Why Most Surveys Suck – But Yours Don't Have To: Part Two
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The document discusses how trust deficits can negatively impact survey results and provides tips for building trust with survey participants. It notes that trust deficits stem from issues like apathy, cynicism, and past negative experiences. The document advises anticipating participants' concerns to help manage expectations and respond appropriately. It provides an example of a weak survey question and suggests rephrasing it in a way that builds more trust by providing context. The key to survey success, according to the document, is defining the goal and focusing on building trust throughout the entire survey process.
Why Most Surveys Suck – But Yours Don't Have To: Part Two
- 1. Want honest, thoughtful answers from your survey participants? Start with trust. Why Most Surveys Suck – But Yours Don’t Have To: Part II by Lauren Franco
- 2. Breaking down “Why Most Surveys Suck – But Yours Don’t Have To”, today’s focus is on… TRUST DEFICIT
- 3. Trust deficits take a variety of forms – and arise for a range of reasons, like: • apathy • cynicism • past negative experiences • survey fatigue
- 4. Every survey is chance to build trust – or lose it. A good survey is a dialogue, and anticipating participant concerns helps you respond appropriately and manage expectations.
- 5. Each question counts… Weak survey question: • “Do you support continuing Program X?” Responses from stakeholders whose perception is already skewed: • “They’ll discontinue Program X if a majority votes against it.” • “They never listen to what we say in those surveys.”
- 6. Anticipate concerns, build trust, and ask instead: “Program X was funded by a grant that runs out next year. The program can continue only if we can find additional funds, which we are actively seeking. Please rate the effectiveness of Program X in the following areas…”
- 7. The first steps in making a survey successful begin with the end. Define the goal and then focus on building trust throughout the whole process.
- 8. Engaged, trusting participants respond with thoughtful, honest answers, giving you better response rates and actionable data. Keep it up!
- 9. Concerned about the impact of trust deficits on your results? Join us for a webinar or a quick one-on-one consultation!