This document summarizes research showing that most change projects fail to meet their objectives. It then discusses different approaches to change, noting that transformational change implies a complete shift in core values while change maintains core values. The challenges of changing different types of organizations are explored, with bureaucratic and mature organizations seen as most difficult to change. Common misconceptions about change being a static endpoint rather than dynamic and continual process are addressed. The document emphasizes that the change agent's approach and focus on throughput rather than a single outcome are most important for success. It concludes that embedding an ongoing ability to manage change is the true measure of success.
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