of each game console? What type of games do they prefer? How much would they be willing to pay for online gaming?
- 5. PricingPricing $199.99 for Xbox 360 4GB Console $249.99 for Sony PlayStation 3 160GB (40 times more memory)
- 6. Comparison in Sales FiguresComparison in Sales Figures Xbox 360 PS3 Sales figures - 65.8 million units sold as of 12 January 2012 Sales Figures - 62 million units sold as of 31 December 2011
- 7. Strengths of Xbox 360Strengths of Xbox 360 Exclusive titles such as Halo, Gears of War The Xbox 360's online is very organized, very presentable, and has many features such as online messaging through MSN messenger.
- 8. Weaknesses of Xbox 360Weaknesses of Xbox 360 System failure rates Cost of online gaming Games are on dual- layer DVD’s (with a maximum storage capacity of 7.95GB) Does not come with rechargeable controller
- 9. Strengths of PS3Strengths of PS3 Online gaming is Free Games on Dual Layer Blu-Ray disc which holds up to 50gbs (which is about six times larger than Xbox 360’s dual-layer DVD’s) Comes with a wireless controller and charger Much lower system failure rate.
- 10. Weaknesses of PS3Weaknesses of PS3 Questions about security of its online network Less organized online network
- 11. Statistics on gamingStatistics on gaming According to a study released by the ESA (Entertainment Software Association) in 2011 72% of American households play computer or video games Eighty-two percent of gamers are 18 years of age or older. Of the most frequent game purchasers, 52% are male and 48% are female Forty-two percent of all players are women. 12 is the average number of years adult gamers have been playing computer or video games
- 15. How long have you been playingHow long have you been playing video games?video games?
- 16. Graphic quality played a big role inGraphic quality played a big role in the purchase of your game consolethe purchase of your game console
- 17. Price plays a factor in thePrice plays a factor in the purchasing of a game consolepurchasing of a game console
- 18. The Xbox 360 is a reliable consoleThe Xbox 360 is a reliable console
- 19. The PS3 is a reliable consoleThe PS3 is a reliable console
- 20. Xbox 360 has a reliable onlineXbox 360 has a reliable online gaming networkgaming network
- 21. The PS3 has a reliable online gamingThe PS3 has a reliable online gaming networknetwork
- 22. I use my gaming console for otherI use my gaming console for other things besides playing video gamesthings besides playing video games
- 23. On PS3 online gaming is Free, ThisOn PS3 online gaming is Free, This influenced my decision to purchase thisinfluenced my decision to purchase this consoleconsole
- 24. How much are you willing to playHow much are you willing to play for online gamingfor online gaming
- 25. Exclusive titles were a big factor inExclusive titles were a big factor in my purchasemy purchase
- 26. X box 360’s “red rings of death”X box 360’s “red rings of death” discouraged me from purchasing a X boxdiscouraged me from purchasing a X box 360360
- 27. The Hacking of the PS3 online networkThe Hacking of the PS3 online network discouraged me from purchasing a PS3discouraged me from purchasing a PS3
- 28. What Genre of Games do you play most?What Genre of Games do you play most? (if more than one check the one that(if more than one check the one that applies the most)applies the most)
- 30. Current marital status:Current marital status:
- 31. Total household Income (beforeTotal household Income (before taxes) for the past 12 monthstaxes) for the past 12 months
- 34. Key FindingsKey Findings 65% of the respondents have been playing video games for over 15 years A majority believe PS3 is a more reliable game console (which shows that there is a negative perception of Xbox 360) A majority of the respondents believe that Xbox 360 has a more reliable online gaming network (which gives PS3 something to improve in) A majority of respondents are willing to pay 20-50 dollars for online gaming services (which means they value it and that free isn’t always better) Exclusive titles were a major factor in the purchase of these consoles Demographics Over half of the respondents had a household income ranging from under $15,000 to $24,999 All of the respondents were single/never married and over half of the respondents had an education level of at least some college
- 35. ConclusionConclusion Being PS3 isn’t so far behind Xbox 360 in sales figures I believe that people viewing PS3 as a more Reliable console will be one of the factors that end up pushing it past Xbox 360 in sales figures
- 36. BibliographyBibliography "Earnings Release FY12 Q2". Microsoft. Retrieved March 11, 2012. ( http://www.microsoft.com/investor/EarningsAndFinancials/Earnings/SegmentResults/EntertainmentAn ) "PlayStation®3 Worldwide Hardware Unit Sales (Unit: million)". Sony Computer Entertainment Inc.. Retrieved 2012-04-03. (http://www.scei.co.jp/corporate/data/bizdataps3_sale_e.html) http://unrealitymag.com/index.php/2009/10/28/a-gallery-of-pictures-featuring-the-red-ring-of-death/ The 2011 Essential Facts About the Computer and Video Game Industry http://www.theesa.com/facts/pdfs/ESA_EF_2011.pdf