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Why the next generation of
startups won’t build apps
VP of Product at Intercom
@Padday
Paul Adams
The internet
Interfaces
People
The internet
Interfaces
People
Why the next generation of startups won’t build apps
The internet

is so young
Today
Telegraph
N
ew
spapers
Telephone
1876
Photography
1880s
Television
1940s
1844
Printing
Press
1440
Internet
1990
M
obile
phones
1990s
R
adio
1920s
C
inem
a
1900s
1600s
Why the next generation of startups won’t build apps
Why the next generation of startups won’t build apps
Why the next generation of startups won’t build apps
Why the next generation of startups won’t build apps
Why the next generation of startups won’t build apps
Why the next generation of startups won’t build apps
Young +
changing
The internet
Interfaces
People
A thing that 

connects the makers of something,
with the consumers of something.
BusinessCustomer Interface
Interface BusinessCustomer
Interface BusinessCustomer
Interface BusinessCustomer Destination
BusinessCustomer
BusinessCustomer
So interfaces simply connect
businesses and consumers.
And up until now, interfaces have
always been destinations.
The internet
Interfaces
People
We are connected
We are social
The internet
Interfaces
People
vs
…
Extend to things that allow people
to connect and communicate.
The internet is still catching up

with how real life works.
And we’re now past the point

of no return.
The internet 

is oriented
around people
The internet
Interfaces
People
Why the next generation of startups won’t build apps
A destination to
download other
destinations.
Why the next generation of startups won’t build apps
The interfaces
of the internet
are changing
The Internet

Interfaces
People
1. People oriented systems, 

not destinations
2. Multiple interfaces, not apps
1. People oriented systems, 

not destinations
2. Multiple interfaces, not apps
Discovery
Payments
Hardware
Destination BusinessCustomer
BusinessCustomer
1. People oriented systems, 

not destinations
2. Multiple interfaces, not apps
Why the next generation of startups won’t build apps
Why the next generation of startups won’t build apps
Why the next generation of startups won’t build apps
Why the next generation of startups won’t build apps
Why the next generation of startups won’t build apps
Why the next generation of startups won’t build apps
API < > API
Why the next generation of startups won’t build apps
The Internet

Interfaces
People
Young, changing.
People + systems.
Many interfaces.
The Fortune 500

was created in 1955.
500 companies.
Only 67 still exist.
Everything today
will be different
tomorrow
Paul Adams
@Padday
Thank you
San Francisco
#InsideIntercom

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Why the next generation of startups won’t build apps