Why Tag Management?
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The document outlines the importance of tag management for websites, emphasizing the need for control, agility, and performance. It presents a five-step process for effective tag management, which includes consultation, installation, creation, testing, and optimization. It illustrates how tag management simplifies the integration of various tracking and marketing functionalities through the use of a single line of code.
Why Tag Management?
- 1. Why Tag Management? A Cool Website Story Teddy Ho March 2012 Santa Barbara, CA
- 2. What we will cover ... Sales Support Insights Insights Tag Management Technology 2
- 3. The basics ... 3
- 4. A "website" 4
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- 9. v 9
- 10. Then along came marketers 10
- 11. And brought along some cool stuff ... Pop-Ups Chat Multivariate Testing Dynamic Content Tracking Conversions Banners Social Interstitials Sharing Search Optimization Analytics Promotions Targeting 11
- 13. We started with this basic structure ... ... and added lots of "tags"! 13
- 14. facebook.com 14
- 15. Javascript tag sample: WHAT? Image tag sample: WHERE? iFrame tag sample: WHEN? WHO? 15
- 16. And that is why we have tag managers ... 1 Line of Code! 16
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- 20. CONTROL: Precision & Compliance
- 21. AGILITY: Play & Pause
- 22. PERFORMANCE: Speed & Protection
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- 24. 5 Steps to Tag Management 24
- 25. 1. Consultation Site(s) definition Tag list Variable definition User access 25
- 26. 1. Consultation 2. Installation Code implementation Variable setup Tag removal (optional) 26
- 27. 3. Creation 1. Consultation 2. Installation Tags Pages Rules Users 27
- 28. 3. Creation 1. Consultation 2. Installation 4. Testing Test tags Test firing rules Check performance Deploy code 28
- 29. 3. Creation 1. Consultation 4. Testing 2. Installation 5. Optimization Monitor performance Optimize configuration 29
- 30. Now Show Me! 30
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- 36. Why Tag 5 Steps to TM Management? 1. Consultation Control 2. Installation Agility 3. Creation Performance 4. Testing 5. Optimization @teddyho teddy@impactradius.com (805) 966-2300 x 109